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Tom Jernstedt, father of the Final Four

Published in SportsBusiness Journal on 03 / 23 / 15

T he commemorative basketballs sit in a row over the fireplace. They line a shelf over the bar. They fill bookcases and mantels throughout the den and office. Everywhere you look in Tom Jernstedt’s basement, there are basketballs — 40 in all. The top two levels of the Jernstedts&rsqu...

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Inside the deal

THE DEAL: Delta Air Lines signs as title sponsor of Delta Air Lines Senior Tour of Champions for seven events on the European senior men’s tennis circuit. Estimated value: $500,000. Length: Two years (estimated). D eal makers : *Delta: Deborah Merrens, manager, sponsorships an ...

Tags: Champion, Champions, Europe, GE, ING, ATP, IMG, European PGA Tour, PGA Tour, Air Canada, Formula One, NFL, Super Bowl, Los Angeles Dodgers, Adidas, NTRA, Tampa Bay Buccaneers, Hershey, CES, Facilities, CarMax Auto Superstores Inc., Chicago Fire, Home Depot, SEC, Golf, NASCAR, Daytona International Speedway

Bologna makes its name as a hotbd of Italian hoops

In Bologna, Italy, whose soccer club, even with the great Roberto Baggio, hasn’t won a title in 33 years, manic fan loyalty among the mainly young and well-heeled has shifted to basketball, the nation’s second sport. Bologna, by virtue of its two Europe-beating clubs, Virtus and Forti ...

Tags: Bologna, Soccer, Basketball, SEC, Europe, ING, NBA, Madison Square Garden, GE, Champion, Champions, Nike, Dell, CES

MLS franchise in L.A. scores with Hispanics

The Los Angeles Galaxy are headed for their third consecutive championship – outpacing all other Major League Soccer franchises not in wins but in sponsorship dollars. Los Angeles’ large Hispanic market gives the team its edge, said vice president C. Patrick O’Brien. He said abo ...

Tags: MLS, GE, Los Angeles Galaxy, SEC, Champion, Champions, ING, Soccer, Franchises, Target, CES, Los Angeles Clippers, Chevron Corp., Pep Boys, GMAC, Fox, ESPN, Los Angeles Kings

World Cup holds no ticket to MLS prosperity

T he world’s greatest sports tournament, soccer’s 32-nation World Cup, is about to draw to a close in Paris. By the time the championship match is concluded on Sunday, this international sports marketing spectacle will have been viewed by a cumulative television audience of 37 billion p ...

Tags: MLS, Soccer, Champion, Champions, ING, Audi, GE, SEC, ATT, ACC, Football, Basketball, CES, Nike, IMG, GMAC, Target, NTRA, UPS

NFL successfully protects turf

The NFL came out on top in a pair of trademark battles that could have widespread ramifications. In a federal court case in Wisconsin, a judge dismissed a lawsuit brought by a man who applied for a trademark for the phrase “The St. Louis Rams” in Wisconsin before NFL or team official ...

Tags: NFL, CES, ATT, GE, St. Louis Rams, NEC, Citibank, ING, E Trade, TES, Media, UFA, Ping, Football, GMAC, Fox, Texas Rangers, Dallas Stars, NTRA, TRAC, hp, ESPN, Seattle Mariners, Phoenix Suns, PGA Tour, Golf, Champion, Champions, Sun Microsystems, ATP

Wimbledon is tennis’ nonpareil

Spencer Gore didn’t think it was a very good idea. Boring, in fact. Beastly borrrrrring, chaps. It was 1877, three years after another Englishman, Maj. Walter Clopton Wingfield, had sired the game we know as tennis. Though Gore had just won the inaugural Wimbledon – the original tourn ...

Tags: Wimbledon, Tennis, TES, Brazil, England, Ping, USTA, And 1, Champion, Champions, U.S. Open, BT Capital Partners Europe, CES, France, ATT, Australia, NBC

Male tennis pros strike back

In a move that it expects will boost revenue by at least 30 percent, the ATP Tour hired two European sports marketing firms, Octagon and ISL Worldwide, to manage the men’s tennis association’s sponsorships, television and World Championship rights. The deals come several weeks after ...

Tags: Tennis, ATP, Europe, ING, Octagon, GE, Champion, Champions, Regency Enterprises Inc., IMG, GMAC, TES, Ping, Olympics, Interpublic Group of Cos., ESPN, Eurosport

New Browns may be good from Day One

The new Cleveland Browns franchise will likely be given a chance to field a competitive team a lot sooner than some NFL owners would like. When the owners meet in Dallas late this month, the subject of how to stock the Browns with players is scheduled to come up. A preliminary plan calls for allo ...

Tags: Cleveland Browns, NFL, ING, GMAC, GE, Cincinnati Bengals, SPL, Jacksonville Jaguars, Carolina Panthers, Champion, Champions

Coast to Coast

ATLANTA ■ City awarded 2007 Final Four ■ School shakes up athletic department ■ Changes planned for soccer team ■ Company buys kayak, canoe makers ■ NBA playoffs propel TNT ■ The NCAA Division I Men’s Basketball Committee awarded Atlanta the 2007 NCA ...

Tags: Coast to Coast, GE, Soccer, NBA, NCAA, Creative Artists Agency, Basketball, Citibank, India, Napoli, ING, Vans, CES, SEC, ATT, GMAC, Nickelodeon, Carnival Corp., Fila, Comcast Corp., Cablevision, Baltimore Ravens, Ping, Football, Boston Red Sox, Fenway Park, Golf, Buffalo Sabres, Finance, Hockey, Buffalo Bills, Facilities, Motorola, Horse Racing, New York Knicks, Cycling, Champion, Champions, Cincinnati Reds, Milwaukee Bucks, Olympics, Cleveland Browns, Ford Motor Co., General Motors, Media, Dallas Stars, Texas Rangers, Dallas Cowboys, ACC, SPL, Baseball, E Trade, Ugg, Nasdaq, Carolina Hurricanes, NHL, AIG, Continental Airlines, NFL, Carolina Panthers, Dell, Sports Authority, ABC, Indianapolis Motor Speedway, Toyota, Kansas City Royals, Kansas City Chiefs, Chicago Cubs, ECHL, CHL, Alltel, Fox, Los Angeles Lakers, Los Angeles Sparks, WNBA, NASCAR, Office Depot, BT Capital Partners Europe, Cialis, Motorsports, Green Bay Packers, Minnesota Wild, St. Louis Cardinals, USTA, Staples, Visa, hp, New York Islanders, Golden State Warriors, Oakland Raiders, Orlando Magic, Philadelphia 76ers, NTRA, Philadelphia Flyers, Philadelphia Phillies, TSN, Coca-Cola, Minnesota Vikings, Europe, Pittsburgh Penguins, Pittsburgh Pirates, Audi, Nike, Bauer Inc., Japan, San Francisco Giants, Seattle Mariners, St. Louis Blues, Raymond James Financial, Tampa Bay Buccaneers, Tampa Bay Lightning, Washington Wizards, MMA, Washington Redskins, Marriott, Atlanta Hawks

McGwire’s McBlasts make cheap seats the place to be

Mark McGwire is doing for baseball what it hasn’t done for itself. Call him “The Slambino,” call him “The Big Bopper,” call him “MacZilla,” call him “Paul Bunyan with a bat.” But whatever you call him, you can also call McGwire the biggest thing ...

Tags: Baseball, NBA, Upper Deck, ATT, Hockey, NHL, Ping, Champion, Champions, And 1, TES, India, France, Soccer, TRAC, Fox

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