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Coast to Coast

Published in SportsBusiness Journal on 01 / 16 / 17

CARY, N.C. NWSL Flash moving south North Carolina FC of the NASL bought the NWSL Western New York Flash, which will be renamed the North Carolina Courage and begin play at Cary’s WakeMed Soccer Park in April, according to a Raleigh News & Observer report. ...

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04/04/16
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ATLANTA Braves plan zip line, concerts The Atlanta Braves are working on a zip line as the latest new attraction for SunTrust Park. The zip line would most likely be behind the ballpark’s video board and take people from one side of the concourse to the other. Also, the club confirmed th ...

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03/28/16
Coast to Coast

AUSTIN, TEXAS X Games leaving one year early ESPN is seeking bidders for Summer X Games hosting rights in 2017-18 after executives mutually agreed with Circuit of the Americas to abandon the final year of a four-year deal, said Tim Reed, X Games vice president. ESPN wants to return the action ...

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03/21/16
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CHICAGO Pepsi keeps pouring at Wrigley The Chicago Cubs reached an extension of their partnership with PepsiCo that includes pouring rights at Wrigley Field. Pepsi will offer fans a chance to sit in four reserved seats in the Pepsi Batter’s Eye, located in the center field Budweiser Blea ...

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03/14/16
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AUBURN, ALA. Auburn names interim COO Former Texas A&M Athletic Director Eric Hyman will take over as Auburn COO on an interim basis, according to a Birmingham News report. Hyman takes over for David Benedict, who left Auburn to become athletic director at the University of Connecticut. ...

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03/07/16
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AUGUSTA, GA. Changes possible for Masters Augusta National Golf Club is in discussions to buy a parcel of land from neighboring Augusta Country Club, according to a Golfweek report. ACC’s par-5 eighth and par-4 ninth holes would be involved in potential changes to Augusta National. ...

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02/29/16
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ARLINGTON, TEXAS Snickers presenting WrestleMania Snickers signed on as presenting sponsor of WrestleMania 32 at AT&T Stadium on April 3. Mars’ top-selling candy brand will integrate WWE talent with Snickers’ 6-year-old &ldquo ...

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02/22/16
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ARLINGTON, TEXAS Ticket holders swing for their seats Prospective Texas Rangers half- and full-season ticket buyers this past Saturday were invited to win their tickets for free (up to $10,000) by hitting a home run at Globe Life Park, according to a Dallas Morning News report. Fans who placed ...

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02/15/16
Coast to Coast

BOSTON BC, Spectra partner with SeatGeek Boston College and its ticketing partner, Spectra Ticketing & Fan Engagement, reached a deal with SeatGeek that allows fans to buy box office tickets to BC athletics events directly through SeatGeek’s mobile app and website. The partnership di ...

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02/08/16
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BUFFALO HarborCenter nabs championship College Hockey America is bringing its 2016 women’s championship tournament to Buffalo. Semifinal and final games will be at HarborCenter March 4-5. It marks the first time that the league, made up of Mercyhurst, Syracuse, Penn State, Robert Morris, ...

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01/25/16
Coast to Coast

ARLINGTON, TEXAS Rangers lighting up left field The Texas Rangers selected Daktronics to design, manufacture and install a new LED video display for Globe Life Park. The new Daktronics display is capable of 11,000 nits of brightness, aimed at cutting through the direct sunlight in the stadium& ...

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