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Van Wagner adds WCC, three schools

Published in SportsBusiness Journal on 10 / 17 / 16

Van Wagner Sports & Entertainment deepened its pool of college clients by acquiring the multimedia rights to the West Coast Conference and three of its member schools. Loyola Marymount, Pepperdine and San Francisco signed deals in recent weeks to turn over their marketing and media rights to ...

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Tags: Colleges

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Coast to coast

ATLANTA Thrashers hold NASCAR night The Atlanta Thrashers held NASCAR night as the theme of last Wednesday's game against the New Jersey Devils. Show cars from Thrashers sponsors Home Depot, UPS and Budweiser were to be on display throughout the main concourse of Phili ...

Tags: Arizona Diamondbacks, Baseball, Basketball, Buffalo Sabres, CFL, Churchill Downs Inc., Coast to Coast, Colleges, Daimler AG, Denver Nuggets, ESPN, Football, Ford, Golf, Hockey, Horse Racing, Houston Rockets, Miami Heat, Minnesota Timberwolves, Minnesota Twins, Minnesota Wild, Motorsports, NASCAR, NBA, New York Islanders, Oakland Raiders, Philadelphia Eagles, Pittsburgh Penguins, Reebok, Sacramento Kings, Soccer, Spalding, Tampa Bay Lightning, USGA, WNBA

State Farm aboard Big East

State Farm Insurance Cos. has signed a three-year sponsorship with the Big East Conference to become the league's official insurance and financial services company. The deal includes a presenting sponsorship of the Big East Women's Basketball Tournament, rights to Big East logos, radio and ...

Tags: Colleges, Lincoln Financial Group, Marketing and Sponsorship, State Farm

ADs to replace Sears on Cup

The National Association of Collegiate Directors of Athletics will take on title sponsorship responsibilities of the Director's Cup this year. The Director's Cup, which annually ranks the overall performance of athletic departments in all divisions of intercollegiate athletics and awards s ...

Tags: Colleges

Myles Brand's toughest assignment

T here are lots of great jobs in sports. That's why many of us are in the business or work as paid observers. It's about the tickets. Right? Or being on a first-name basis with Bob Costas. Sitting on a panel with Jerry Jones or talking with authority around the water cooler about yesterda ...

Tags: Colleges, NCAA, New York Yankees, Opinion

Daktronics helps university

S outhern University is buying state-of-the-art integrated scoring and display systems for its football, baseball and basketball facilities. The fact that the school, in Baton Rouge, La., is spending about $2.3 million for the upgrades wouldn't be all that noteworthy — excep ...

Tags: Bayer, Colleges, English Premier League, Golf, Kansas City Royals, Soccer

Sponsorship briefs

Alamo Bowl signs MasterCard MasterCard International agreed to become the presenting sponsor of San Antonio's annual college football bowl game, the Alamo Bowl. MasterCard committed to a four-year deal beginning in 2002. The length of this deal matches the four-year agreements the ...

Tags: Colleges, ESPN, Golf, Kroger, Marketing and Sponsorship, Soccer

TV rights values debated

A t first glance, recent data appears to show that the Internet is stealing valuable eyeballs away from sports television. Trends in habits and attitudes toward the two mediums suggest the same thing. ...

Tags: ABC, Colleges, ESPN, Football, Fox, Motorsports, NASCAR, NBC, NCAA, NFL

Complete For The Record

MARKETING NEWS MARKETING AND LICENSING DEALS Sports International Group signed an exclusive marketing representation agreement with Bickerstaff Sports & Entertainment . Bickerstaff Sports will represent all of Sports International's WNBA clients for endorsement, spons ...

Tags: Baseball, Basketball, Colleges, Colorado Avalanche, ESPN, Golf, Hockey, Houston Rockets, Maple Leaf Sports and Entertainment, Miami Heat, Motorsports, PepsiCo, San Francisco Giants, Tampa Bay Buccaneers, Texas Rangers, Toronto Maple Leafs, Toronto Raptors, WNBA

Host faces $44M college bill

Sports marketing firm Host Communications still has $44 million of payment obligations over the next four years to universities and collegiate conferences, a hefty sum even considering that last month it got out from under its $575 million commitment to CBS Sports. Bleeding money, Host par ...

Tags: Colleges, NCAA

FedEx done in sports for a while

Federal Express Corp. is putting the brakes on buying any more sports sponsorships now that the company has completed its naming-rights deal with the Memphis Grizzlies. "Our portfolio is pretty strong right now and we're not seeking any additional properties at this time," said Mike Glenn, ...

Tags: Basketball, Colleges, Football, Formula One, Golf, Memphis Grizzlies, Motorsports, NFL, Washington Redskins

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