Cal looks to bundle lab, naming rights Murphy-Stephans takes wide view American Athletic Conference IMG College's NCAA run ends Damon Evans takes role with IMG College Charlotte planning kickoff game Social insights for Learfield clients Alabama’s new AD in card set Van Wagner Front Row to sell for Philly’s Big 5
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Cal looks to bundle lab, field naming rights05 / 06 / 13The University of California, Berkeley, seeking new ways to generate revenue for the school and its athletic department, is developing a naming-rights package for Memorial Stadium’s football field that could extend to an “innovation lab” at the stadium and other assets on campus. ... Tags: Colleges |
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Murphy-Stephans takes wide view
Lydia Murphy-Stephans has worked on nearly every facet of the Pac-12 Networks since she arrived as general manager 18 months ago — except for distribution. Now, that aspect of the job — getting her networks picked up by as many cable, satellite and telecommunications operators as poss ...
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League’s ‘American’ revolution
Before the Big East rebranded to the American Athletic Conference earlier this month, two creative teams started with a list of 250 potential names. Through a series of focus groups and online surveys, which weighed the opinions of more than 10,000 people, the list narrowed. The conference’ ...
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IMG College's NCAA run ends
IMG College no longer is contracted to sell NCAA sponsorships, ending a productive five-year run during which the company sold at least five corporate champion or partner deals. NCAA rights holders Turner and CBS manage the sponsorship program, but IMG College has had the rights to sell those spo ...
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Damon Evans takes role with IMG College
Former University of Georgia Athletic Director Damon Evans is back in the college space, heading up a new division at IMG College that will assist schools with fundraising. The new fundraising solutions arm will work similarly to IMG’s growing ticket sales business, with IMG College hiring ...
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Charlotte planning kickoff game
Charlotte intends to join the ranks of Atlanta, Dallas and Houston as cities that host annual kickoff games on college football’s opening weekend. Organizers in Charlotte say they are deep into negotiations with several schools, offering a high-profile matchup with multimillion-dollar guara ...
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Social insights for Learfield clients
Jim Hanchett, a former Oregon State athlete, went back to his alma mater last year in search of interns for his fledgling digital marketing agency. What he came away with was a working partnership between the school and the firm he co-founded, Think Social, to create promotions for the Oregon State ...
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Alabama’s new AD in card set
When Upper Deck set out to create a limited-edition set of Alabama football trading cards last year, Crimson Tide legends like Bart Starr, Joe Namath, Mark Ingram and Trent Richardson were certain picks. Bill Battle, who played split end for Bea ...
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Van Wagner helps NCAA keep fans informed
A trip to the NCAA tournament in the past meant sacrificing updates from other games and instant replays, video elements that are commonplace inside most venues. But that wasn’t the case after the first weekend of games in the new-look NCAA tournament. ...
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Front Row to sell for Philly’s Big 5
Looking to capitalize on a time-tested brand as change continues to rock college conferences, athletic directors from the Philadelphia Big 5 schools have signed Front Row Marketing to a two-year deal to sell the group’s commercial rights. The Big 5 is a 59-year-old brand tied to the major c ...
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New world greets IMG-Big East talks
IMG College’s multimedia rights with the old Big East Conference expire in June, sending both sides to the negotiating table for a new contract that’s expected to look significantly different. Among the points being negotiated are marketing rights to a conference football championship ...
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