Menu
Media

Mom, fan launches coaching video startup

A mother of two who is an avid sports fan, but admittedly never roamed the sideline, is behind a tech startup that will aggregate coaching video and instruction.

She’s calling it Coaches Tribune and its website, coachestribune.com, will launch this week with instructional video for novice coaches, parents and anyone else who wants to learn how to run a practice.

The site is the idea of Michele Kiernan, an Ohio mother and commercial real estate developer whose husband grew frustrated with a youth basketball team he coached that couldn’t break a press. When Kiernan’s husband, Ed, a partner and chief marketer at Engine Shop, went online looking for instructional videos on how to break a press, he was surprised that there wasn’t a one-stop shop for coaching tips.

As Michele and her husband scoured the internet for coaching videos, it occurred to her that one site capable of aggregating all things coaching might be of value.

“You have a lot of youth coaches who are volunteers and they might not know that much about how to run a practice or give instruction,” Michele Kiernan said. “We really saw it as an underserved market.”

Michele Kiernan then reached out to a longtime family friend, John Kueber, whose Sirocco Media has helped launch several tech startups. Kueber’s agency helped create a business model and framework for Coaches Tribune.

Michele will be CEO and majority owner of the company, while also maintaining her real estate job. Husband Ed will help by providing introductions for sponsorship sales, which will be the sole source of revenue. Charlotte-based communications executive Jon Show will oversee content creation and aggregation from several different providers.

Coaches Tribune, which will start with sections for baseball, basketball, football and soccer, hopes to evolve into a social-centric site where coaches trade tips and stories, the kind of information that even in the digital age is mostly conveyed by word of mouth. There will be space on the site dedicated to other sports as well, including esports, as well as nutrition, health and safety, and training tips.

“We hope it will become the single greatest online resource for coaching youth sports,” Michele Kiernan said.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2017/01/09/Media/Coaches-Tribune.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2017/01/09/Media/Coaches-Tribune.aspx

CLOSE