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Coast to Coast

Published in SportsBusiness Journal on 09 / 04 / 17

ATLANTA Track club gets kids moving The Atlanta Track Club’s Kilometer Kids unveiled a free race series late last month to give children more access to its events. The Kilometer Kids Race Series will provide children, ages 14 and under, admission to 19 free events and includes an entr...

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08/28/17
Coast to Coast

LeBron's being encouraged to stay in Cleveland GETTY IMAGES AKRON, OHIO  'Stay Home,' LeBron In anticipation of LeBron James entering next year’s free agency market, a sports memo ...

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08/21/17
Coast to Coast

ALTON, VA.  'King's' Virginian court Richard Petty will serve as grand marshal for Sunday’s Michelin GT Challenge IMSA WeatherTech SportsCar championship at Virginia International Raceway. “The King” is the winningest driver in NASCAR’s premier series with 200 care ...

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08/07/17
Coast to Coast

ATLANTA BDA partners with Falcons, MLS team Bensussen Deutch & Associates (BDA) reached a five-year preferred partnership with the Atlanta Falcons and Atlanta United FC. BDA will develop and execute campaigns to drive sponsorship value and fan engagements through licensed merchandise. ...

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06/12/17
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Average attendance of 30,109 is up 8,230 per game over the first 22 games last season. Photo by: GETTY IMAGES ATLANTA Turnstile boost at SunTrust Attendance at SunTrust Park ...

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05/15/17
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The academy, similar to this one in Charlotte, will invite former Barcelona players and UEFA Pro licensed coaches. Photo by: FC BARCELONA AUSTIN, TEXAS Barça coming ...

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04/24/17
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Free lessons at Topgolf   part of National Golf Day      We Are Golf — a coalition of the game’s leading associations and industry partners — will once again partner with Topgolf for National Golf Day 2017, offering free golf lessons at the company& ...

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04/10/17
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BOSTON Sponsors return for Celtics’ run Putnam Investments and the Arbella Insurance Group are returning as co-presenting partners for the Boston Celtics’ playoff run. Digital integration is a key element, as Putnam and Arbella will both have brand placement on Celtics.com as well ...

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04/03/17
Coast to Coast

BALTIMORE Owners OK $60M for Ravens NFL team owners approved $60 million in league-backed stadium financing for the Baltimore Ravens, who are spending $120 million on upgrades to M&T Bank Stadium. The renovation will occur over three offseasons, said team President Dick Cass. This offseaso ...

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03/27/17
Coast to Coast

CHICAGO New sports museum sought Two nonprofit executives are raising $50 million and searching for a site for a 100,000-square-foot sports museum, according to a Crain’s Chicago Business report. Mark Lapides, former chief marketing officer at Adler Planetarium, and Roger Germann, princ ...

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03/20/17
Coast to Coast

ATLANTA Braves ID some SRO areas at ballpark The Atlanta Braves identified areas in SunTrust Park where they plan to sell standing-room-only tickets for the first two regular-season games, according to an Atlanta Journal-Constitution report. More than 1,000 tickets per game will reportedly go ...

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