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Coast to Coast

Published in SportsBusiness Journal on 05 / 04 / 15

ATLANTA Mizuno USA selects agency Mizuno USA named 22squared its agency of record in the Americas region. With offices in Atlanta and Tampa, 22squared will serve as Mizuno USA’s agency on all advertising and marketing communications, including creative, strategy, media planning and buyin...

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09/08/14
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ATLANTA Ballpark groundbreaking next week The Atlanta Braves will hold a groundbreaking for their new ballpark Sept. 16. The ceremony begins the construction phase of the project, putting it on schedule to host fans for Opening Day 2017. The ballpark, at I-75 and I-285, will feature 14 access ...

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09/01/14
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ATLANTA Fans flock to new hall of fame      Fans of more than 150 colleges visited the College Football Hall of Fame and Chick-fil-A Fan Experience on its opening day Aug. 23, according to an Atlanta Journal Constitution report. Rather than a traditional ribbon-cutting, dignitari ...

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08/25/14
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ATLANTA College football hall picks 2 agencies The new College Football Hall of Fame selected two Atlanta-based agencies as its marketing and communications partners. Jackson Spalding will manage communications planning, media relations, event planning and digital/social media strategy. CSE wi ...

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08/18/14
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BALTIMORE O’s plan social media night The Baltimore Orioles are scheduled to host a promotion called Birdland Social at Oriole Park at Camden Yards on Aug. 28. A pregame party on the roof deck in center field will host 250 of the team ...

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08/11/14
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ABERDEEN, MD. Ripken Stadium seeks naming partner Ripken Baseball is looking for a naming-rights sponsor for Ripken Stadium, home of the Class A New York-Penn League Aberdeen IronBirds, according to a Baltimore Sun report. Bank of America was a previous naming-rights partner for the ballpark, ...

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08/04/14
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ARLINGTON, TEXAS Hyundai rebranding Rangers club The Texas Rangers reached a five-year sponsorship with Hyundai. The partnership through the 2018 season includes a rebranding of the former Batter’s Eye Club, the indoor seating area located beyond center field. ATLANTA Judge OKs st ...

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07/28/14
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ATLANTA Yellow Jackets accepting Bitcoin BitPay reached a deal with Georgia Tech that will allow for Bitcoin payments for the school’s football and basketball programs. The agreement was brokered by IMG College. BUFFALO Bills s ...

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07/21/14
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BUFFALO Bulls installing new turf The University at Buffalo is installing a new playing surface for the Bulls’ 2014 football and soccer seasons at UB Stadium. The new surface will be constructed by A-Turf Titan, which is headquartered in suburban Buffalo. Work began earlier this month. T ...

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07/14/14
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CHARLOTTE Knights break attendance record The Class AAA Charlotte Knights through July 5 had seen 429,133 fans attend games at the club’s new downtown BB&T Ballpark, eclipsing the club’s season attendance record, set in 1993 in Fort Mill, S.C., according to a Charlotte Observer ...

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06/23/14
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ARLINGTON, TEXAS Sponsors set up Rangers Sleepover Buckner International and Fox Sports Southwest are presenting the 2014 Texas Rangers Sleepover and Fireworks Show on July 3 at Globe Life Park. Fans can stay overnight or just attend the fireworks show. Tickets for the sleepover are $40 for ad ...

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