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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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ARLINGTON, TEXAS Rangers roll out military verification The Texas Rangers and GovX launched an online verification ticketing program for U.S. military service members and government first responders as part of an overall MLB initiative. Previously, fans had to show proof of military or governm ...

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08/19/13
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ANAHEIM Pucker up for pro football The Arena Football League awarded an expansion team to a group that includes Kiss band members Gene Simmons and Paul Stanley. The team will be called the L.A. Kiss and will begin play at the Honda Center nex ...

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08/12/13
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AKRON, OHIO Bridgestone’s sponsorship of the tournament at Firestone Country Club began in 2006. Photo by: GETTY IMAGES Bridgestone signs WGC extension Bridgestone signe ...

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08/05/13
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ATLANTA Braves have eye on maglev train The Atlanta Braves are partnering with Marietta, Ga.-based American Maglev Technologies to build a maglev train from MARTA’s Georgia State station to Turner Field. The team considers the maglev train, or a different mass-transit alternative, essent ...

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07/29/13
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ATLANTA GSU fans unlock new uniforms The Georgia State football team unveiled new uniforms for the 2013 season, with 12 possible outfit combinations for the Panthers this fall. For the unveiling, Seattle-based startup Tagboard.com aggregated social-media messages about the new uniforms, with G ...

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07/22/13
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07/15/13
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07/01/13
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