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Coast to Coast

Published in SportsBusiness Journal on 02 / 20 / 17

BOSTON Red Sox sign BDA agency Bensussen Deutsch & Associates reached an exclusive three-year deal with the Boston Red Sox. BDA will develop and execute campaigns to engage Red Sox sponsors and fans with officially licensed branded merchandise, in-stadium consumer promotions and other key ...

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01/30/17
Coast to Coast

ATLANTA Hank Aaron honored at ballpark The Atlanta Braves will unveil several tributes throughout SunTrust Park to team icon and baseball legend Hank Aaron. The displays will pay homage to the many facets of Aaron’s storied career, and include a bronze statue, baseball bat sculpture and ...

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01/16/17
Coast to Coast

CARY, N.C. NWSL Flash moving south North Carolina FC of the NASL bought the NWSL Western New York Flash, which will be renamed the North Carolina Courage and begin play at Cary’s WakeMed Soccer Park in April, according to a Raleigh News & Observer report. ...

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12/12/16
Coast to Coast

ALLENTOWN, PA. IronPigs going big with board The Lehigh Valley IronPigs, the Class AAA affiliate of the Philadelphia Phillies, are getting what they say will be the largest main high-definition video board in Minor League Baseball. The installation of the 43-by-73-foot Daktronics video board i ...

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11/28/16
Coast to Coast

BOSTON Sox oppose condo tower plan Opponents are lining up against a condo tower that entrepreneur Steve Belkin wants to build just two blocks from Fenway Park, according to a Boston Globe report. Among those opponents are the Boston Red Sox, who filed a five-page comment letter with city offi ...

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11/21/16
Coast to Coast

ARLINGTON, TEXAS CVB picks Huddle Up for strategy The Arlington Convention & Visitors Bureau selected Phoenix-based Huddle Up Group to create a strategic plan for sports tourism. The Huddle Up Group will conduct a complete market assessment on the sports tourism efforts of the bureau, foll ...

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11/14/16
Coast to Coast

ATLANTA Dickey moving to The Battery Dickey Broadcasting Co. will remain the exclusive radio rights holder for the Atlanta Braves through 2026. In addition, Dickey Broadcasting will move its studios and offices to The Battery Atlanta, leasing loft office space in the new mixed-use development ...

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11/07/16
Coast to Coast

BUFFALO Outdoor game highlights 2018 Juniors The 2018 IIHF World Junior Hockey Championships take place in Buffalo, with an outdoor U.S.-Canada matchup at New Era Field serving as the highlight, according to a Buffalo News report. There also will be 22 games in KeyBank Center and eight in Harb ...

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10/31/16
Coast to Coast

ATLANTA Shaq speaks for Krispy Kreme Shaquille O’Neal is a new global spokesman for Krispy Kreme and has become an owner in the brand’s downtown Atlanta location, which opened more than 60 years ago. The doughnut chain has a “Shaq-or-Treat” social media promotion for Ha ...

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10/24/16
Coast to Coast

Taproom construction begins next month. Rendering: ATLANTA BRAVES ATLANTA Terrapin Taproom planned for The Battery Terrapin Beer Co. and the Atlanta Braves will have a new tapro ...

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10/10/16
Coast to Coast

ATLANTA Braves rev up official luxury vehicle The Atlanta Braves reached a multiyear agreement with Infiniti, naming the auto manufacturer the official luxury vehicle of the team. Included in the partnership will be the Infiniti Club at SunTrust Park. The 6,465-square-foot club will feature va ...

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