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In-Depth

Golf advertising, demo highlights

Tracking golf advertisers

Since the 2016-17 PGA Tour schedule began last October, 596 brands have combined to spend an estimated $178.85 million to advertise during PGA Tour telecasts through March 26, an increase of 3 percent compared with the same time period last season, according to SportsBusiness Journal’s analysis of iSpot.tv data. Those brands accounted for 1,714 unique ads, with total airings reaching 36,546.

By Brand

Brand Unique spots (total no. of airings) Estimated TV spend
Titleist 22 (514) $5,580,593
FedEx* 5 (665) $5,375,433
Microsoft Cloud* 4 (235) $5,121,890
Mercedes-Benz 22 (755) $5,091,435
Callaway 9 (546) $4,787,741
TaylorMade 14 (489) $3,796,572
GolfNow.com 9 (1,220) $3,288,670
Geico 34 (302) $3,254,360
Farmers Insurance 6 (280) $3,140,902
Dell EMC 5 (180) $2,892,251

* Official PGA Tour partner
Note: Excludes spending by the PGA Tour

By spot

Brand: Ad title Total no. of airings (prime-time airings) Estimated TV spend
Callaway GBB Epic Drivers: “Jailbreak Technology” 190 (32) $2,995,273
Microsoft Cloud*: “Turning Insects Into Field Biologists” 84 (9) $2,230,215
GX-7 X-Metal: “Consistency” 258 (101) $2,217,263
FedEx*: “Passive Aggressive” 172 (25) $2,131,873
Konica Minolta*: “Nobody Cares” 30 (0) $2,006,883
Farmers Insurance: “Chauffeur Terrier” featuring Rickie Fowler 114 (22) $1,926,315
Microsoft Cloud*: “Changing the Future of Golf” featuring Bryson DeChambeau 56 (6) $1,720,851
Aflac*: “Ski Patrol” 44 (3) $1,644,062
Mexico Tourism Board: “Riviera Maya: Live it to Believe it” 135 (26) $1,599,783
FedEx*: “Goofy Glasses” 155 (20) $1,523,991

* Official PGA Tour partner
Note: Excludes spending by the PGA Tour
Source: iSpot.tv

Fan demos: How golf stacks up

2016 median household income by sport

Note: The data listed represents regular-season demographics only.
Source: Magna analysis of Nielsen Sports and US Census data

2016 median ages by sport

Note: The data listed represents regular-season demographics only.
Source: Magna analysis of Nielsen Sports data

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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