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IMG Learfield secures ticket sales and marketing rights for South Florida, Appalachian State football, basketball

05 / 21 / 12

South Florida fills about two-thirds of Raymond James Stadium for its home football games. Appalachian State, on the other hand, draws an average of 4,000 fans more than its seating capacity. But both schools are signing deals with IMG Learfield Ticket Solutions to outsource their sales and marke...

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Tags: Colleges

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05/21/12
Illinois signs with Learfield

The University of Illinois, one of the few schools nationally that has kept its multimedia rights in-house over the years, has reached a 10-year agreement to outsource those rights to Learfield Sports. The Fighting Illini had been resistant to the outsource model, even though most of their peers ...

Tags: Colleges

05/14/12
Bowl sponsors get one-stop shopping

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05/14/12
Lewis looks beyond hoops

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Tags: Colleges

04/23/12
Cal retains ticket sales

As the University of California, Berkeley, interviewed companies to upgrade the school’s ticket sales and marketing, Cal’s Matt Terwilliger kept thinking, “Why can’t we do this ourselves?” The univers ...

Tags: Colleges

04/09/12
Shaheen's future talk of Final Four

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Tags: Colleges

03/05/12
Postseason gifts go up in value

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Tags: Colleges

02/27/12
Learfield, IMG in race for Illini rights

The University of Illinois is shaping up as a fertile battleground for multimedia rights holders Learfield Sports and IMG College. Illinois, one of the few remaining schools to handle its marketing and media rights in-house, issued a request for proposal in December to outsource those rights, and ...

Tags: Colleges

02/27/12
Consultants to help shape future of BCS

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Tags: Colleges

02/27/12
Learfield, Fox sales group join forces

Editor's note: This story is revised from the print edition. The Big Ten Network and Home Team Sports, a sales division of Fox Sports, will have access to sell school sponsorship assets through a new sales alliance with Learfield Sports. Learfield, the dominant multimedia rights holder in ...

Tags: Colleges

02/06/12
ACC expansion will pay off in TV deal

Editor's note: This story is revised from the print edition. ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according to sources privy to discussions between the league and ESPN. The addition of Pi ...

Tags: Colleges

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