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2014 Sports Media & Technology

Published in SportsBusiness Journal on 10 / 31 / 14

Introducing SMT Live Live videos and interviews from the NeuLion Sports Media & Technology Conference. Beginning Wednesday morning, SMT Live will provide interviews with conference speakers and give you additional insights into some of the hottest trends in sports...

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10/27/14
Firms look to make Duke stats come alive

Several clicks off the front page of Duke’s official athletic website resides a men’s basketball database with team and player statistics going back to the program’s origin in 1905. The presentation is fairly nondescript with facts stacked upon facts, complemented with little to ...

Tags: Colleges

10/27/14
Social goes big on campus

More than 20 colleges have rolled out a new social media tool that gathers photos and instantly displays them online and at football games. Using a software platform from Spredfast, a social marketing and technology company, the schools use hashtags to identify photos and flash them on the video ...

Tags: Colleges

10/20/14
College Football Playoff picks CLC

The College Football Playoff has awarded its licensing rights to Collegiate Licensing Co. in a new six-year deal. The CFP selected CLC as its exclusive licensing agent back in the summer, giving the Atlanta-based agency a chance to get a head start on working with licensees, while contract terms ...

Tags: Colleges

10/20/14
College panelists see change coming

Two of the biggest names in college football, one a Heisman Trophy winner, the other a leading Heisman candidate, were under intense scrutiny last week for suspicion of signing autographs for pay, an NCAA violation. In the not-too-distant future, however, college athletes will have the right to p ...

Tags: Colleges

10/06/14
Big South, Hardee’s add two years

The Big South Conference has extended its corporate sponsorship with Hardee’s two more years. The league’s official quick-service restaurant deal now goes out to 2017. The extension will give Hardee’s more digital and TV advertising through the official website, BigSouthSports.c ...

Tags: Colleges

09/29/14
SEC: Taking a fan’s eye view

F or SEC football fans, sure, being connected is important, but not as important as short lines and clean bathrooms. So says a survey of more than 26,000 of the conference’s ticket-buyers. Those fans were more concerned about long lines at concession stands and dirty restrooms than connect ...

Tags: Colleges

09/29/14
Weiberg joins consulting firm

Former Big 12 Commissioner Kevin Weiberg, whose résumé includes recent stints launching television networks for the Big Ten and Pac-12, has joined the Atlanta-based consulting firm College Sports Solutions. The firm also announced the addition of Heather Ould, former chief operating ...

Tags: Colleges

09/29/14
Fermata takes over licensing at Georgia

Upstart Fermata Partners has won the licensing business at the University of Georgia, marking the third school it has snagged away from industry leader Collegiate Licensing Co. since June. Fermata, an Atlanta-based licensing agency founded in early 2012 by four former CLC executives, signed a fiv ...

Tags: Colleges

09/29/14
Big East works on positioning conference

Val Ackerman’s to-do list looks a lot different now than it did a year ago, when the Big East Conference didn’t have its own office space or checking account. As the Big East prepares to embark on its second basketball season, Ackerman, the conference’s commissioner, has outside ...

Tags: Colleges

09/29/14
Pac-12, Stanford push tech boundaries

I n the heart of Silicon Valley, the Pac-12 Conference has set out to find the most innovative ways to connect with fans. The Pac-12 and Stanford University have been working since the start of football season with AT&T and Sporting Innovations to keep fans connected from their pregame tailg ...

Tags: Colleges

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