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Published in SportsBusiness Journal on 07 / 25 / 16

ALLENTOWN, PA. Team suiting up as Festers The Lehigh Valley Iron Pigs, Class AAA affiliate of the Philadelphia Phillies, are changing their name to the Festers for one game, on Aug. 4. The name change is in celebration of Musikfest, a 10-day music festival in August that attracts tens of thous...

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07/18/16
Coast to Coast

BUFFALO Boys & Girls Clubs get New Era boost New Era Cap Co. committed $20,000 to Boys & Girls Clubs of Buffalo’s 2016 Wanna Play? summer program. The program is designed for boys and girls to increase their overall fitness through physical activity and improved education while l ...

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07/11/16
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ATLANTA ATC extends PNC sponsorship Atlanta Track Club and PNC Bank agreed to a multiyear extension of their relationship, which began in 2013. The agreement designates PNC Bank as the exclusive and official bank for all of Atlanta Track Club’s business units through 2020. ...

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06/27/16
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ATLANTA USA Diving plans Rio sendoff USA Diving selected Atlanta to host its official team sendoff for the 2016 Olympic Games. The event will take place July 19-23 at the Coach Herb McAuley Aquatic Center on the campus of Georgia Tech. Team USA will hold open practices, participate in team bui ...

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06/20/16
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BUFFALO Sabres boost Wi-Fi for draft In time for the NHL entry draft this weekend, the Buffalo Sabres will upgrade Wi-Fi service in First Niagara Center in a deal with Extreme Networks. Officials said the Sabres have deployed Extreme’s full connectivity and analytics solutions to improve ...

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06/13/16
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From left: Jana Davis of the Chesapeake Bay Trust, Holly Bamford of the National Fish and Wildlife Foundation, Kris Hoellen of the National Aquarium, Steve Castorani of North Creek Nurseries, Lou Kousouris of the Baltimore Orioles, O ...

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05/30/16
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ARLINGTON, TEXAS Rangers, city agree on stadium plan Arlington city officials and the Texas Rangers agreed on a plan to build a stadium with a retractable roof in time for the 2021 season, according to multiple reports. Construction, estimated to cost $1 billion, still must be approved by vote ...

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05/23/16
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AKRON, OHIO Goodyear renews with half marathon Goodyear signed a three-year agreement to return as presenting sponsor for the Akron Children’s Hospital Akron Marathon Race Series Half Marathon & 10K. It was presenting sponsor fo ...

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05/16/16
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ATLANTA Predictions can lead to prizes The Atlanta Braves partnered with Atlanta-based FanBeat to launch a real-time predictive gaming and trivia experience. The game is presented by Georgia Lottery. Fans at Turner Field can use the app to predict game action and answer trivia questions. Ea ...

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05/02/16
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AUSTIN, TEXAS H-E-B names Cedar Park Center Supermarket chain H-E-B signed a multiyear naming-rights deal for 7,000-seat Cedar Park Center. H-E-B Center at Cedar Park, the new official name of the 7-year-old facility, is home to the AHL Texas Stars and NBA D-League Austin Spurs. Connect Partn ...

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04/25/16
Coast to Coast

Copa America fills partner roster     Makita, Samsung Electronics America and Swiss watch brand Tag Heuer joined the Copa America Centenario as official partners. The event, which honors 100 years of the Copa America tournament, will be played June 3-26 in 10 U.S. m ...

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