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First Look podcast: Learfield-IMG College merger and more from this week’s issue

Published in SportsBusiness Journal on 09 / 25 / 17

In our First Look podcast this week, SBJ’s Abe Madkour, Bill King, Michael Smith and Don Muret discuss the stories in this week’s issue.

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Tags: Colleges

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01/20/03
Leffler sells football to UConn

B ob Leffler knew the University of Connecticut faced a problem. How do you fill 40,000 college football seats when the institution has never sold half that many and when the sport itself is overshadowed by two national championship basketball teams? The founder of the ...

Tags: ABC, Colleges, Fox, Marketing and Sponsorship, NBC, Sports Illustrated

01/20/03
PSU touts Johnson with e-mail

P enn State University used an innovative and budget-friendly online campaign to drum up support for its 2002 Heisman nominee, running back Larry Johnson. The aim of the campaign was to use an interactive e-mail to showcase Johnson's highlights on the field and to position his ...

Tags: Colleges, Marketing and Sponsorship

01/20/03
Energy firms signs on with ACC

Progress Energy has signed a three-year deal to become a corporate sponsor of the Atlantic Coast Conference. The ACC sponsorship will help the company in its rebranding efforts for its two utility companies, Progress Energy Carolinas and Progress Energy Florida, said Woody Dicus, Progr ...

Tags: Carolina Hurricanes, Colleges, Marketing and Sponsorship

01/13/03
2002-03 College Bowl Attendance

This chart details 2002-03 college bowl attendance with games ranked by percentage capacity filled.  

Tags: Colleges, Football, Ally, Mazda, NCAA, Nokia, Tostitos, Wells Fargo

01/13/03
Dunn signings debated

Agent David Dunn, whose reputation in recent months has been battered in the courts by a jury and in the press, continues to sign the most prized football players in the country, including Heisman Trophy winner Carson Palmer, leaving competing agents wondering why. Dunn, who has been accus ...

Tags: Athletes First, Colleges, Football, NFL

01/13/03
Many bowl teams fail to make the grade

A long with millions of others, I sat back and looked forward to a series of great bowl games during the holidays. I knew that so many of the games would be great, the teams would play hard and that I would learn something about each of the schools through the public service announcemen ...

Tags: Colleges, NCAA, Opinion

01/13/03
Buckeyes bound for sales record

Licensed merchandise sales for Ohio State University are on a record-breaking pace after the Buckeyes' national championship victory Jan. 3 at the Fiesta Bowl. "It's been nothing less than phenomenal," said Rick Van Brimmer, the university's director of licensing. "Even if we had not won the ...

Tags: Collegiate Licensing Co., Colleges

01/13/03
Andersen departing Lighthouse

F acility operations guru Richard Andersen , president of Pittsburgh-based consulting firm Lighthouse Sports & Entertainment , has been lured away to a permanent post in San Diego. Andersen was named executive vice president and managing director of operations for the San Diego ...

Tags: AEG, Baseball, Boston Red Sox, Buffalo Bills, Colleges, Denver Broncos, Ellerbe Becket, Football, MLB, Pittsburgh Pirates, Pittsburgh Steelers, San Diego Padres

01/06/03
People

BASEBALL McNabb Linda McNabb was promoted to president of the Fort Myers (Fla.) Miracle of the Class A Florida State League. Joe Scarupa was hired as ticketing manager of the Bridgeport (Conn.) Bluefish of the independ ...

Tags: Baseball, CFL, Colleges, Detroit Tigers, Miami Marlins, Football

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