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Kraft-Learfield union has name, client

Published in SportsBusiness Journal on 09 / 26 / 16

The joint venture between Robert Kraft’s sports analytics business, KAGR, and Learfield now has a name and its first college client. KAGR and Learfield are taking their new firm to market as Klear Intel. The name takes the “K” from the New England Patriots’ owner and &ldqu...

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Tags: Colleges

Gatorade signs with SEC

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Tags: Colleges, Marketing and Sponsorship, PepsiCo

Hambric adds IMG to lawsuit

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