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Coast to Coast

Published in SportsBusiness Journal on 12 / 18 / 17

BOSTON Boston Beer Co. co-founder Jim Koch and Red Sox CEO Sam Kennedy with Wally. Photo by: Billie Weiss / Red Sox Sam Adams gets brewing at Fenway Samuel Adams will replace longtime spon...

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12/11/17
Coast to Coast

BANDON, ORE. 2019 championship relocated The United States Golf Association announced that the 2019 U.S. Amateur Four-Ball Championship will be relocated from Chambers Bay in University Place, Wash., to Bandon Dunes Golf Resort in Bandon, Ore., to accommodate a turf grass transition project ...

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12/04/17
Coast to Coast

CHARLOTTE CIAA tournament launches app The Central Intercollegiate Athletic Association mobile application for its 2018 men’s and women’s basketball tournament has launched and is ready for fans to download via iTunes and Googl ...

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10/30/17
Coast to Coast

ALBANY, N.Y. AFL team to play in 2018 An Albany-area ownership group announced the return of arena football to the city last Tuesday. And the public will have the opportunity to name the AFL team, which will play its 2018 season at Times Union Center. The Albany Firebirds played at Times Uni ...

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10/23/17
Coast to Coast

ARLINGTON, TEXAS Tailgating at the Cotton Bowl Blockparty entered into an agreement with the Cotton Bowl Athletic Association to become the exclusive tailgating partner for the 82nd Goodyear Cotton Bowl Classic on Dec. 29. Fans will have the option of either purchasing a tent package for the ...

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10/09/17
Coast to Coast

AMHERST, MASS. Mullins Center receives upgrades The University of Massachusetts, Amherst, is installing new LED video displays at Mullins Center, courtesy of the school’s new partnership with Daktronics. The addition of the displays was part of a larger video infrastructure upgrade, in ...

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09/25/17
Coast to Coast

BOSTON A runner is greeted by Wally the Green Monster. Photo by: RED SOX FOUNDATION Running the bases at Fenway Fenway Park hosted its first marathon earlier this month, which was organize ...

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09/04/17
Coast to Coast

ATLANTA Track club gets kids moving The Atlanta Track Club’s Kilometer Kids unveiled a free race series late last month to give children more access to its events. The Kilometer Kids Race Series will provide children, ages 14 and under, admission to 19 free events and includes an entr ...

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08/28/17
Coast to Coast

LeBron's being encouraged to stay in Cleveland GETTY IMAGES AKRON, OHIO  'Stay Home,' LeBron In anticipation of LeBron James entering next year’s free agency market, a sports memo ...

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08/21/17
Coast to Coast

ALTON, VA.  'King's' Virginian court Richard Petty will serve as grand marshal for Sunday’s Michelin GT Challenge IMSA WeatherTech SportsCar championship at Virginia International Raceway. “The King” is the winningest driver in NASCAR’s premier series with 200 care ...

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08/07/17
Coast to Coast

ATLANTA BDA partners with Falcons, MLS team Bensussen Deutch & Associates (BDA) reached a five-year preferred partnership with the Atlanta Falcons and Atlanta United FC. BDA will develop and execute campaigns to drive sponsorship value and fan engagements through licensed merchandise. ...

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