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Learfield engineering migration to digital in college space

Published in SportsBusiness Journal on 10 / 16 / 17

Kansas State University’s ballyhooed sellout streak of 33 straight games was in jeopardy just a few weeks before the 2017 season. The school had increased ticket prices and a soft opener against Central Arkansas left the Wildcats with hundreds of tickets to move. “Having sold out so m...

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11/11/02
Numbers tell a familiar story

W hen the Milwaukee Brewers named Ulice Payne president in September, he at once became a milestone for diversity and a symbol of how far sports still has to go before minorities and women gain equal footing in team and league offices. Payne is Major League Baseball's first and on ...

Tags: Baseball, Basketball, Cincinnati Reds, Colleges, Football, Hockey, Los Angeles Dodgers, Milwaukee Brewers, MLB, MLS, Motorsports, NASCAR, NBA, NCAA, NFL, NHL, Olympics, San Francisco 49ers, Soccer, USOC, WNBA

11/11/02
Pioneer turns up involvement

Pioneer Electronics increased its presence with the Colonial Athletic Association by signing a two-year deal to become a league sponsor and title sponsor of the league's men's basketball tournament. Pioneer has been a lower-level sponsor of the conference for the last 10 years. The new de ...

Tags: Colleges

11/11/02
Most qualified are women

Like any sports fan, Regina Henderson hits the remote hard on weekends, searching for the best action TV can provide. While other sports junkies are seeking crushing tackles, balletic touchdown runs or rim-rattling slam dunks, she's looking for precipitation. Henderson is president of S ...

Tags: Baseball, Basketball, Colleges, ESPN, Football, MLB, Motorsports, NASCAR, NBA, NFL

11/11/02
Cable carriers treading cautiously

T he niche cable sports networks coming on line in the next few months are getting, at best, a cautious response from cable operators, who say they're not sure whether the new channels will drive subscription revenue. The Tennis Channel , which has targeted a December launch, has ...

Tags: Basketball, Colleges, Cox Communications, Fox, Golf, Motorsports, NASCAR, NBA, NBC

11/11/02
Finance briefs

Indiana $3.2M in hole for FY '02 The Indiana University athletic department had a $3.2 million deficit for the fiscal year ended June 30, the Equity in Athletics Disclosure Act report shows. "I think it's reflective of what the trend has been in terms of expenses, the r ...

Tags: Basketball, Colleges, Finance

11/11/02
The WAC's new campaign

T he Western Athletic Conference, trying to accomplish what tradition and geography can't, has launched a radio campaign to create or at least spark football rivalries among its members. The "Rivalry Radio" spots air one week before a conference-dubbed "rivalry game." Spots in home ...

Tags: Colleges

11/11/02
Awards

Duke University basketball coach Mike Krzyzewski will be awarded The Boys' Club of New York's fifth annual Northrop Award, given to an individual whose life and achievements make him an extraordinary role model for today's youth.

Tags: Colleges

11/11/02
Complete For The Record

MARKETING NEWS MARKETING AND LICENSING DEALS The Philadelphia Kixx of the Major Indoor Soccer League retained the services of LevLane Advertising, Public Relations and Interactive as its agency of record. LevLane is located in Bala Cynwyd, Pa. Momentum North America ...

Tags: Atlanta Falcons, Baltimore Ravens, Baseball, Basketball, Buick, Calgary Flames, Chicago Bulls, Cleveland Cavaliers, Colleges, Colorado Avalanche, Colorado Rockies, Comcast, Dell, Denver Nuggets, Easton, Miami Marlins, Football, Golf, Hockey, MLB, NASCAR, NBA, Brooklyn Nets, New York Jets, NFL, NHL, Pittsburgh Penguins, Sacramento Kings, Soccer, LA Rams, Tampa Bay Buccaneers, Visa, YES Network

11/11/02
Rawlings sues Wilson, NCAA

St. Louis-based Rawlings Sporting Goods has filed two lawsuits claiming that Chicago-based Wilson Sporting Goods and the NCAA violated a trademark agreement Rawlings held with the NCAA. The two lawsuits, filed Oct. 9 and Oct. 18, claim Wilson began selling basketballs with the NCAA tradem ...

Tags: Colleges, NCAA

11/11/02
Coast to coast

BOWLING GREEN, KY. Western Kentucky picks AstroPlay Western Kentucky University has chosen a synthetic surface from Southwest Recreational Industries Inc. for its primary athletic venues. Southwest recently installed a 106,265-square-foot AstroPlay surface at L.T. Smith Sta ...

Tags: Baseball, Basketball, CFL, CHL, Cincinnati Reds, Coast to Coast, Colleges, Comcast, Cox Communications, Dallas Cowboys, Dallas Mavericks, Dallas Stars, Miami Marlins, Football, General Mills, Green Bay Packers, Hockey, Houston Rockets, IndyCar, Kansas City Royals, Miami Dolphins, Miami Heat, Minnesota Twins, Minnesota Wild, Motorsports, NBC, NCAA, NFL, Philadelphia 76ers, Philadelphia Flyers, San Francisco Giants, Toronto Raptors, UPS, Washington Wizards

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