November 13 - 19, 2017 Vol. 20 — No. 30

Top Stories

  • Top Rank fights to change boxing narrative

    Top Rank Boxing President Todd DuBoef’s goal: To prove boxing viable in the now fragmented world of advertiser-supported television, and then convert that proof-of-concept into a rights deal.

  • Changes expected at MLB

    Major League Baseball is conducting a full-scale review of its headquarters and MLB Advanced Media operations with the aid of management consulting firm McKinsey & Co., a study likely to produce major changes to the league structure and personnel.

  • Pop-culture brands drive MLB promotions

    Fictional characters played a critical role in the evolution of a new data-driven mentality that is reshaping the way Major League Baseball clubs build their game-day promotional schedules.

  • Nomadic turning eyesore into Super Bowl central

    The renovation of the dilapidated, 82-year-old Minneapolis Armory is almost complete and it will be known as Nomadic Live! at The Armory, which will host three straight nights of music and entertainment leading up to Super Bowl LII.

  • Rich Eisen’s Top 5

    NFL Network’s first on-air hire gets first crack at our new feature. His five lists of five favorites include top guests from his show on DirecTV’s Audience Network.

  • First Look: Bobbles and Bowman

    In our First Look podcast this week, SBJ’s Abe Madkour, Bill King and David Broughton discuss our cover story on MLB promotions, Top Rank’s place in the boxing narrative, and the legacy of Bob Bowman at MLB.

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