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Fans finding their way around an unfamiliar ballpark or arena. Media companies looking for a more efficient way to create highlight clips. Viewers craving more information about how their favorite players perform in the clutch. Organizations that are serving all of these consumers and more are increasingly finding the answers in artificial intelligence. Here are 10 ways sports organizations are using artificial intelligence:

Reely's demo shows how its AI and computer vision technology edits highlights.
1Reely, a Santa Monica, Calif.-based startup and content platform that combines artificial intelligence and computer vision technology, is automatically clipping, editing and sharing highlights during Major League Lacrosse games. Reely algorithms function on broadcast feeds. The software understands the volume of the announcers separately from the crowd and recognizes basic information such as the data on the scoreboard, time and what period or quarter a game is in. Based on the field lines, Reely knows what type of surface it is examining as well.

The company received an investment from St. Louis-based sports business accelerator Stadia Ventures.

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2Technology company WaitTime provides fans at events at Bankers Life Fieldhouse in Indianapolis with real-time wait times to improve venue efficiencies at restrooms, concessions and parking entrances and exits. The data is also provided in real time to the team’s game-day vendors. Jordan Avakian Group, a Chicago-based consultant group co-founded by Jeffrey Michael Jordan, the eldest son of Michael Jordan, and corporate attorney Sevan Avakian, recently acquired equity in WaitTime.

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3A new sports betting trading fund to be launched this summer by London-based tech startup Stratagem will be based on the company’s algorithms that predict the outcomes of sporting events. Fans will be able to place game-related bets before and during games. The company was founded by former Goldman Sachs trader Charles McGarraugh.

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4MLBAM is expanding features within its Ballpark app, such as information around non-game events at MLB ballparks and a concierge-type function that is based in part on artificial intelligence.

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Arccos Caddie learns a player's habits.
5Arccos Caddie compares itself to Waze or Google Maps because its artificial intelligence-powered platform helps golfers get the ball from the tee to the hole in the quickest manner. The Stamford, Conn.-based virtual caddie, powered by the Microsoft Azure cloud platform, learns a player’s habits by placing a small device in the club’s grip and syncing it to a smartphone app.

External factors such as weather and course conditions, as well as a player’s past performance, are factored in to provide advice on what club to use.

Arccos Caddie has a partnership with golf brand and manufacturer Cobra.

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6In a partnership with MLBAM and The Associated Press, Durham, N.C.-based Automated Insights creates automated game stories for Minor League Baseball games. The expanded MiLB coverage is powered by Automated Insights’ Wordsmith platform and using MLBAM-supplied data. The stories appear on AP’s local coverage, as well as the MLBAM-supported MiLB.com and individual minor league club websites. Automated Insights is owned by Stats and its parent company, Vista Equity Partners.

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7Last season, the Washington Capitals launched Capsbot presented by Pepsi, an artificial intelligence Facebook Messenger service that tailors its response based on a variety of frequently asked questions.

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8The Sacramento Kings’ mobile app includes a chatbot function in which artificial intelligence allows fans to text questions to a computer in real time about their game-day experience.

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9Earlier this season, the Tampa Bay Lightning joined with Satisfi Labs to launch ThunderBot, a customer service artificial intelligence chatbot. The software will be fully integrated for the 2017-18 season at Amalie Arena and will help with fan questions about events taking place at the arena, including the areas of parking, concessions and ticketing.

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10The Los Angeles Clippers teamed with Los Angeles-based startup Second Spectrum to bring new data and analytics driven by artificial intelligence to traditional TV broadcasts. The software will debut during Clippers broadcasts next season. Clippers owner and former Microsoft CEO Steve Ballmer is an investor in the company.

— Compiled by David Broughton

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