SBJ/June 5-11, 2017/In Depth

Minding the data

SportsBusiness Journal contacted each MLB, NBA, NFL, NHL and MLS club and asked them to identify the person in charge of analyzing the team’s business-side data, and how long he/she had been in that position with the club. We also asked them to tell us where that person went to college and what degrees were obtained. We discovered that the overall demographic of this behind-the-scenes sector of our industry is diverse and still in its early stages of evolution.

 — Compiled by David Broughton and Brandon McClung

MLB

Arizona Diamondbacks
Kenny Farrell, vice president of marketing and business analytics

Boston Red Sox
Tim Zue, executive vice president and CFO

Chicago White Sox
Beth Grabowski, director of marketing and analytics

Cincinnati Reds
Chris Calo, senior business analyst

Cleveland Indians
Nicole Schmidt, vice president of brand, strategy and analytics

Detroit Tigers
Scot Pett, vice president of ticket and suite sales

Houston Astros
Michael Dillon, vice president of strategy and analytics

Miami Marlins
Christian Lowe, director of business analytics

Milwaukee Brewers
Mike Schwartz, senior director of strategy and analytics

Minnesota Twins
Brandon Johnson, senior director of business strategy and analytics

New York Mets
John Morris, executive director of business intelligence

New York Yankees
Marty Greenspun, senior vice president of strategic ventures

Oakland Athletics
Mark Bashuk, director of database services; Dash Davidson, strategic assistant to the president

Philadelphia Phillies
Josh Barbieri, director of business intelligence and analytics

San Diego Padres
Scott Robish, director of business strategy and analytics

San Francisco Giants
Jerry Drobny, vice president of strategic revenue services

Seattle Mariners
Frances Traisman, vice president of sales

Texas Rangers
Brennan DiChiara, manager of business analytics; Justin Foote, manager of CRM and analytics; Katie Morgan, assistant director of ticket operations

Toronto Blue Jays
Anuk Karunaratne, vice president of strategy and analytics

Washington Nationals
Mike Carney, executive director of strategy and analytics

Would not disclose: Baltimore Orioles

Did not respond to requests for information: Atlanta Braves, Chicago Cubs, Colorado Rockies, Kansas City Royals, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Pittsburgh Pirates, St. Louis Cardinals, Tampa Bay Rays

NFL


Baltimore Ravens
Michelle Andres, senior vice president of digital media and broadcasting

Chicago Bears
Corey Ruff, director of business analytics

Cleveland Browns
Joseph Moeller, manager of business analytics; Linwood Jones, senior application developer and data architect

Dallas Cowboys
Jason Koettel, director of business analytics

Denver Broncos
Esmarie Van Zuylen, marketing and research analyst

Detroit Lions
Ashton Mullinix, director of business strategy and analytics

Green Bay Packers
Gabrielle Dow, vice president of marketing and fan engagement; Craig Benzel, vice president of sales and business development

Houston Texans
Derek Beeman, senior director of ticket sales and market analytics

Jacksonville Jaguars
Arri Landsman-Roos, director of analytics

Los Angeles Rams
Ford Galvin, director of data management and business intelligence

Miami Dolphins
Max Napolitano, manager of business analytics

Minnesota Vikings
Rich Wang, director of analytics and engagement

New England Patriots
Jessica Gelman, CEO of Kraft Analytics Group*

New York Jets
Rosina Lanson, director of strategy

San Francisco 49ers
Moon Javaid, vice president of strategy and analytics

Seattle Seahawks
Jeff Dunn, vice president of business strategy and analytics

Would not disclose: Arizona Cardinals, New Orleans Saints

Did not respond to requests for information: Buffalo Bills, Carolina Panthers, Cincinnati Bengals, Indianapolis Colts, Kansas City Chiefs, Los Angeles Chargers, New York Giants, Philadelphia Eagles, Tennessee Titans, Oakland Raiders, Washington Redskins

Notes: The Atlanta Falcons have multiple analysts whose roles, and titles, span across several departments. The Pittsburgh Steelers do not have a unified position. The Tampa Bay Buccaneers are in the process of filling that position.

NBA

Atlanta Hawks
David Elgin, vice president of analytics

Boston Celtics
Matthew Griffin, vice president of strategic marketing and business operations

Brooklyn Nets
Randy Lewis, vice president of business strategy and analytics**

Charlotte Hornets
Chris Zeppenfeld, vice president of business intelligence

Chicago Bulls
Matt Kobe, director of business strategy and analytics

Cleveland Cavaliers
Kevin O’Toole, vice president of business intelligence

Denver Nuggets
Jeremy Short, vice president of business intelligence^^

Detroit Pistons
Chris Pittenturf, vice president data and analytics

Milwaukee Bucks
Mike Leopando, director of business analytics

New York Knicks
Jordan Solomon, executive vice president***

Oklahoma City Thunder
Karlis Kezbers, director of business intelligence and ticket strategy

Orlando Magic
Anthony Perez, executive vice president of strategy

Sacramento Kings
Colin Twomey, vice president, product development and analytics

San Antonio Spurs
Jordan Kolosey, director of corporate analytics and insights

Utah Jazz
Don Stirling, chief revenue officer

Washington Wizards
Adam Heintz, vice president of business intelligence^

Would not disclose: Dallas Mavericks, Miami Heat, New Orleans Pelicans

Did not respond to requests for information: Houston Rockets, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Minnesota Timberwolves, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, Toronto Raptors
Notes: The Golden State Warriors have multiple analysts whose roles, and titles, span across several departments. The Los Angeles Lakers’ director of business analytics and strategy position became vacant at the end of the season and the club was seeking to fill it as of press time.

NHL

Arizona Coyotes
Ben Wang, director of business analytics

Carolina Hurricanes
Sara Daniel, vice president of ticket sales and service

Colorado Avalanche
Jeremy Short, vice president of business intelligence^^

Columbus Blue Jackets
Jeff Eldersveld, director of digital marketing and analytics

Dallas Stars
Mac Amin, director of ticket operations

Detroit Red Wings
Dwight Eppinger, director of digital marketing and analytics

Los Angeles Kings
Aaron LeValley, vice president of digital strategy and analytics

Minnesota Wild
Mitch Helgerson, vice president of sales and marketing intelligence

New York Islanders
Randy Lewis, vice president of business strategy and analytics**

New York Rangers
Jordan Solomon, executive vice president***

Nashville Predators
JT Louviere, director of business strategy

San Jose Sharks
Neda Tabatabaie, vice president of business intelligence

Tampa Bay Lightning
Chris Kamke, vice president of strategy and analytics

Vancouver Canucks
Kevin Kinghorn, senior director digital and marketing

Washington Capitals
Adam Heintz, vice president of business intelligence^

Did not respond to requests for information: Anaheim Ducks, Boston Bruins, Buffalo Sabres, Calgary Flames, Chicago Blackhawks, Edmonton Oilers, Florida Panthers, Montreal Canadiens, New Jersey Devils, Ottawa Senators, Philadelphia Flyers, Pittsburgh Penguins, St. Louis Blues, Toronto Maple Leafs, Vegas Golden Knights, Winnipeg Jets

MLS

Atlanta United FC
Kevin Schohl, director of business analytics

Chicago Fire
Mike Ernst, senior vice president of ticket sales, service, operations and marketing

Colorado Rapids
Jeremy Short, vice president of business intelligence^^

Columbus Crew SC
Harris Kaserman, CRM and analytics coordinator

FC Dallas
Jimmy Smith, COO and CFO

Montreal Impact
Antoine Chevalier, ticket operations and CRM manager

New England Revolution
Jessica Gelman, CEO of Kraft Analytics Group*

Philadelphia Union
Kyle Mathiot, senior director of business analytics

San Jose Earthquakes
Richard Fedesco, vice president of business operations and analytics

Vancouver Whitecaps FC
Christopher Bromley, manager of business intelligence

Did not respond to requests for information: D.C. United, Houston Dynamo, Los Angeles Galaxy, Minnesota United, New York City FC, New York Red Bulls, Orlando City SC, Portland Timbers, Real Salt Lake, Seattle Sounders FC, Sporting Kansas City, Toronto FC

* A technology and services company that is focused on data management, advanced analytics, and strategic marketing in the sports and entertainment industry. It is part of the Kraft Group, which owns the Patriots, Revolution and Gillette Stadium.

** Brooklyn Sports and Entertainment owns the Nets and Barclays Center, and operates the business analytics for the Islanders.

*** MSG owns the Knicks, Rangers and Madison Square Garden.

^ Monumental Sports and Entertainment owns the Wizards, Capitals and Verizon Center.

^^ Kroenke Sports and Entertainment owns the Rapids, Nuggets, Avalanche and Pepsi Center.

Source: The teams


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