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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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09/01/03
Coast to Coast

ATLANTA AMS signs 2 sponsorship deals Atlanta Motor Speedway has signed sponsorship deals for both the fall and spring NASCAR Winston Cup races at the Hampton track. Bass Pro Shops and MBNA America Bank N.A. have signed a four-year deal to sponsor the fall race, starting with the ...

Tags: Baseball, Basketball, Bass Pro Shops, Carolina Panthers, CFL, Citizens Bank, Coast to Coast, Colleges, Columbus Blue Jackets, Dallas Stars, Detroit Tigers, Miami Marlins, Football, Hockey, Houston Rockets, IHL, Jacksonville Jaguars, Kellogg, MBNA America Bank, Memphis Grizzlies, MillerCoors, Minnesota Twins, Motorsports, NASCAR, NFL, NHL, PepsiCo, Philadelphia Eagles, Philadelphia Phillies, San Diego Padres, Tampa Bay Buccaneers, Texas Rangers, Time Warner, Toronto Blue Jays, Winn Dixie, Winter Sports

08/25/03
Coast to Coast

CHARLOTTE France vs. Smith: A few choice words NASCAR Chairman Bill France Jr., known for his long-running feud with Speedway Motorsports CEO Bruton Smith, offered a brief but revealing answer on their rivalry recently. Asked by USA Today whether the two men get ...

Tags: Action Performance Cos., ATP, Baseball, CFL, Cincinnati Bengals, Coast to Coast, Columbus Blue Jackets, Detroit Lions, Detroit Tigers, Miami Marlins, Florida Panthers, Football, Fox, Gaylord Entertainment Co., Golf, Hockey, Houston Texans, Jacksonville Jaguars, Kansas City Royals, LPGA, Milwaukee Brewers, Minnesota Twins, Motorsports, NAPA, NASCAR, Nashville Predators, Philadelphia Phillies, San Diego Chargers, San Diego Padres, St. Louis Blues, Tampa Bay Lightning

08/18/03
Coast to Coast

ATLANTA Russell, Georgia Tech renew for apparel Russell Athletic has renewed its deal to provide uniforms to the Georgia Tech Athletic Association for five years. The sponsorship and apparel agreement covers Tech's football, men's and women's basketball, baseball ...

Tags: Air Canada, Baseball, Cincinnati Reds, Coast to Coast, Colleges, Detroit Tigers, ESPN, Miami Marlins, Football, Formula One, Golf, Houston Texans, Indianapolis Colts, Indianapolis Motor Speedway Corp., IndyCar, Jefferson-Pilot Corp., Kinko's Inc., Minnesota Twins, National Lacrosse League, Oakland Athletics, Philadelphia Eagles, Pittsburgh Penguins, Pittsburgh Pirates, Russell Corp., San Diego Chargers, San Diego Padres, Tampa Bay Buccaneers, Tennis

08/11/03
Coast to Coast

ALBUQUERQUE, N.M. Isotopes set new attendance mark When the Albuquerque Isotopes drew 7,547 fans to a recent game at Isotopes Park, they upped their season total to 397,937 fans and in the process broke the Albuquerque baseball single-season record. The Albuquerq ...

Tags: Amateur Sports, Baltimore Ravens, Baseball, Basketball, Chrysler Corp., Coast to Coast, Colleges, Columbus Blue Jackets, Comcast Corp., Detroit Red Wings, Foot Locker, Football, Formula One, Golf, Hockey, Houston Astros, Houston Rockets, Los Angeles Angels, Miami Dolphins, Minnesota Vikings, Minnesota Wild, MLB, Motorsports, NASCAR, NCAA, NFL, NHL, Olympics, Pennzoil-Quaker State Co., Philadelphia Phillies, Reebok, San Antonio Spurs, San Diego Chargers, San Diego Padres, St. Louis Cardinals, Tampa Bay Buccaneers, Tampa Bay Lightning, Toyota Motor Corp., USOC

08/04/03
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AMARILLO, TEXAS Gorillas sign radio deal, add owner The Amarillo Gorillas of the Central Hockey League signed a new radio agreement with Amigo Broadcasting's KBZD-FM in Amarillo as their flagship station to carry their regular-season, playoff and exhibition games. Terms were ...

Tags: Aramark Corp., Baseball, Basketball, Carolina Panthers, CFL, Championship Auto Racing Teams Inc., Chicago Cubs, CHL, Coast to Coast, Colleges, Detroit Lions, Miami Marlins, Football, Hockey, Houston Rockets, Jacksonville Jaguars, Kansas City Royals, Miami Heat, Minnesota Vikings, National Lacrosse League, NBC, NCAA, NFL, Nokia, Oakland Raiders, Olympics, Palace Sports and Entertainment, PepsiCo, Philadelphia Eagles, Philadelphia Phillies, Raycom Sports, San Diego Padres, Soccer, Tampa Bay Buccaneers, Tennis, USOC

07/28/03
Coast to Coast

ATLANTA Peach Bowl date moved New Year's Eve revelers will have one fewer place to party this year, as the annual Chick-fil-A Peach Bowl game is being moved to Jan. 2. The SEC vs. ACC showdown will still air on ESPN, with game time set for 4:30 p.m. The Peach Bowl was ...

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07/21/03
Coast to Coast

ATLANTA The Mobile Museum houses interactive displays for Atlanta Falcons fans. Falcons museum, store open The Atlanta Falcons Mobile Museum and Mobile Store were showcased last week during an unveiling ceremony tha ...

Tags: AHL, Atlanta Falcons, Baseball, Basketball, Boston Red Sox, Buffalo Sabres, Coast to Coast, Colleges, Columbus Crew, Comcast Corp., Compaq Computer Corp., Daimler AG, Miami Marlins, Football, Golf, Green Bay Packers, Hockey, Horse Racing, Indianapolis Colts, Jacksonville Jaguars, LPGA, Minnesota Vikings, Minnesota Wild, MLB, NBA, New Orleans Pelicans, Nextel, NFL, NHL, Philadelphia Eagles, Pittsburgh Penguins, Soccer, St. Louis Cardinals, Tampa Bay Buccaneers, Tampa Bay Lightning, Tennis, Time Warner

07/14/03
Coast to coast

The Anaheim Angels’ Rally Monkey has had a busy season already. ANAHEIM Angels' monkey nights are sellouts The Anaheim Angels' first two Rally Monkey promo games were sellouts. The first promotion, on April 19, feature ...

Tags: AHL, Amateur Sports, Baseball, Basketball, Charlotte Bobcats, Clear Channel Communications Inc., Coast to Coast, Colleges, Dallas Mavericks, Golf, Hockey, Host Communications Inc., Indiana Pacers, IOC, Jacksonville Jaguars, Los Angeles Angels, LPGA, Miami Dolphins, Miami Heat, Milwaukee Bucks, Minnesota Wild, Motorsports, NASCAR, National Lacrosse League, NBA, NCAA, New England Revolution, NFL, NHL, Olympics, Pabst Brewing, Philadelphia Eagles, Russell Corp., San Jose Earthquakes, Soccer, Tennis, Track & Field

07/07/03
Coast to Coast

ATLANTA City to host volleyball tournament Atlanta will serve as the host city for the 2004 USA Open Volleyball Championships. The championship games, divided into 14 men's and 14 women's tournaments in five age categories, will be played May 29 through June 5 at the Georgia ...

Tags: Atlanta Braves, Atlanta Falcons, Bank One Corp., Baseball, Basketball, Chicago Bears, Coast to Coast, Colleges, Denver Broncos, Football, Gart Sports Co., Houston Texans, Los Angeles Angels, MillerCoors, Minnesota Vikings, Motorsports, NASCAR, NCAA, New Orleans Saints, Philadelphia Eagles, Phoenix Suns, San Diego Chargers, San Diego Padres, Soccer, Sports Authority, SportsLine.com, Tennessee Titans, Toronto Blue Jays

06/30/03
Coast to Coast

ATLANTA Speedway, hotels offer package deal NASCAR fans planning to attend the Winston Cup races at Atlanta Motor Speedway this fall now can get better mileage out of their money. Atlanta Motor Speedway and the Henry County Convention & Visitors Bureau are of ...

Tags: American Airlines Inc., Arizona Diamondbacks, Atlanta Falcons, Atlanta Thrashers, Carolina Panthers, Charlotte Bobcats, Chicago Cubs, Cincinnati Reds, Cleveland Indians, Coast to Coast, Detroit Tigers, Houston Astros, Houston Texans, NASCAR, NBA

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