SBJ/Sept. 25-Oct. 1, 2017/Coast to Coast

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BOSTON

A runner is greeted by Wally the Green Monster.
Photo by: RED SOX FOUNDATION
Running the bases at Fenway

Fenway Park hosted its first marathon earlier this month, which was organized by Boston Marathon Race Director Dave McGillivray. The participants ran 116 laps around Fenway’s cinder warning track to reach the distance of 26.2 miles. Every runner was required to raise $5,000 for the Red Sox Foundation.

BRISTOL, CONN.
ACC goes to Bristol
ESPN revealed last week that the ACC Network will call Bristol home instead of Charlotte. It was thought the network would share its space with the SEC Network, which is based in Charlotte. Last year, ACC Commissioner John Swofford announced plans to launch the ACC Network by 2019.
  
BUFFALO
Airbnb new Bills partner
The Buffalo Bills and Buffalo Sabres announced a marketing partnership with Airbnb. The agreement is part of the Suite Dreams contest in which a winning fan will be given an overnight stay in a New Era Field suite in advance of the Bills’ Oct. 29 game against the Oakland Raiders.

Construction at Buffalo
The University at Buffalo will begin construction of a $16 million fieldhouse in October. UB is the last member school in the Mid-American Conference to build an indoor facility for its athletic programs. UB also has plans to add a $5 million sports performance center to the fieldhouse, which is expected to be completed in 2019.

CHICAGO

Northwestern signs fitness partner
Northwestern University Athletics announced that Power Plate is the school’s official Fitness Technology Partner. Power Plate will host on-site activations at home basketball and football games as well as other campaigns to promote the university’s athletic programs over the next three years.

DETROIT

Tigers add VR game for fans
The Detroit Tigers are teaming up with Play The Pros for a virtual reality game. Fans can choose to play either Major League, Little League or Minor League levels. The game is even called by the Tigers’ radio voice, Dan Dickerson. As fans play, they can collect points in hopes of winning prizes.

LAS VEGAS
Golden Knights find radio partner
Skyview Networks signed with the Vegas Golden Knights as the hockey team’s official radio network provider for the inaugural season. Skyview Networks is a radio technology company that specializes in broadcast solutions.

ORLANDO

The Magic organization volunteered for Hurricane Irma relief efforts on Sept. 19.
Photo by: FERNANDO MEDINA / ORLANDO MAGIC
Magic helps relief efforts

Through the Magic Volunteer Program, the Orlando Magic, Orlando Solar Bears and Lakeland Magic partnered with Clean the World and Feeding Children Everywhere to assist in Hurricane Irma relief efforts. The staff, coaches and players helped pack 35,000 healthy meals and assembled hygiene kits for Floridians affected by the storm.

PHILADELPHIA

76ers unveil seven-game campaign
The Philadelphia 76ers revealed details of its “Spirit of 76” campaign. The event includes seven tribute nights, honoring the history of both the city and team. The 76ers will wear new uniforms and play on a new tribute court. The event kicks off Dec. 21 versus the Toronto Raptors. The organization had a similar event last year, which celebrated the 1967 NBA Championship team.

PHOENIX

The new suites sit six stories high above the track and feature modern amenities.
Photo by: PHOENIX RACEWAY
Phoenix Raceway adds luxury suites

Phoenix Raceway President Bryan R. Sperber announced the track’s new luxury suite experience, Curve. The hospitality club sits six stories above the track with views of the Estrella Mountains and will be unveiled for the Monster Energy NASCAR Cup Series November race weekend.

RALEIGH

USA Archery schedules Junior Olympics
USA Archery selected Raleigh for the site of its 2018 Junior Olympics National Outdoor Target Championships. The event, which will be co-hosted by North Carolina FC Youth and the Greater Raleigh Sports Alliance, is set for July 11-15 at WRAL Soccer Park.

SONOMA, CALIF.

Raceway keeps sponsor for five more years
United Site Services signed a five-year sponsorship extension with Sonoma Raceway. The USS will continue to serve as the tracks’ “Official Site Services Sponsor” and its products will be used at the facility for the Monster Energy NASCAR Cup Series, NHRA Mello Yello Drag Racing Series, Verizon IndyCar Series and Classic Sports Racing Group event weekends.

WASHINGTON, D.C.
Capitals' sweet deal with Mars
The Washington Capitals have signed a multiyear agreement with Mars Wrigley Confectionery as the team’s official chocolate partner. As part of the deal, the M&M’s brand logo will be promoted on the ice for all home games and the company will have advertisements on the home penalty box and digital signage inside and outside the Capital One Arena. Monumental Sports & Entertainment is also involved in the deal.

WEST LAFAYETTE, IND.

Getting brighter at Purdue
Purdue University is installing 13 new Daktronics LED displays at Mackey Arena. The new lights are expected to be installed before the start of basketball season. New video displays are included in the project.


      COAST TO COAST — BEYOND THE COASTS



LIVERPOOL, U.K.
Angry Birds joins Everton fun
Everton FC named the video game franchise Angry Birds its official sleeve sponsor, a first for the team, reported by the Liverpool Echo. The club signed a multiyear shirt sleeve partnership with Rovio Entertainment, which is the brand behind the game. The plan is for the two brands to create innovative content using the club’s crest, players and stadium.

MADRID

Madrid, Chinese markets unite
Real Madrid announced a partnership with Lai Sun Group that will allow the club to play a part in one of China’s most important theme parks, according to a Marca report. The project, known as Novotown, will include a Real Madrid museum, an official club shop and a restaurant area that will cover more than 12,000 square meters.

SINGAPORE

F1 signs on till 2021
The Singapore Grand Prix will stay on the Formula One circuit until 2021, with the sport and race organizers agreeing on a four-year contract extension, detailed by Reuters. The event is held on the Marina Bay Street Circuit and was the first street circuit in Asia for F1 races. According to the Singapore Tourism Board, the race has drawn over 450,000 international visitors in the past decade.

SOCHI, RUSSIA

Athletes to be charged soon
A first batch of athletes suspected of having been part of a Russian doping ring at the Sochi 2014 Winter Games may soon be charged by the IOC, according to Reuters report. The first hearings are scheduled to start in October. The IOC can only ban athletes from the Olympics and are unable to impose other sanctions.

WORCESTER, U.K.

Warriors up for sale
The owner of the Premiership Rugby club Worcester Warriors is looking to sell the team by the end of the year amid mounting losses, according to a London Telegraph report. Owner Sixways Holdings is prepared to walk away after extreme losses over the last three seasons with the club. The team has stepped up its investment searches in hopes of receiving an offer by the end of October and completing the deal by year’s end.

For more international news, visit www.sportsbusinessdaily.com/global.



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