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Coast to Coast

Published in SportsBusiness Journal on 01 / 30 / 17

ATLANTA Hank Aaron honored at ballpark The Atlanta Braves will unveil several tributes throughout SunTrust Park to team icon and baseball legend Hank Aaron. The displays will pay homage to the many facets of Aaron’s storied career, and include a bronze statue, baseball bat sculpture and ...

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01/25/16
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ARLINGTON, TEXAS Rangers lighting up left field The Texas Rangers selected Daktronics to design, manufacture and install a new LED video display for Globe Life Park. The new Daktronics display is capable of 11,000 nits of brightness, aimed at cutting through the direct sunlight in the stadium& ...

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01/11/16
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ATLANTA Atlanta Track Club acquires marathon Atlanta Track Club acquired the Publix Georgia Marathon & Half Marathon from Life Time Fitness. The deal was completed ahead of the event’s 10th anniversary, scheduled for March 20. Lif ...

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12/07/15
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JetBlue’s homage to the Green Monster is a nod to the Sox and the Boston community. Photo by: JETBLUE BOSTON Travelers see ‘Monster’ sign Boston Red Sox sponsor JetBlue deb ...

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12/07/15
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AHL teams in New York declare their love      Five New York state AHL teams — the Albany Devils, Binghamton Senators, Rochester Americans, Syracuse Crunch and Utica Comets — struck a partnership with Empire State Development’s Division o ...

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11/30/15
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Photo by: NEW BALANCE BOSTON Shoes get printer’s help New Balance will launch the first high-performance running shoe with a 3-D printed midsole. The limited-edition shoe will launch f ...

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11/23/15
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AMASA, MICH. Court maker awarded grant         Connor Sports was awarded a U.S. Forest Service Woody Biomass Grant that will be used to support a major boiler automation project at its manufacturing mill in Amasa, Mich. The timing of the biomass project for Connor ...

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11/23/15
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ATLANTA Liberty giving Braves tracking stock The Atlanta Braves are getting their own stock. Liberty Media Corp., the team’s parent company, is creating tracking stocks for each of its three main businesses: Sirius XM Holdings Inc., Live Nation Entertainment Inc. and the Braves. The stoc ...

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11/09/15
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AKRON, OHIO FirstEnergy lines up to race FirstEnergy Corp. signed a three-year agreement with the Akron Children’s Hospital Akron Marathon Race Series to serve as the presenting sponsor of the marathon, half marathon and team relay held each September. FirstEnergy replaces Time Warner Ca ...

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11/02/15
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BUFFALO Dunn Tire partners with Sabres, Amerks Dunn Tire, which earlier this year signed on as a sponsor with the Buffalo Bills, added marketing deals with the Buffalo Sabres and their top affiliate in the American Hockey League, the Rochester Americans. Buffalo-based Dunn Tire is also part ...

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10/19/15
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ATLANTA Hawks extend with Point 3 Point 3 Basketball was named the exclusive outfitter for Atlanta Hawks Youth Programs as part of a multiyear extension. The programs represent more than 12,000 basketball players annually in the greater Atl ...

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