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ESPN shops deals for new CFP watch party and halftime concert

Published in SportsBusiness Journal on 06 / 26 / 17

ESPN will have several new sales opportunities, including a championship watch party, halftime concert and enhanced hospitality for the 2018 College Football Playoff in Atlanta. In the past three CFP title games, fan entertainment closed down in the hours before kickoff in order to funnel fans to...

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Tags: Colleges

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TV rights values debated

A t first glance, recent data appears to show that the Internet is stealing valuable eyeballs away from sports television. Trends in habits and attitudes toward the two mediums suggest the same thing. ...

Tags: ABC, Colleges, ESPN, Football, Fox, Motorsports, NASCAR, NBC, NCAA, NFL

Complete For The Record

MARKETING NEWS MARKETING AND LICENSING DEALS Sports International Group signed an exclusive marketing representation agreement with Bickerstaff Sports & Entertainment . Bickerstaff Sports will represent all of Sports International's WNBA clients for endorsement, spons ...

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Host faces $44M college bill

Sports marketing firm Host Communications still has $44 million of payment obligations over the next four years to universities and collegiate conferences, a hefty sum even considering that last month it got out from under its $575 million commitment to CBS Sports. Bleeding money, Host par ...

Tags: Colleges, NCAA

FedEx done in sports for a while

Federal Express Corp. is putting the brakes on buying any more sports sponsorships now that the company has completed its naming-rights deal with the Memphis Grizzlies. "Our portfolio is pretty strong right now and we're not seeking any additional properties at this time," said Mike Glenn, ...

Tags: Basketball, Colleges, Football, Formula One, Golf, Memphis Grizzlies, Motorsports, NFL, Washington Redskins

College football vs. Title IX

I n the last several issues, there has been considerable discussion about Title IX participation requirements being a "quota" and about the so-called "proportionality" prong of Title IX being the only "safe harbor" for institutions of higher education. The public should know that contrary ...

Tags: Colleges, NCAA, Opinion

Host cuts staff

Host Communications fired five employees who worked on NCAA sponsorship sales after CBS regained control of those rights. CBS, which holds television and marketing rights to the NCAA, had subcontracted NCAA marketing rights to Host for $575 million over 11 years. But on Sept. 26, CBS said it h ...

Tags: Colleges, NCAA

Coast to coast

ATLANTA Georgia Dome adopts 'ticketFast' Fans attending events at the Georgia Dome can now order tickets online and still avoid the will-call window. The Dome has adopted Ticketmaster's "ticketFast," which lets people ordering online print out a ticket. "Folks buy their ti ...

Tags: Atlanta Braves, Baseball, Basketball, Buffalo Bills, ClubCorp, Coast to Coast, Colleges, Detroit Pistons, ESPN, Football, Fox, Golf, Hockey, Indianapolis Colts, Kansas City Chiefs, Kroger, Miami Heat, Milwaukee Brewers, Minnesota Twins, Minnesota Vikings, Motorsports, Nashville Predators, Oakland Raiders, Olympics, Pittsburgh Penguins, Pittsburgh Steelers, San Francisco Giants, USOC, Verizon, Washington Capitals, WTA

Nielsen Weekly Sports Ranking

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Tags: ABC, Colleges, ESPN, Football, Fox, Golf, Minnesota Vikings, Motorsports, NASCAR, NFL, Seattle Seahawks, LA Rams, Tampa Bay Buccaneers


BASEBALL The Fort Myers Miracle of the Florida State McNabb League made the following front-office staff announcements: Linda McNabb was promoted to vice president of both the Miracle and of Goldklang Group LLC ...

Tags: Baseball, Basketball, Colleges, ESPN, Football, Golf, Hockey, Philadelphia Flyers, Arizona Coyotes, Portland Trail Blazers

Choice makes deal with Sun Belt

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Tags: Colleges

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