Menu
Media

Signature move: Schiller assumes chairman’s post

Sports industry veteran Harvey Schiller has agreed to become chairman of lettrs Inc., a developing New York-based media and electronic signature outfit.

Schiller, whose prior posts include U.S. Olympic Committee executive director and Turner Sports president among many others, also participated in a $3 million Series A funding round for the company.

The company is set to debut a new digital signature product called Twignature. The product applies a level of biometric verification to social media communication, allowing athletes and other personalities to personalize and more directly monetize their tweets. Twignature operates somewhat similarly to electronic signature technology DocuSign, but is designed specifically for social and mobile platforms.

In addition to the digital signatures, the Twignature product also allows for drawings and other customizations for tweets beyond the standard text, photos and videos. Twignature’s authentication technology also includes a sponsorable seal of authentication that is designed to be sold to brands and serve as a revenue source, particularly for charitable purposes.

The MLB Players Association last year aligned with lettrs to develop digital messaging-based memorabilia and fan messaging with players, and additional sports alignments are being targeted under Schiller’s guidance. Other investors and advisers for lettrs include ESPN broadcaster Karl Ravech, Relevant Sports Executive Chairman Charlie Stillitano and Minnesota Timberwolves forward Andrew Wiggins.

“We think this can really expand the notion of an authenticated signature,” Schiller said.

The role for Schiller is expected to be more of a part-time one, and he is expected to maintain his other commitments, which include advising the College Sports Management Group, led by Ray Katz and Michael Schreck.


SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2017/11/06/Media/Schiller.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2017/11/06/Media/Schiller.aspx

CLOSE