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Van Wagner adds WCC, three schools

Published in SportsBusiness Journal on 10 / 17 / 16

Van Wagner Sports & Entertainment deepened its pool of college clients by acquiring the multimedia rights to the West Coast Conference and three of its member schools. Loyola Marymount, Pepperdine and San Francisco signed deals in recent weeks to turn over their marketing and media rights to ...

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Tags: Colleges

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Nielsen weekly sports ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 10/21/02– 10/27/02.

Tags: ABC, Atlanta Falcons, Baseball, Carolina Panthers, Colleges, Denver Broncos, ESPN, Football, Fox, Indianapolis Colts, Los Angeles Angels, MLB, New England Patriots, New Orleans Saints, NFL, Pittsburgh Steelers, San Francisco Giants, Tampa Bay Buccaneers, Washington Redskins

Coast to coast

BOCA RATON, FLA. Met-Rx launches products, renews deals Met-Rx has launched two recovery products for the Met-Rx Collegiate Series line and has signed or renewed partnerships with 13 universities. The Met-Rx Collegiate Series, a line of products in keeping with NCAA gu ...

Tags: AHL, Baseball, Basketball, Coast to Coast, Colleges, Colorado Avalanche, Denver Nuggets, Detroit Pistons, Detroit Tigers, ESPN, Miami Marlins, Football, Fox, Golf, Green Bay Packers, Hockey, Milwaukee Brewers, National Lacrosse League, NBA, New York Knicks, NFL, Orlando Magic, Philadelphia 76ers, Philadelphia Eagles, Philadelphia Flyers, San Jose Earthquakes, Soccer, Vail Resorts

College network takes a new name

The nascent National College Sports Network will formally rename itself College Sports Television this week, kicking off a branding campaign leading up to a just announced launch date of Feb. 23. Founder Brian Bedol said that the original name was just for corporate purposes and that the c ...

Tags: Colleges

Gatorade signs with SEC

Gatorade has boosted its involvement with the Southeastern Conference, signing a four-year sponsorship extension with the league and striking a separate media buy with Jefferson-Pilot Sports, the SEC's regional television syndicator for football and men's basketball. Gatorade, a sponsor o ...

Tags: Colleges, Marketing and Sponsorship, PepsiCo

Hambric adds IMG to lawsuit

G olf agent Rocky Hambric , who sued former client Charles Howell III earlier this year claiming breach of contract, has amended the lawsuit to include a claim of tortious interference against the golfer's new agency, IMG . "We have some individuals who told us [IMG was] in ...

Tags: Baseball, Basketball, Colleges, Golf, Houston Rockets, IMG, Labor and Agents, Los Angeles Angels, NBA

New campaign for CBS

C BS Sports plans to create an NCAA messaging campaign aimed at elevating the value of the NCAA marks and providing sponsors with something other than traditional television advertising to tout their association with college sports. The campaign, which will be similar in look a ...

Tags: Colleges, ESPN, Fox, NCAA, TSN

Nielsen Weekly Sports Ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 10/14/02– 10/20/02.

Tags: ABC, Baseball, Buffalo Bills, Colleges, Denver Broncos, ESPN, Football, Fox, Kansas City Chiefs, Miami Dolphins, MLB, New Orleans Saints, NFL, San Francisco 49ers, Seattle Seahawks, Tampa Bay Buccaneers, Washington Redskins

Longhorns lasso State Farm

State Farm Insurance Cos. has signed a multiyear deal to become the official insurance sponsor of the University of Texas athletic department. The deal was brokered by the Longhorns' marketing partner, Host Communications. It includes exposure through radio and television; presenting game ...

Tags: Colleges, Marketing and Sponsorship, State Farm

Wisconsin project back on track

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MEDIA Fox Sports Net South promoted John Cohen to local sales manager and Lynne Naus t o advertising sales account executive. Mark Massari was named general manager of Beaver Sports Properties , Learfield Communications ' Oregon State division. The National Col ...

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