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Sports Business Awards

Best in Sports Social Media


Chicago Bulls


STYLE POINTS:


Buoyed by their NBA Team Digital Content of the Year award-winning LoopaBulls series, the Bulls had a robust following on multiple platforms in the U.S. and overseas. The team also monetized its audience by selling its compelling and engaging content series to partners.



Dallas Cowboys


STYLE POINTS:


When the Mannequin Challenge became the latest craze last year, the Dallas Cowboys were all in on social media, posting their efforts from the team plane. That one post drew 10 million views on social media, and was one element of a wider content push on social media.


Photo by: MLS


Major League Soccer


STYLE POINTS:


MLS leveraged its millennial, tech-savvy fan base with several approaches across social media, including the use of Instagram Stories, doing a press conference at Twitter’s headquarters, and creating a digital headquarters in San Jose around its All-Star Game.



NBC Sports Group


STYLE 
POINTS:


NBC Sports experienced tremendous growth across its major social media platforms and executed unique partnerships with Buzzfeed and Snapchat around the U.S. Olympic team trials and the Rio Games. Johnny Weir’s tweet-powered brooch was the talk of the Kentucky Derby.



WWE


STYLE POINTS:


Embracing new technology and platforms, especially livestreaming, WWE had the No. 1 sports channel on YouTube and was a pioneer in the use of Snapchat Live Story and Instagram Live Story production, giving followers a candid, vibrant look behind the scenes of its biggest events.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPNā€™s Jay Bilas, BTNā€™s Meghan McKeown, and a deep dive into AppleTV+ā€™s The Dynasty

On this weekā€™s Sports Media Podcast from the New York Post and Sports Business Journal, ESPNā€™s Jay Bilas talks all things NCAA. Big Ten Networkā€™s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globeā€™s Chad Finn chats all things Bean Town. And SBJā€™s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJā€™s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazineā€™s awards.

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