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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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12/15/14
Swarbrick: Treat athletes like students

Notre Dame Athletic Director Jack Swarbrick would like to see his peers return to fundamentals: Whatever standards apply to the normal student body should apply to athletes as well, even if that means athletes can get paid for their talents just like any other student. The further colleges move a ...

Tags: Colleges

12/15/14
Lowe’s exits IMG College deal; 2 renew

Lowe’s has opted out of its massive national buy with IMG College, industry sources say, bringing an end to one of the first major national sponsorship deals that aggregated so many schools in the college space. While Lowe’s decided to exit its agreement, two other companies with nati ...

Tags: Colleges

12/08/14
Bowls trigger name-change chain reaction

So does it seem like there are a lot of bowl games with new names this year? There are — and much of that came from related moves. Consider, for example, that 38 days before a Jan. 2 kickoff at Sun Devil Stadium in Tempe, Ariz., TicketC ...

Tags: Colleges

12/08/14
Wi-Fi firm joins forces with IMG College

In an effort to motivate its clients to add Wi-Fi to their stadiums and arenas, IMG College has developed a relationship with Extreme Networks, a Silicon Valley-based network provider that works with several NFL teams. Extreme has installed Wi-Fi and provided service for a half-dozen NFL teams as ...

Tags: Colleges

12/08/14
CFP, new bowls boost spending on gifts

The introduction of the College Football Playoff, the addition of several new postseason games (including one outside the U.S.), and the continued expansion of the player gift suite concept have brought a new level of organized chaos to those who work behind the scenes in college football’s po ...

Tags: Colleges

12/01/14
CFP's money trail

ESPN’s rights to the College Football Playoff actually involve four separate 12-year contracts. The network has unique contracts with the Rose, Sugar and Orange bowls, as well as a $5.7 billion contract with the College Football Playoff. When those bowls serve as a semifinal, as the Rose and S ...

Tags: In-Depth, Colleges

12/01/14
The College Fan

Fans cheer on the Memphis Tigers. Photo by: GETTY IMAGES Fans who are “very” or “somewhat” interested in college basketball or college football Gender   College BASKETBALL College FO ...

Tags: In-Depth, Colleges

12/01/14
College fan satisfaction edges up

Despite record attendance last year among Division I Football Bowl Subdivision schools, a national survey has again found college football significantly lacking in game-day experience elements such as ticket pricing, customer service and facility amenities. For the second year in a row, Turnkey S ...

Tags: Colleges

12/01/14
Ex-ADs to lead Turnkey's college arm

Veteran Athletic Director Cheryl Levick made more than 20 hires in her five years of building Georgia State into a Division I FBS athletic department. That experience should come in handy in Levick’s new role with Turnkey Sports & Entertainment’s search business. Levick will lead ...

Tags: Colleges

12/01/14
Larry plays by the rules

From Dr Pepper’s perspective, Larry Culpepper is the ultimate college football fan. He’s got an opinion on everything — he even takes credit for coming up with the idea for the College Football Playoff. Culpepper is that goofy, somewhat annoying, concessions guy toting Dr Pepper ...

Tags: In-Depth, Colleges

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