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Coast to Coast

Published in SportsBusiness Journal on 02 / 20 / 17

BOSTON Red Sox sign BDA agency Bensussen Deutsch & Associates reached an exclusive three-year deal with the Boston Red Sox. BDA will develop and execute campaigns to engage Red Sox sponsors and fans with officially licensed branded merchandise, in-stadium consumer promotions and other key ...

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04/18/16
Coast to Coast

ALLENTOWN, PA. AHL Classic set for PPL Center The Lehigh Valley Phantoms and PPL Center were selected to host the 2017 AHL All-Star Classic. The Jan. 28-30 weekend will include a Phan Fest & Tailgate Party, the AHL All-Star Skills Competi ...

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04/11/16
Coast to Coast

Outfielder Mike Trout chases down fly balls in front of the Yokohama Tire sign. Photo by: LOS ANGELES ANGELS ANAHEIM Tiremaker keeps rolling with Angels Yokohama Tire and the Lo ...

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04/04/16
Coast to Coast

ATLANTA Braves plan zip line, concerts The Atlanta Braves are working on a zip line as the latest new attraction for SunTrust Park. The zip line would most likely be behind the ballpark’s video board and take people from one side of the concourse to the other. Also, the club confirmed th ...

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03/28/16
Coast to Coast

AUSTIN, TEXAS X Games leaving one year early ESPN is seeking bidders for Summer X Games hosting rights in 2017-18 after executives mutually agreed with Circuit of the Americas to abandon the final year of a four-year deal, said Tim Reed, X Games vice president. ESPN wants to return the action ...

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03/21/16
Coast to Coast

CHICAGO Pepsi keeps pouring at Wrigley The Chicago Cubs reached an extension of their partnership with PepsiCo that includes pouring rights at Wrigley Field. Pepsi will offer fans a chance to sit in four reserved seats in the Pepsi Batter’s Eye, located in the center field Budweiser Blea ...

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03/14/16
Coast to Coast

AUBURN, ALA. Auburn names interim COO Former Texas A&M Athletic Director Eric Hyman will take over as Auburn COO on an interim basis, according to a Birmingham News report. Hyman takes over for David Benedict, who left Auburn to become athletic director at the University of Connecticut. ...

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03/07/16
Coast to Coast

AUGUSTA, GA. Changes possible for Masters Augusta National Golf Club is in discussions to buy a parcel of land from neighboring Augusta Country Club, according to a Golfweek report. ACC’s par-5 eighth and par-4 ninth holes would be involved in potential changes to Augusta National. ...

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02/29/16
Coast to Coast

ARLINGTON, TEXAS Snickers presenting WrestleMania Snickers signed on as presenting sponsor of WrestleMania 32 at AT&T Stadium on April 3. Mars’ top-selling candy brand will integrate WWE talent with Snickers’ 6-year-old &ldquo ...

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02/22/16
Coast to Coast

ARLINGTON, TEXAS Ticket holders swing for their seats Prospective Texas Rangers half- and full-season ticket buyers this past Saturday were invited to win their tickets for free (up to $10,000) by hitting a home run at Globe Life Park, according to a Dallas Morning News report. Fans who placed ...

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02/15/16
Coast to Coast

BOSTON BC, Spectra partner with SeatGeek Boston College and its ticketing partner, Spectra Ticketing & Fan Engagement, reached a deal with SeatGeek that allows fans to buy box office tickets to BC athletics events directly through SeatGeek’s mobile app and website. The partnership di ...

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