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Franchises

Market comparison: How they stack up

Key median metrics from the 42 U.S. markets
that are home to major pro teams

SUPER MARKETS*
No. of markets: 3
■ Who they are: New York, Los Angeles**, Chicago
■ Metro population: 13.34 million
■ TV households: 5.49 million
■ Fortune 1000 HQs: 62
■ Metro GDP: $930.8 billion
■ Top occupational sectors: Arts, design, entertainment, sports and media; legal; management

FIVE TEAMS
■ No. of markets: 6
■ Who they are: Dallas, Washington, Philadelphia, Boston, San Francisco/Oakland, Denver
■ Metro population: 5.42 million
■ TV households: 2.46 million
■ Fortune 1000 HQs: 30
■ Metro GDP: $421.4 billion
■ Top occupational sectors: Legal; computer and mathematical; life, physical and social sciences; and business and financial operations all over-index by 35 percent or more.

FOUR TEAMS
■ No. of markets: 5
■ Who they are: Houston, Miami, Phoenix, Detroit, Minneapolis
■ Metro population: 4.57 million
■ TV households: 1.83 million
■ Fortune 1000 HQs: 17
■ Metro GDP: $248.8 billion
■ Top occupational sectors: Architecture and engineering; computer and mathematical; business and financial operations

THREE TEAMS
■ No. of markets: 6
■ Who they are: Atlanta, Seattle, Tampa/St. Petersburg, Pittsburgh, Kansas City, Cleveland

■ Metro population: 2.66 million
■ TV households:
1.63 million
■ Fortune 1000 HQs: 14
■ Metro GDP: $136.3 billion
■ Top occupational sectors: Computer and mathematical; business and financial operations; legal

TWO TEAMS
■ No. of markets: 15
■ Who they are: San Diego, St. Louis, Baltimore, Charlotte, Portland, Orlando, Cincinnati, Columbus, Indianapolis, San Jose, Milwaukee, Nashville, New Orleans, Salt Lake City, Buffalo
■ Metro population: 2.02 million
■ TV households: 1.06 million^
■ Fortune 1000 HQs: 9
■ Metro GDP: $127.1 billion
■ Top occupational sectors: Computer and mathematical; architecture and engineering; computer and mathematical

ONE TEAM
■ No. of markets: 7
■ Who they are: San Antonio, Sacramento, Jacksonville, Oklahoma City, Memphis, Raleigh, Green Bay
■ Metro population: 1.36 million
■ TV households: 701,000
■ Fortune 1000 HQs: 4
■ Metro GDP: $72 billion
■ Top occupational sectors: Balanced, with business and financial operations and transportation and material moving each over-indexing by slightly more than 10 percent.


* Six to 11 teams
** Does not include Riverside, which is its own MSA of 4.48 million
^ Does not include San Jose, which is part of the San Francisco/Oakland television market.
 
                                        Compiled by Bill King

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