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Coast to Coast

Published in SportsBusiness Journal on 10 / 09 / 17

AMHERST, MASS. Mullins Center receives upgrades The University of Massachusetts, Amherst, is installing new LED video displays at Mullins Center, courtesy of the school’s new partnership with Daktronics. The addition of the displays was part of a larger video infrastructure upgrade, in...

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11/23/15
Coast to Coast

ATLANTA Liberty giving Braves tracking stock The Atlanta Braves are getting their own stock. Liberty Media Corp., the team’s parent company, is creating tracking stocks for each of its three main businesses: Sirius XM Holdings Inc., Live Nation Entertainment Inc. and the Braves. The stoc ...

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11/09/15
Coast to Coast

AKRON, OHIO FirstEnergy lines up to race FirstEnergy Corp. signed a three-year agreement with the Akron Children’s Hospital Akron Marathon Race Series to serve as the presenting sponsor of the marathon, half marathon and team relay held each September. FirstEnergy replaces Time Warner Ca ...

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11/02/15
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BUFFALO Dunn Tire partners with Sabres, Amerks Dunn Tire, which earlier this year signed on as a sponsor with the Buffalo Bills, added marketing deals with the Buffalo Sabres and their top affiliate in the American Hockey League, the Rochester Americans. Buffalo-based Dunn Tire is also part ...

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10/19/15
Coast to Coast

ATLANTA Hawks extend with Point 3 Point 3 Basketball was named the exclusive outfitter for Atlanta Hawks Youth Programs as part of a multiyear extension. The programs represent more than 12,000 basketball players annually in the greater Atl ...

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10/12/15
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CHICAGO 3PT opens regional office Seattle-based sports and entertainment production company 3 Point Productions opened a regional office in Chicago to better connect with clients in the Midwest. 3PT is expanding its consulting services. ...

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10/05/15
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ATLANTA SIAC, NFL team for officiating training The Southern Intercollegiate Athletic Conference signed an agreement that creates additional training and development opportunities for individuals seeking to enter the football officiating profession. The NFL will provide the Atlanta-based SIAC ...

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09/28/15
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ATLANTA Harry the Hawk gets dialed in with Ashley. Hawks hire Ashley Madison(s) The Atlanta Hawks signed three real-life people named Ashley Madison to promote the team’s 10-game flex pl ...

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09/21/15
Coast to Coast

BUFFALO Bills start ‘Collision of the Game’ The Buffalo Bills agreed to a marketing deal that makes Carubba Collision the team’s official auto collision repair center. The Carubba “Collision of the Game” feature will be shown on the Ralph Wilson Stadium scoreboard ...

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09/14/15
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ATLANTA TUCKER Blaze hire MLL Coach of the Year Georgia’s first Major League Lacrosse team, the Atlanta Blaze, hired John Tucker, the 2015 MLL Coach of the Year, as the team’s firs ...

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09/07/15
Coast to Coast

BUFFALO Bills donate to school district The Buffalo Bills and the Local Initiatives Support Corp. donated $200,000 to the Rochester City School District to help build a synthetic turf football field at the Franklin Campus. The funding is allocated through a NFL Foundation Grassroots Grant. &n ...

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