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SBJ/April 3-9, 2017/Media
Four more years for ‘Hard Knocks’
Published April 3, 2017, Page 10
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A formal announcement is expected to come this week.
The series, which is co-produced by NFL Films and HBO and usually narrated by Liev Schreiber, proved to be so popular that other leagues used the format for their own shows. MLB produced “The Franchise” for Showtime, and the NHL found success with the “24/7” and the “Road to the Winter Classic” reality series.
‘Hard Knocks’ through the years
|2007||Kansas City Chiefs|
|2010||New York Jets|
|2016||Los Angeles Rams|
The 12th edition of “Hard Knocks” is set to debut Aug. 8 with a yet-to-be-named team.
The series has been a critical success, winning 14 Sports Emmy awards. But it’s also been the focus of some controversy. Many teams have decided against being part of the series, worried about potential distractions as they prepare for the season. The Dallas Cowboys and Cincinnati Bengals have appeared twice.
Four years ago, NFL Commissioner Roger Goodell said he wanted a more formal rotation of teams to be involved with the series and guaranteed that at least one team would take part each year. At the time, the league decided that teams could opt out only if they had a first-year head coach or had done “Hard Knocks” within the previous 10 years.