SBJ/June 5-11, 2017/Marketing and Sponsorship

Intel to produce MLB games in virtual reality

Live MLB games in VR

June 6, Indians-Rockies
June 13, Royals-Giants
June 20, Tigers-Mariners
June 27, Cardinals-Diamondbacks
Major League Baseball and Intel have struck a three-year deal to produce live and on-demand games in virtual reality, with games to be available weekly in the Intel True VR app starting with Indians-Rockies on Tuesday.

The out-of-market coverage will include a selection of up to four camera angles per game, live stats and exclusive in-app commentary.

Financial terms were not disclosed. Intel is a league sponsor and has worked with MLB on projects such as producing 360-degree video replays for last year’s Home Run Derby and All-Star Game.

“The addition of live stats to the Intel True VR games is another example of how we’re giving fans more control to personalize their baseball experience,” said James Carwana, Intel Sports Group general manager.


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