Featured Story

IMG-Learfield joint venture adds 3 schools to roster

Published in SportsBusiness Journal on 05 / 30 / 16

IMG Learfield Ticket Solutions has won the rights to sell and market tickets at three universities in recent weeks, giving the company eight new deals in the last 10 months. Most recently, the joint venture between IMG College and Learfield picked up new business at Boise State, Oregon and Washin...

Read More

Tags: Colleges

More Stories

05/30/16
Pac-12 schools get help with analytics

The pursuit of deeper, richer fan analytics has sent college athletic departments on a search for the best technology partner, often at a significant cost. The Pac-12, which has earned a reputation for looking at things differently, figures that the best technology experts already work in its San Fr ...

Tags: Colleges

05/23/16
Learfield courts minority talent

There have been times when L.A. Love, a fundraiser in the University of Massachusetts athletic department, felt like he was on an island. Being an African-American executive in the all-male, all-pale world of college athletics, Love can look around and see that there aren’t many people in his ...

Tags: Colleges

05/23/16
Beavers ticket model targets new alums

When Oregon State’s Zack Lassiter looks at Netflix, he sees more than movies and TV shows. He sees a new way of selling tickets to the Beavers’ games. Lassiter, Oregon State’s deputy athletic director, is leading the school’s implementation of a new ticketing model that lo ...

Tags: Colleges

05/09/16
USOC hire to help with college system

The U.S. Olympic Committee and college athletic administrators for years have talked about the need to work more closely together, but the talk has led to few tangible results. Now Team USA has hired Sarah Wilhelmi to make college alliances a full-time job and, they hope, strengthen the crucial b ...

Tags: Olympics, Colleges

05/09/16
NCAA tabs agency for Final Four events

The NCAA tagline “The Road Ends Here” can be found everywhere on Final Four weekend, from the sideline of the basketball court to billboards and merchandise. Its Spanish translation — El camino se acaba aquí — might become almost as prevalent in the coming years as ...

Tags: Colleges, Events and Attractions

05/02/16
Others in Pac-12 watching Tempe closely

Will there be others who, like Arizona State, take back their multimedia rights from third-party rights holders? The Pac-12 is counting on it. That’s why Commissioner Larry Scott led the creation of Pac-12 MMR, the conference’s wholly owned subsidiary, to help schools manage their ow ...

Tags: Colleges

05/02/16
JMI Sports adds Penn after Ivy deal

JMI Sports has found more business in the Ivy League. The collegiate marketing firm has struck a 10-year agreement to manage and sell the University of Pennsylvania’s multimedia rights. The Quakers’ current deal with Learfield will expire in June, and JMI will take over the rights Jul ...

Tags: Colleges

05/02/16
New tradition at Notre Dame

Notre Dame Stadium, undergoing a $400M renovation, played host to the annual spring game April 16. Photo by: MATT CASHORE /  UNIVERSITY OF NOTRE DAME Wake up the echoes and pass ...

Tags: Facilities, Colleges

05/02/16
A Devil of a deal: ASU rights

From the outside looking in, it’s business as usual for Arizona State athletics. But internally, the Sun Devils have built a model for their multimedia rights that’s unlike anything else in college athletics. They’ve done it by creating a first-of-its-kind partnership with the P ...

Tags: Colleges

05/02/16
End zone premium sells fast for Sooners

An aerial shot of the stadium’s south end, which will be enclosed after the seating additions. Photo by: OU ATHLETICS Things are booming in Soonerland: The University of Oklahom ...

Tags: Facilities, Colleges

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug