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ESPN shops deals for new CFP watch party and halftime concert

Published in SportsBusiness Journal on 06 / 26 / 17

ESPN will have several new sales opportunities, including a championship watch party, halftime concert and enhanced hospitality for the 2018 College Football Playoff in Atlanta. In the past three CFP title games, fan entertainment closed down in the hours before kickoff in order to funnel fans to...

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11/11/02
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