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New deal for HBO OTT service will mean growth for MLBAMPublished in SportsBusiness Journal on 12 / 15 / 14
MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...
Test your RQ — Rights Quotient 1. Are players allowed to endorse products that compete with team or league sponsors as long as they do not appear in uniform or use team logos? (Example: Three Baltimore Orioles signed an endorsement with Pepsi, while Coke is the team sponsor.) ...