- IMG Learfield signs S. Florida, App St.
- Illinois signs with Learfield
- Bowl sponsors get one-stop shopping
- Lewis looks beyond hoops
- Cal retains ticket sales
- Shaheen's future talk of Final Four
- Postseason gifts go up in value
- Learfield, IMG in race for Illini rights
- Consultants to help shape future of BCS
- Learfield, Fox sales group join forces
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IMG Learfield secures ticket sales and marketing rights for South Florida, Appalachian State football, basketball05 / 21 / 12South Florida fills about two-thirds of Raymond James Stadium for its home football games. Appalachian State, on the other hand, draws an average of 4,000 fans more than its seating capacity. But both schools are signing deals with IMG Learfield Ticket Solutions to outsource their sales and marke... Tags: Colleges |
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Illinois signs with Learfield
The University of Illinois, one of the few schools nationally that has kept its multimedia rights in-house over the years, has reached a 10-year agreement to outsource those rights to Learfield Sports. The Fighting Illini had been resistant to the outsource model, even though most of their peers ...
Tags: Colleges
Bowl sponsors get one-stop shopping
Marketing rights to 33 college bowl games will be available to sponsors from one source for the first time under an agreement reached by the Football Bowl Association and FishBait Marketing. By aggregating the marketing rights to all but two of the bowl games in college football’s postseaso ...
Tags: Colleges
Lewis looks beyond hoops
In his 14 years of working on the Olympics, Mark Lewis developed an understanding of where amateur athletics and commercialism meet. He is now the NCAA’s guy to oversee that delicate intersection. “We’re not going to start having rock ’n’ roll concerts where a basket ...
Tags: Colleges
Cal retains ticket sales
As the University of California, Berkeley, interviewed companies to upgrade the school’s ticket sales and marketing, Cal’s Matt Terwilliger kept thinking, “Why can’t we do this ourselves?” The univers ...
Tags: Colleges
Shaheen's future talk of Final Four
The 2012 Final Four started the same way for Greg Shaheen as the previous 11 since he joined the NCAA. Just before tipoff of Saturday’s games, Shaheen found Tom Jernstedt , his former co-worker, and they shook hands. A ritual they started years ...
Tags: Colleges
Postseason gifts go up in value
Division I college players and coaches participating in this month’s various basketball championship tournaments could receive gift packages that are worth almost 12 percent more than last year’s giveaways, according to an increase approved last summer by the NCAA. The 200 participan ...
Tags: Colleges
Learfield, IMG in race for Illini rights
The University of Illinois is shaping up as a fertile battleground for multimedia rights holders Learfield Sports and IMG College. Illinois, one of the few remaining schools to handle its marketing and media rights in-house, issued a request for proposal in December to outsource those rights, and ...
Tags: Colleges
Consultants to help shape future of BCS
The BCS is about to hire two media consultants who will play vital roles in determining the direction of college football’s postseason. The two veteran consultants, Chuck Gerber and Dean Jordan, were finalizing negotiations with the BCS last week, according to industry sources. Jordan repre ...
Tags: Colleges
Learfield, Fox sales group join forces
Editor's note: This story is revised from the print edition. The Big Ten Network and Home Team Sports, a sales division of Fox Sports, will have access to sell school sponsorship assets through a new sales alliance with Learfield Sports. Learfield, the dominant multimedia rights holder in ...
Tags: Colleges
ACC expansion will pay off in TV deal
Editor's note: This story is revised from the print edition. ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according to sources privy to discussions between the league and ESPN. The addition of Pi ...
Tags: Colleges
