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Learfield engineering migration to digital in college space

Published in SportsBusiness Journal on 10 / 16 / 17

Kansas State University’s ballyhooed sellout streak of 33 straight games was in jeopardy just a few weeks before the 2017 season. The school had increased ticket prices and a soft opener against Central Arkansas left the Wildcats with hundreds of tickets to move. “Having sold out so m...

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Tags: Colleges

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11/18/02
Minor league work in Charleston

T om Dickson and Sherrie Myers , who make their living taking seriously ill minor league baseball franchises off the critical list, appear to have engineered another dramatic recovery. Dickson and Myers bought the Class A Charleston (W.Va.) Alley Cats of the South Atlantic Lea ...

Tags: Baseball, Colleges, FIFA, Soccer

11/18/02
Amtrak inks Big East deal

Amtrak signed a one-year sponsorship with the Big East Conference. The deal, which was put together by the Big East's marketing agency, Nelligan Sports Marketing, is a "one-stop shop" deal that includes conference sponsorship rights as well as sponsor inventory at nine institutions, said ...

Tags: Amtrak, Colleges

11/18/02
Bull Run 2-month loss: $5.35M

Bull Run Corp., the parent company of sports marketing firm Host Communications, lost $5.35 million from July 1 to Aug. 31, $1.8 million more than the company lost in the same period last year. Bull Run, which recently changed its fiscal year-end from June 30 to Aug. 31, filed a 10-Q on N ...

Tags: Colleges, Finance, NCAA

11/18/02
First-down line debated

Rivals Sportvision and Princeton Video Image are putting a different spin on technology that could radically lower the cost of producing the popular virtual first-down line. Both companies market first-down-line systems used by television networks, and both have been experimenting wit ...

Tags: Colleges, Football, NFL

11/18/02
Big-league naming-rights

The following lists naming-rights deals at big-league facilties.

Tags: AHL, Air Canada, Alltel, Anaheim Ducks, Arizona Diamondbacks, Atlanta Hawks, Baseball, Basketball, Bell Canada, Boston Bruins, Boston Celtics, Buffalo Sabres, Calgary Flames, Carolina Hurricanes, Carolina Panthers, Chicago Blackhawks, Chicago Bulls, CHL, Cincinnati Reds, Cleveland Cavaliers, Cleveland Indians, Colleges, Colorado Avalanche, Colorado Rapids, Colorado Rockies, Columbus Blue Jackets, Connecticut Sun, Bankers Life, Continental Airlines, Dallas Mavericks, Dallas Stars, Denver Broncos, Denver Nuggets, Detroit Lions, Detroit Tigers, Edmonton Oilers, Miami Marlins, Florida Panthers, Football, Ford, Fruit of the Loom, Gillette, Hockey, Houston Astros, Houston Rockets, Houston Texans, HSBC Private Equity, Indiana Fever, Indiana Pacers, Indianapolis Colts, Jacksonville Jaguars, Lincoln Financial Group, Los Angeles Angels, Los Angeles Clippers, Los Angeles Galaxy, Los Angeles Kings, Los Angeles Lakers, Los Angeles Sparks, Lowes, Memphis Grizzlies, Miami Dolphins, Miami Heat, MillerCoors, Milwaukee Brewers, Minnesota Lynx, Minnesota Timberwolves, Minnesota Wild, Montreal Canadiens, Motorsports, Nashville Predators, National Lacrosse League, NCAA, New England Patriots, New England Revolution, New Jersey Devils, Brooklyn Nets, Oakland Athletics, Oakland Raiders, Office Depot, Orlando Magic, Ottawa Senators, PepsiCo, Philadelphia 76ers, Philadelphia Eagles, Philadelphia Flyers, Arizona Coyotes, Phoenix Mercury, Phoenix Suns, Pittsburgh Penguins, Pittsburgh Pirates, Pittsburgh Steelers, PNC Bank, Qualcomm, Raymond James Financial, Philips, Sacramento Kings, Safeco, San Antonio Stars, San Antonio Spurs, San Diego Chargers, San Diego Padres, San Francisco Giants, San Jose Sharks, Seattle Mariners, Seattle Storm, Soccer, St. Louis Blues, LA Rams, Staples, Tampa Bay Buccaneers, Tampa Bay Lightning, Toronto Maple Leafs, Toronto Raptors, United Airlines, Utah Jazz, Vancouver Canucks, Washington Capitals, Washington Mystics, Washington Redskins, Washington Wizards, Xcel Energy

11/18/02
NCAA naming-rights

The following lists naming-rights deals for NCAA Division I-A football and basketball facilities.

Tags: Alltel, Colleges, Comcast, Cox Communications, NCAA, Wells Fargo

11/18/02
Nielsen Weekly Sports Ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 10/28/02– 11/03/02.

Tags: ABC, Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Chicago Bears, Colleges, ESPN, Football, Fox, Jacksonville Jaguars, Motorsports, NASCAR, NBC, New England Patriots, New York Giants, NFL, Oakland Raiders, Philadelphia Eagles, San Francisco 49ers

11/18/02
San Francisco Bowl named

Diamond of California, a group of California walnut farmers, signed a four-year deal to become title sponsor of the new San Francisco Bowl. Financial terms were not released, but sources familiar with the deal said the sponsorship fee is about $2.75 million over the four years, w ...

Tags: Colleges, ESPN, San Francisco Giants

11/18/02
Complete For The Record

MARKETING NEWS MARKETING AND LICENSING DEALS Sports nutrition company Met-Rx selected Brand Sense Marketing LLC as the exclusive licensing agent for its sports nutrition brand. Ticket software services firm Season Tickets and Palisades Baseball , which owns the ...

Tags: AHL, Baseball, Basketball, Buffalo Bills, Chicago Fire, Colleges, Comcast, Daimler AG, ECHL, Electronic Arts, Football, Fox, Golf, Hockey, Memphis Grizzlies, Motorsports, MSG Network, Nashville Predators, NFL, Office Depot, Olympics, Philadelphia Eagles, SMG, Soccer, Spalding, Tampa Bay Lightning, Washington Redskins

11/11/02
SEC, Birmingham talks continue

Discussions on a new 10-year lease to keep the Southeastern Conference headquarters in Birmingham, Ala., will resume in the next few weeks, despite the suggestion of one university president that the offices be moved to Atlanta. Auburn University President William Walker on Oct. 14 made a w ...

Tags: Colleges

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