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Pac-12 presents new model to ADs

Published in SportsBusiness Journal on 05 / 18 / 15

Pac-12 schools could see an increase of 25 percent to 30 percent in revenue from their multimedia rights by cutting out the rights holders and forming their own in-house sales teams, conference sources say. That could mean an increase of $2 million or more in annual revenue per school. The Pac-12...

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