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Team to star in six-episode HBO series

Published in SportsBusiness Journal on 02 / 20 / 17

A sellout crowd cheers UConn’s 100th consecutive victory on Feb. 13. Photo by: STEPHEN SLADE / UCONN A production team from IMG’s original content division has been coveri...

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Coast to coast

BOCA RATON, FLA. Met-Rx launches products, renews deals Met-Rx has launched two recovery products for the Met-Rx Collegiate Series line and has signed or renewed partnerships with 13 universities. The Met-Rx Collegiate Series, a line of products in keeping with NCAA gu ...

Tags: AHL, Baseball, Basketball, Coast to Coast, Colleges, Colorado Avalanche, Denver Nuggets, Detroit Pistons, Detroit Tigers, ESPN, Miami Marlins, Football, Fox, Golf, Green Bay Packers, Hockey, Milwaukee Brewers, National Lacrosse League, NBA, New York Knicks, NFL, Orlando Magic, Philadelphia 76ers, Philadelphia Eagles, Philadelphia Flyers, San Jose Earthquakes, Soccer, Vail Resorts

College network takes a new name

The nascent National College Sports Network will formally rename itself College Sports Television this week, kicking off a branding campaign leading up to a just announced launch date of Feb. 23. Founder Brian Bedol said that the original name was just for corporate purposes and that the c ...

Tags: Colleges

Gatorade signs with SEC

Gatorade has boosted its involvement with the Southeastern Conference, signing a four-year sponsorship extension with the league and striking a separate media buy with Jefferson-Pilot Sports, the SEC's regional television syndicator for football and men's basketball. Gatorade, a sponsor o ...

Tags: Colleges, Marketing and Sponsorship, PepsiCo

Hambric adds IMG to lawsuit

G olf agent Rocky Hambric , who sued former client Charles Howell III earlier this year claiming breach of contract, has amended the lawsuit to include a claim of tortious interference against the golfer's new agency, IMG . "We have some individuals who told us [IMG was] in ...

Tags: Baseball, Basketball, Colleges, Golf, Houston Rockets, IMG, Labor and Agents, Los Angeles Angels, NBA

New campaign for CBS

C BS Sports plans to create an NCAA messaging campaign aimed at elevating the value of the NCAA marks and providing sponsors with something other than traditional television advertising to tout their association with college sports. The campaign, which will be similar in look a ...

Tags: Colleges, ESPN, Fox, NCAA, TSN

Nielsen Weekly Sports Ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 10/14/02– 10/20/02.

Tags: ABC, Baseball, Buffalo Bills, Colleges, Denver Broncos, ESPN, Football, Fox, Kansas City Chiefs, Miami Dolphins, MLB, New Orleans Saints, NFL, San Francisco 49ers, Seattle Seahawks, Tampa Bay Buccaneers, Washington Redskins

Longhorns lasso State Farm

State Farm Insurance Cos. has signed a multiyear deal to become the official insurance sponsor of the University of Texas athletic department. The deal was brokered by the Longhorns' marketing partner, Host Communications. It includes exposure through radio and television; presenting game ...

Tags: Colleges, Marketing and Sponsorship, State Farm

Wisconsin project back on track

W isconsin's planned renovation of Camp Randall Stadium is back on track thanks to a recent $6 million donation and construction changes that reduced the price of the renovation by $16 million. In February, the university announced that a $99.7 million stadium renovation would be delaye ...

Tags: Colleges


MEDIA Fox Sports Net South promoted John Cohen to local sales manager and Lynne Naus t o advertising sales account executive. Mark Massari was named general manager of Beaver Sports Properties , Learfield Communications ' Oregon State division. The National Col ...

Tags: Baseball, Basketball, Chicago White Sox, Colleges, Football, Los Angeles Lakers, Motorsports, News Corp, NFL, Soccer

Coast to coast

ATLANTA Thrashers hold NASCAR night The Atlanta Thrashers held NASCAR night as the theme of last Wednesday's game against the New Jersey Devils. Show cars from Thrashers sponsors Home Depot, UPS and Budweiser were to be on display throughout the main concourse of Phili ...

Tags: Arizona Diamondbacks, Baseball, Basketball, Buffalo Sabres, CFL, Churchill Downs Inc., Coast to Coast, Colleges, Daimler AG, Denver Nuggets, ESPN, Football, Ford, Golf, Hockey, Horse Racing, Houston Rockets, Miami Heat, Minnesota Timberwolves, Minnesota Twins, Minnesota Wild, Motorsports, NASCAR, NBA, New York Islanders, Oakland Raiders, Philadelphia Eagles, Pittsburgh Penguins, Reebok, Sacramento Kings, Soccer, Spalding, Tampa Bay Lightning, USGA, WNBA

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