SBJ/Sept. 4-10, 2017/Coast to Coast

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ATLANTA
Track club gets kids moving
The Atlanta Track Club’s Kilometer Kids unveiled a free race series late last month to give children more access to its events. The Kilometer Kids Race Series will provide children, ages 14 and under, admission to 19 free events and includes an entry into one-mile runs and 50-meter dashes. The Kilometer Kids is in its 10th year.

BALTIMORE
Under Armour aligns with Johns Hopkins
Johns Hopkins University signed a deal with Under Armour to outfit the school’s athletic teams. The partnership was announced late last month but became effective July 1, The Baltimore Sun reported. The university has 24 varsity teams. Twenty-two of those teams compete in Division III while the men’s and women’s lacrosse teams play in the Big Ten Conference. Under Armour is headquartered in Baltimore.

CHAMPAIGN, ILL.
No more ‘war chants’
The “war chant” presented at University of Illinois’ football games will no longer be played during sporting events, The (Champaign) News-Gazette reported. This comes after campus administrators voiced their dislike for the chants over the years. The chants are thought to stereotype Native Americans.

COLUMBIA, MO.
Stadium expansion approved
The University of Missouri received approval for the $98 million expansion project of Memorial Stadium. The school has already raised $40 million to fund the project and the rest will be paid through future ticket revenue as well as a contribution from the Campus Infrastructure Fund, according to the Columbia Missourian. Construction is being overseen by Populous and the project is expected to be ready for the 2019 football season.

FORT WORTH, TEXAS
AFI stays with bowl
Armed Forces Insurance agreed to a four-year extension with the Lockheed Martin Armed Forces Bowl. The agreement includes AFI sponsoring the Great American Patriot Award, the south end zone field goal net and the event’s pregame concert through 2020. Also, AFI will donate 500 tickets to armed forces members and their families.

LOUISVILLE, KY.
UL signs deal with Adidas
The University of Louisville extended its contract with Adidas until 2028. UL will receive $10 million in base compensation between 2018-21 and then $7 million per year from 2021-28, according to the (Louisville) Courier-Journal. The deal is worth $160 million and goes into effect July 1, 2018. It also includes $3 million in activation fees from 2018-21 and then $1 million from 2021-28.

MONTGOMERY, ALA.
Alabama State receives upgrades
Alabama State University signed a one-year partnership with Vivature, a sports technology firm. The university will use Vivature’s NExTT software to update its training rooms and give its athletic department new technology for better documentation and equipment. Alabama State is a Division I school with 18 teams and more than 400 student athletes.

Kevin Durant and Draymond Green are part of the Warriors’ new preseason promotion.
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OAKLAND

Warriors get bobbleheads
The Golden State Warriors are offering a bobblehead promotion for its preseason games. The Warriors will feature bobbleheads for forwards Draymond Green and Kevin Durant for the first 10,000 fans at their preseason home games. The reigning NBA champions kick off the preseason at Oracle Arena against the Denver Nuggets on Sept. 30.


OTTAWA

City wants Women’s Open
Golf Canada is supportive of bringing the LPGA CP Women’s Open back to Ottawa, The Ottawa Citizen reported. This year’s event wrapped up late last month at the Ottawa Hunt & Golf Club. The tournament will be held at Wascana Country Club in Regina in 2018.

PARK CITY, UTAH
USSA partners with liquor company
U.S. Ski & Snowboard signed a new spirits partner, High West Distillery, in a three-year deal. High West is based in Utah. Digital, print and broadcast campaigns are expected out of the partnership.

The three-day NFL draft in April created huge successes for the city and created tens of thousands of part-time jobs.
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PHILADELPHIA

Draft a success for city
The 2017 NFL draft attracted more than 250,000 people to Philadelphia and generated an economic impact of $94.9 million, according to the NFL Draft Event Impact Report. The event, which occurred at the Benjamin Franklin Parkway in April, generated $56.1 million in direct spending, created more than 30,000 part-time jobs and produced $7.9 million in state and local taxes. The city spent roughly $500,000 to host the three-day draft.

PITTSBURGH
Pitt seeks game-day improvements
The University of Pittsburgh seeks to give its football games more of a college atmosphere. The school announced a seven-year partnership with Tailgate Guys in July. New banners, branding, scoreboard, concessions and more are also a part of this year’s movement to assist with the enhancements. The team plays off campus at Heinz Field.

SACRAMENTO
Standing tickets at Kings games
The Sacramento Kings are selling standing-room-only season passes for the 2017-18 season. With the pass, the games come to $15 a game and season-pass holders will receive seats for two games during the season, The Sacramento Bee reported. The Kings are also looking to increase arena seating capacity at Golden 1 Center with premium-priced balcony boxes.

SAN DIEGO
Aztecs get premium tailgating
San Diego State Athletics partnered with Blockparty to enhance the game-day experience for home football games. Blockparty is a fan-focused hospitality company. The partnership will bring cabanas and high-end patio bars to Qualcomm Stadium.



      COAST TO COAST — BEYOND THE COASTS



DUNDEE, SCOTLAND

Team hopeful for new field
Scottish Premiership’s Dundee FC expects to be playing in its new stadium by the 2020-21 season, according to a BBC report. Dundee managing director John Nelms announced the plans for their new home along with a joint training and community facility.


PERTH, AUSTRALIA
Doubleheader for new stadium
The National Rugby League secured a doubleheader in Perth to open the 2018 season, the Sydney Morning Herald reported. These will be the first games at the new Perth Stadium, which is expected to open March 2018. Canterbury and South Sydney will each host a match on March 10.

The Kings, Canucks will kick off their series at Mercedes-Benz Arena.
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SHANGHAI

NHL has global eye
The NHL’s upcoming exhibition games in China are expected to be its largest effort to grow the sport internationally. The Los Angeles Kings and the Vancouver Canucks will first face off at Shanghai’s Mercedes-Benz Arena on Sept. 21 and then again on Sept. 23 at Beijing’s Wukesong Arena. The new effort is expected to cost the league tens of millions of dollars through grassroots programs and potentially even World Cup of Hockey events.

STAVELOT, BELGIUM
Collision at Grand Prix
Force India Formula One teammates Sergio Pérez and Esteban Ocon collided at the Belgian Grand Prix, making it unlikely the team would field the same lineup next year, the London Times reported. The pair were vocal about their feelings for one another, and the incident, on social media after the race.

For more international news, visit www.sportsbusinessdaily.com/global.



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