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Learfield engineering migration to digital in college space

Published in SportsBusiness Journal on 10 / 16 / 17

Kansas State University’s ballyhooed sellout streak of 33 straight games was in jeopardy just a few weeks before the 2017 season. The school had increased ticket prices and a soft opener against Central Arkansas left the Wildcats with hundreds of tickets to move. “Having sold out so m...

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