D
anielle Cantor is the most accomplished female sports agent you’ve probably never heard of.
Danielle Cantor
FAME //
Partner
Cantor started her career in the sports business working in athlete marketing for the former SFX in 2000 before joining veteran NBA agent David Falk when he relaunched FAME in 2007.
Since then, she’s worked closely with Falk on every aspect of the business, from marketing to recruiting to player contract negotiations. Cantor is the only female National Basketball Players Association-certified agent with a current client in the league.
“She intentionally tries to keep a low profile — that’s her choice,” Falk said. “She is the smartest, most capable … I wouldn’t get hung up on power and who is a superagent. I would say she is the most intelligent, capable, well-connected woman in the business who is not a household name.”
Cantor works with Falk on all his player clients and is the lead agent on Milwaukee Bucks guard Malcolm Brogdon, who became the lowest-drafted player to be named NBA Rookie of the Year this past June. Falk said Cantor has earned the respect of not only players, but general managers around the NBA.
“She does an excellent job of understanding contextually a lot about not only the opportunities for her players, but what suits them as people,” said Sam Presti, Oklahoma City Thunder general manager. Presti said he’s known Cantor since 2007 and is impressed with her constantly growing knowledge of the industry, as well as the way she works with Falk.
Falk admits he’s not the easiest person to work for because of his extremely high expectations. “A lot of people who worked for me couldn’t handle the pressure of those demands,” he said. “They couldn’t handle the expectations. It’s never been an issue for Danielle from day one, ever.”
