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Coast to Coast

LeBron's being encouraged to stay in Cleveland
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AKRON, OHIO 
'Stay Home,' LeBron

In anticipation of LeBron James entering next year’s free agency market, a sports memorabilia store in Akron — James’ hometown — is selling merchandise featuring the slogan “Stay Home.” The retailer is selling caps in the Cleveland Cavaliers’ wine or gold and T-shirts with James’ No. 23, as detailed by the Miami Herald.

ATLANTA 
Property values soaring

SunTrust Park and its mixed-used development, The Battery Atlanta, are boosting local finances in its first year. The Marietta Daily Journal reported that, before the team’s arrival in Cobb County, the property it owned around the new ballpark had a fair market value of $19.7 million. This year, the fair market value jumped to $168.1 million.


The SunTrust Park area is booming.
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Delta on board with Atlanta United
Delta Air Lines is now Atlanta United FC’s official airline partner through the 2020 season. Delta is also a partner of the Seattle Sounders and the English Premier League’s Chelsea FC. The airline carrier is based in Atlanta.

BOSTON 
Remy to return to Fenway in 2018
Longtime NESN broadcaster Jerry Remy returned to Fenway Park on Sept. 20 for the first time since June after undergoing surgery for lung cancer and received a standing ovation and gifts from the team. He will miss the remainder of the season, but he promised the crowd that he will be back for 2018’s opening day. This is the former Red Sox player’s 30th season with NESN.

Jerry Remy vows to be back for 2018 opening day at Fenway Park amid health issues.
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BC to sell alcohol
Boston College will begin selling alcohol inside its Alumni Stadium for football games this year, according to a Boston Globe report. BC’s new AD, Martin Jarmond, said, “One of my focuses when I took the job was to really engage with our fans in a way that we hadn’t before in hopes to improve the fan experience and the game-day experience.” The Eagles’ first home game is Sept. 9 versus Wake Forest.

BUFFALO 
Pegula joins apparel business
Buffalo Bills co-owners Terry and Kim Pegula acquired a majority ownership in AdPro Sports. AdPro Sports makes custom-branded merchandise for both sports teams and corporations. This marks Pegula Sports & Entertainment’s entry into the manufacturing arena.

CHARLOTTE 
Park gets Hornets treatment
The Charlotte Hornets and Lowe’s, based in Mooresville, N.C., teamed up to make over basketball courts at Charlotte’s Tuckaseegee Park. The courts received a paint job, with Hornets and Lowe’s branding, as well as new backboards, rims, benches, trash cans and fences. The effort was part of the Hornets Legacy Project.

CINCINNATI 
UC gets new scoreboard
The University of Cincinnati completed its installation of a new $5 million video board at Nippert Stadium just before football season kicks off. The new system includes a high-definition scoreboard, sound system and ribbon boards. The Bearcats’ first home game is Thursday against Austin Peay. FC Cincinnati of the USL also calls Nippert its home stadium.

COLORADO SPRINGS, COLO. 
NJCAA aligns with Adidas
The National Junior College Athletic Association is teaming up with Adidas for a three-year partnership, making the company the official apparel, footwear and accessory brand for the organization. Colorado Springs-based NJCAA, the governing body of two-year collegiate athletics, supports 25 sports and about 3,400 teams.

GRAND BLANC, MICH.
Ally Challenge in 2018

The PGA Tour Champions Tour and Ally Financial announced plans for a new tournament at Warwick Hills Golf & Country Club. The country club was home of the former PGA Tour Buick Open, which ended after 2009 because of a lack of sponsorship and woes from the struggling auto industry. The Ally Challenge will debut on the senior circuit in September 2018 and holds a three-year agreement through 2020.

MINNEAPOLIS-ST. PAUL
Ticket sales up for Timberwolves

Minnesota Timberwolves CEO Ethan Casson told the Star Tribune that the team has already surpassed its new ticket sales from last year, months before the team’s October home opener. Casson has been CEO since July 2016.

PHILADELPHIA
Army-Navy game in Philly

Philadelphia Mayor Jim Kenney, Navy AD Chet Gladchuk and Army AD Boo Corrigan revealed that the city would play host to the annual Army-Navy football game in December. The city will also be the site of the 2018-20 games as well as the 2022 edition. New Jersey’s MetLife Stadium will serve as host in 2021 to mark the 20-year anniversary of Sept. 11.

SANTA CLARA, CALIF.
City studies stadium curfew

The Santa Clara City Council is looking at getting rid of its 10 p.m. curfew at Levi’s Stadium for weeknight concerts, the San Jose Mercury News reported. The San Francisco 49ers, who manage the stadium, claimed promoters will not bring their acts if they have to end shows early. Past acts have included Beyoncé and U2, and Coldplay is scheduled to perform at the stadium Oct. 4.


      COAST TO COAST — BEYOND THE COASTS


BRISBANE, AUSTRALIA 
'Battle of Brisbane' is back

Manny Pacquiao will face Australian boxer Jeff Horn in a “Battle of Brisbane” rematch in November at Suncorp Stadium. This comes after uncertainty over whether Pacquiao had committed to the event, but Queensland Tourism Minister Kate Jones said, “I have been assured by the promoters … that Pacquiao is absolutely in.”
  

Man City partners with Mundipharma.
MANCHESTER CITY
MANCHESTER
Getting healthy with Man City

Manchester City signed a global healthcare partnership with Mundipharma. Mundipharma will help Manchester City provide aspiring soccer players with opportunities to develop their skills as part of the team’s youth programs.

MUNICH 

Bayern's state-of-the-art campus

Bayern Munich opened a new academy as the team continues improvements in its youth program. The campus, an $81 million project, holds eight soccer fields, a multipurpose sports hall, the youth academy and a clubhouse. The academy is near Bayern’s Allianz Arena.

SHANGHAI
Lagardère expands to China

Lagardère Sports is opening its new office in Shanghai in an effort to increase its operations in the city. The firm has a longstanding partnership with the Asian Football Confederation. Lagardère recently teamed up with Formula One to build the sport’s brand and profile in China.

SYDNEY

Rugby encourages youths to play

The NSW Rugby League is introducing 21 weight and age competitions across the city in the group’s efforts to keep children in the sport, reported by the Sydney Morning Herald. The NSWRL will offer these events over the next four months in hopes that young people won’t avoid the sport over fears of injury.

For more international news, visit www.sportsbusinessdaily.com/global.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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