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Coast to Coast

Published in SportsBusiness Journal on 10 / 30 / 17

ALBANY, N.Y. AFL team to play in 2018 An Albany-area ownership group announced the return of arena football to the city last Tuesday. And the public will have the opportunity to name the AFL team, which will play its 2018 season at Times Union Center. The Albany Firebirds played at Times Uni...

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10/23/17
Coast to Coast

ARLINGTON, TEXAS Tailgating at the Cotton Bowl Blockparty entered into an agreement with the Cotton Bowl Athletic Association to become the exclusive tailgating partner for the 82nd Goodyear Cotton Bowl Classic on Dec. 29. Fans will have the option of either purchasing a tent package for the ...

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10/09/17
Coast to Coast

AMHERST, MASS. Mullins Center receives upgrades The University of Massachusetts, Amherst, is installing new LED video displays at Mullins Center, courtesy of the school’s new partnership with Daktronics. The addition of the displays was part of a larger video infrastructure upgrade, in ...

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09/25/17
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BOSTON A runner is greeted by Wally the Green Monster. Photo by: RED SOX FOUNDATION Running the bases at Fenway Fenway Park hosted its first marathon earlier this month, which was organize ...

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09/04/17
Coast to Coast

ATLANTA Track club gets kids moving The Atlanta Track Club’s Kilometer Kids unveiled a free race series late last month to give children more access to its events. The Kilometer Kids Race Series will provide children, ages 14 and under, admission to 19 free events and includes an entr ...

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08/28/17
Coast to Coast

LeBron's being encouraged to stay in Cleveland GETTY IMAGES AKRON, OHIO  'Stay Home,' LeBron In anticipation of LeBron James entering next year’s free agency market, a sports memo ...

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08/21/17
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ALTON, VA.  'King's' Virginian court Richard Petty will serve as grand marshal for Sunday’s Michelin GT Challenge IMSA WeatherTech SportsCar championship at Virginia International Raceway. “The King” is the winningest driver in NASCAR’s premier series with 200 care ...

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08/07/17
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ATLANTA BDA partners with Falcons, MLS team Bensussen Deutch & Associates (BDA) reached a five-year preferred partnership with the Atlanta Falcons and Atlanta United FC. BDA will develop and execute campaigns to drive sponsorship value and fan engagements through licensed merchandise. ...

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06/12/17
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Average attendance of 30,109 is up 8,230 per game over the first 22 games last season. Photo by: GETTY IMAGES ATLANTA Turnstile boost at SunTrust Attendance at SunTrust Park ...

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05/15/17
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The academy, similar to this one in Charlotte, will invite former Barcelona players and UEFA Pro licensed coaches. Photo by: FC BARCELONA AUSTIN, TEXAS Barça coming ...

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04/24/17
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Free lessons at Topgolf   part of National Golf Day      We Are Golf — a coalition of the game’s leading associations and industry partners — will once again partner with Topgolf for National Golf Day 2017, offering free golf lessons at the company& ...

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