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Coast to Coast

Published in SportsBusiness Journal on 08 / 24 / 15

ATLANTA Falcons going Deep Eddy The Atlanta Falcons have a new multiyear sponsorship deal with Texas-based Deep Eddy Vodka that starts this season. Terms were not disclosed. The company said the vodka will be sold before and during Falcons ...

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08/17/15
Coast to Coast

ANN ARBOR, MICH. Big House losing seats To increase Michigan Stadium’s accessibility and configuration adjustments for non-football events, the University of Michigan will decrease seating capacity by about 2,000, creating a new official capacity of 107,601. The most noticeable changes t ...

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08/10/15
Coast to Coast

BUFFALO Yancey’s aligns with Pegula properties Yancey’s Fancy has become the first company to simultaneously partner with every sports property under the Pegula Sports and Entertainment umbrella. That means the artisan cheese manufacturer will have a marketing relationship with the ...

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07/27/15
Coast to Coast

BROOKINGS, S.D. Daktronics stays home for project Brookings-based Daktronics partnered with South Dakota State University to bring a 31-by-100-foot digital display to Coughlin-Alumni Stadium for the football team’s final campaign at the facility. Construction began last summer on Dana J. ...

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07/13/15
Coast to Coast

ATLANTA Gas South following Braves to new park Atlanta-based Gas South will remain the official natural gas partner when the Atlanta Braves move into their new home at SunTrust Park. Gas South will receive prominent signs in the new ballpark, including a 75-foot-long “Bring the Heat&rdqu ...

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07/13/15
Coast to Coast

Photo by: HORNITOS TEQUILA CHICAGO Tequila names bleacher area The Chicago Cubs’ new official tequila, Hornitos, secured naming rights for a portion of the Wrigley Field left field se ...

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06/22/15
Coast to Coast

ANAHEIM Angels ‘Step Up’ in health campaign St. Joseph Hoag Health reached a partnership with the Los Angeles Angels around the health care delivery system’s Step Up To The Plate campaign. The campaign encourages men to schedule checkups and cancer screenings. AUSTIN, T ...

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06/22/15
Coast to Coast

BUFFALO Sabres foundation supporting project A partnership between two nonprofit agencies, Saving Grace Ministries Inc. and True Community Development Corp., will see an existing three-story facility transformed into new affordable housing for single mother military veterans. The $2.7 million ...

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06/15/15
Coast to Coast

The facility will look a lot like Wavegarden’s demo lagoon in Spain. Photo by: WAVEGARDEN AUSTIN, TEXAS Surf’s up all da ...

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06/08/15
Coast to Coast

ATLANTA Falcons PSLs raise $77 million The Atlanta Falcons generated $77 million in revenue this spring from personal seat license sales tied to club seats for their new stadium opening in 2017. Legends started the sales process for relocating Georgia Dome club-seat holders in mid-February at ...

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06/01/15
Coast to Coast

ATLANTA Braves selling SunTrust Park tickets The Atlanta Braves are now selling season tickets to SunTrust Park at their newly opened SunTrust Park Preview Center. Current season-ticket holders have been assigned an appointment window. Each window will have a two-week appointment time period t ...

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