Featured Story

Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

Read More

Tags: Marketing and Sponsorship

More Stories

04/01/02
Nielsen Weekly Sports Ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 3/11/02 to 3/17/02.

Tags: CBS Broadcasting Inc., Colleges, ESPN, Philadelphia 76ers, Sacramento Kings, Time Warner

04/01/02
50 years later, we still salute

L ester Jordan had a problem. It was 1952, and the sports information director at Southern Methodist University was reviewing his football team's roster for the upcoming season when he realized that, for the first time in many years, his Mustangs did not have a legitimate ...

Tags: Colleges, Opinion, Verizon

04/01/02
Events up for Bid

Team: NCAA Event: Division II Spring Sports Festival Dates: Spring 2004 History: 2004 is the inaugural festival Contact: Sharon Cessna, director of championships, (317) 917-6519, fax (317) 917-6826 The pitch: The Division II Spri ...

Tags: Colleges, Events up for Bid

04/01/02
The next 10 days: April 1-10

All times Eastern TODAY WTA Porto Ladies Open Location: Portugal WTA Sarasota Open Location: Florida NCAA Men's Basketball Championship Final Location: Atlanta TV: CBS, 9:18 p.m. THURSDAY NHRA SummitRacing.com Nationals Location: Las Ve ...

Tags: ABC, Colleges, ESPN, For the Record, Fox, NASCAR, NBC, NFL, WTA

04/01/02
Women's finals expects mark

The Women's Final Four in San Antonio was expected to set an NCAA attendance record and continue a trend of sellouts that dates back 10 years, NCAA officials said. "Even with several things that we had to consider — the fact that it's Easter weekend, sensitivity over 9/11, an ...

Tags: Basketball, Colleges, This Week's Issue

03/25/02
FansOnly changes name

The FansOnly Network, which operates official Web sites for 122 college and university athletic departments, is changing its name to the Official College Sports Network . The new corporate identity, which is scheduled to be announced this week, was created to better describe the ...

Tags: Colleges, FansOnly Network, Rivals, This Week's Issue

03/25/02
Nielsen Weekly Sports Ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 3/4/02 to 3/10/02.

Tags: CBS Broadcasting Inc., Colleges, ESPN, Fox, Los Angeles Lakers, NASCAR, NBC, New York Knicks

03/18/02
ESPN baseball ads go long

A third installment of ESPN 's "Lights. Camera. Baseball!" promotional campaign — in which the stars of the show "Baseball Tonight" recreate scenes from classic baseball movies — will stretch beyond ESPN airwaves this year, running on MTV , Comedy Central ...

Tags: ABC, Baseball, Colleges, Comcast Corp., Comedy Central, ESPN, Fox, MTV, NHL, Nickelodeon, Wieden Kennedy

03/18/02
Did agent get clients too early?

Florida state officials are trying to find out whether sports agent and former Jacksonville Jaguars senior vice president Michael Huyghue contacted and signed players from Florida's top college football programs before receiving an agent's license. "We are investigating allegations of ...

Tags: Colleges, Jacksonville Jaguars, Labor and Agents, NFL

03/18/02
SBJ/ESPN sports poll

F rom March 6-April 16, 2001, ESPN Sports Poll, a service of TNS Intersearch, polled 1,600 avid sports fans regarding their interest in the NCAA Division I men's basketball tournament. Here are the results of the poll . Statistical anomalies are due to rounding and nonres ...

Tags: Colleges, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug