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In-Depth

Innovative activations

Sponsors and brands get creative to connect on experiential, digital and social level

The key to a successful sports sponsorship hinges on how a deal is activated. And keeping an activation interactive and engaging is a moving target for brands and properties alike. Inside, we highlight eight innovative activations — from home run targets to first pitch memories, from players aiming basketballs through a sunroof to fans voting on esports all-stars — where the interests and goals of sponsors and properties aligned to deliver memorable, entertaining and inspiring experiences for fans and players alike.

Monster’s tantalizing home run reward

Starwood delivers for baseball fans

Raptors, Ford add digital content to deal

Bud Light contest creates esports all-stars

NHL deal pays off for U-Vend

Sunoco takes sound of track to fans

Delta, Sounders unite ‘Fabric’ of community

Nissan uses Rio rebrand for vehicle debut

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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