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Learfield engineering migration to digital in college space

Published in SportsBusiness Journal on 10 / 16 / 17

Kansas State University’s ballyhooed sellout streak of 33 straight games was in jeopardy just a few weeks before the 2017 season. The school had increased ticket prices and a soft opener against Central Arkansas left the Wildcats with hundreds of tickets to move. “Having sold out so m...

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Leagues, teams work harder

O n the face of it, the sponsorship picture in major sports might not have looked a lot different in 2002 than most previous years. Most major leagues boasted full or nearly full sponsor rosters, and individual teams generally have reported the same thing. Underneath, however, the p ...

Tags: 2002 Year in Review, Basketball, Colleges, Golf, Hockey, NBA, NCAA, NHL

Coast to Coast

ATLANTA Court boots suit against speedway Cracker Barrel Old Country Store has lost a federal lawsuit against Atlanta Motor Speedway, NASCAR and Fox. The company sued the speedway and parent company Speedway Motorsports Inc. in August 2001, complaining its name was mentioned ...

Tags: ABC, AHL, Baseball, Basketball, Buffalo Sabres, Cleveland Indians, Coast to Coast, Colleges, Detroit Red Wings, Detroit Tigers, Football, Fox, Hockey, Indianapolis Colts, Kansas City Chiefs, Kansas City Royals, Manchester United, Minnesota Timberwolves, Minnesota Wild, MLB, Motorsports, NASCAR, Nashville Predators, Oakland Athletics, Orlando Magic, Philadelphia 76ers, Reebok, Sacramento Kings, San Francisco Giants, Seattle Mariners, Sports Authority, Texas Rangers

Complete For The Record

IN THE SPIRIT OF THE SEASON Compliments of the Minnesota Timberwolves , Minneapolis firefighters at four Minneapolis locations ate turkey dinner, served by 15 Timberwolves, for Thanksgiving. The South Atlantic League's Delmarva Shorebirds baseball club, in conjunction with the D ...

Tags: Baltimore Orioles, Baseball, Basketball, Boston Bruins, Boston Celtics, Chicago Blackhawks, Colleges, Columbus Blue Jackets, Miami Marlins, Football, Golf, Hockey, Kansas City Royals, Los Angeles Dodgers, Minnesota Timberwolves, National Lacrosse League, New York Jets, PepsiCo, San Francisco Giants, Soccer, Tennessee Titans

Question of how many bowls may go beyond economics, some say

A re 28 bowl games too many?The NCAA's approach toward postseason football bowl game certification has been to let the market dictate how many games should be played. All 25 existing bowls were recertified this season, and three were added. "When you look at the facts, ther ...

Tags: Colleges, ESPN, Football, Fox, NCAA

Sponsorship briefs

Northeast signs Verizon dealer The Northeast Conference signed a sponsorship with a local Verizon dealer to promote the Verizon brand. Under the sponsorship Verizon, through AG Cell Tel, will receive television and sampling opportunities and other corporate exposure at conference eve ...

Tags: Baseball, Colleges, Hockey, Houston Astros, Marketing and Sponsorship, National Lacrosse League, Arizona Coyotes, Verizon


BASEBALL Cox Cory Cox was hired as marketing assistant for the Frederick (Md.) Keys of the Class A Carolina League. The Toronto Blue Jays hired Arlo Graham and Ben Church as sales representatives. The Portland (M ...

Tags: Baseball, Chicago Blackhawks, Colleges, Hockey, Motorsports, NCAA, Arizona Coyotes, Soccer, Toronto Blue Jays

NCAA clears quarterback camp

The NCAA has closed an inquiry into a private camp for some of the nation's top student quarterbacks and concluded that the camp does not violate its rules, said Bill Saum, NCAA director of agents, gambling and amateurism. The NCAA launched the review in response to an article in SportsBu ...

Tags: Athletes First, Colleges, Football, NCAA

Sports management degree guide

Editor's note: This directory features colleges and universities that offer educational programs, broken down by region, for students interested in a career in sports business. We contacted each of the schools listed in our directory in past years, as well as schools brought ...

Tags: Colleges

HOK gets college projects

HOK Sport has been selected for two university design projects, including a $7 million renovation of Mountaineer Field at West Virginia University. WVU plans to add luxury suites and club lounge space, in addition to creating a public concourse for existing end zone seating. ...

Tags: Colleges

Gillette to stay with World Cup

S ources said that after giving serious consideration, Gillette will continue with its World Cup sponsorship commitment, which runs through the 2006 event. A World Cup sponsor since 1970, Gillette had considered pulling out in light of recent financial difficulties, but balke ...

Tags: Colleges, Gillette, Golf, Marketing and Sponsorship, NBA, Soccer

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