Featured Story

Learfield, IMG College party on

Published in SportsBusiness Journal on 04 / 13 / 15

A March Madness tradition came to an end in Indianapolis. Learfield Sports and IMG College, which since 2002 had jointly staged one of the biggest industry parties on the Friday night of the Final Four, parted ways. The party between the two com...

Read More

Tags: Colleges

More Stories

04/13/15
AT&T amps up coverage for Final Four

Indianapolis prides itself on being one of the best host cities for big events, and AT&T, an NCAA corporate champion, jumped right on board during the Final Four. The telecommunications giant doubled its cell coverage throughout downtown Indianapolis and at Lucas Oil Stadium in anticipation of b ...

Tags: Colleges

04/06/15
Will Pac-12 blow up rights model?

The Pac-12 is exploring a new conference-controlled model for multimedia rights that would eliminate the need for schools to do deals with third parties such as IMG College or Learfield Sports. Under the model being studied, Pac-12 schools would ...

Tags: Colleges

04/06/15
Pac-12 would build familiar structure

The Pac-12 is spending the next six months developing a financial structure to bring multimedia rights in-house in what would be a new and untested conferencewide model, but many of its elements will be designed so that they’re familiar to the schools. For example, the conference would inst ...

Tags: Colleges

03/30/15
Sidearm Sports adding Learfield schools

At least 19 colleges, including several from the power five conferences, plan to shift their digital rights to Sidearm Sports, the technology company owned by Learfield Sports. Learfield clients Indiana, Texas A&M and Louisvil ...

Tags: Colleges

03/30/15
State Farm stays in hoops

State Farm might not celebrate March Madness in the traditional sense, but the insurance giant knows its way around the basketball court. While most of the biggest spenders this time of year are NCAA corporate sponsors, State Farm has pieced together a unique college basketball platform, where Ma ...

Tags: Colleges

03/30/15
Courtside popping for NCAA sponsors

It was 2013 when the NCAA finally welcomed corporate sponsors inside arenas during March Madness with limited visibility on the LED courtside signage. Two years later, research shows that NCAA tournament courtside signage is now the most visible and valuable exposure that NCAA sponsors receive, even ...

Tags: Marketing and Sponsorship, Media, Colleges

03/23/15
IMG College deepens ties with NCAA

IMG College and the NCAA have agreed on a multifaceted 10-year deal that will significantly deepen their relationship. The new arrangement between the two comes with several components, including sales for the men’s and women’s basketball coaches associations and ticket sales and mark ...

Tags: Colleges

03/16/15
7 questions for 7 ADs

The state of college basketball: ADs sound off on managing player transfers, changes to scheduling, the idea of a weekly ranking by the NCAA basketball committee and other challenges.

Tags: In-Depth, Colleges

03/16/15
March Madness factoids

1996 The last arena to play host to the Final Four was Continental Airlines Arena, in 1996. Photo by: Getty Images The last time an arena played host to the Final Four. The NCAA now requires ...

Tags: In-Depth, Colleges

03/16/15
Bing to predict NCAA bracket champs

Bing is bringing its analytics to March Madness. Microsoft’s search engine moved into the business of using its data analytics over the last year to predict winners for the Oscars, Grammys, elections and sports competitions like the World Cup and NFL games. Now Seattle-based Bing will creat ...

Tags: Colleges

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug