SBJ/Dec. 12-18, 2016/Coast to Coast
Coast to Coast
Published December 12, 2016, Page 38
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IronPigs going big with board
The Lehigh Valley IronPigs, the Class AAA affiliate of the Philadelphia Phillies, are getting what they say will be the largest main high-definition video board in Minor League Baseball. The installation of the 43-by-73-foot Daktronics video board is part of a series of display upgrades at Coca-Cola Park.
Braves provide for longtime usher
The Atlanta Braves partnered with Uber to provide longtime usher Walter Banks with transportation to and from SunTrust Park so he can continue greeting fans. Banks started as an usher at Atlanta-Fulton County Stadium in 1965. Known for his numerical trivia and friendly disposition, Banks has become a living legend for fans attending games.
|Dragons turf manager Britt Barry got the most votes for his work at Fifth Third Field.
STMA honors top design
The Sports Turf Managers Association named the winner of their fourth annual Mowing Patterns Contest. Britt Barry was selected via a Facebook voting contest for his intricate design at Fifth Third Field, home to the Dayton Dragons, Class A affiliate of the Cincinnati Reds. His design will have a custom poster featured at the 2017 STMA Conference & Exhibition (Jan. 24-27) in Orlando.
Arena taps Breckenridge at ground level
Pepsi Center’s ground level restaurant and bar will open as the Breckenridge Brewery Mountain House. With a Denver presence that dates to 1992, Breckenridge Brewery has had a relationship with the Denver Nuggets, the Colorado Avalanche and Kroenke Sports & Entertainment for many years.
Clippers to hold training camp
The Los Angeles Clippers will hold their 2017 training camp at the University of Hawaii at Manoa, where the team will play two preseason games, according to a Honolulu Star-Advertiser report. The Toronto Raptors are expected to be the opponent for the exhibitions at Stan Sheriff Center.
Table tennis finale set for The Foundry
The Final Table Celebration at the U.S. Open table tennis championships will be played at The Foundry at SLS Las Vegas Hotel and Casino on Friday. The event will feature the men’s and women’s singles championship matches. The U.S. Open is the largest table tennis tournament in North America featuring more than 800 players from more than 40 countries.
Dodgers debut offseason museum
The Los Angeles Dodgers opened a pop-up museum at Dodger Stadium located in the left-field reserve level team store. The offseason exhibit features pieces from the hall of fame in Cooperstown, N.Y., Gary Cypres’ world-renowned sports memorabilia collection, items on loan from former Dodgers players and pieces from the team’s archives.
O’Neal jersey heads to the rafters
The Miami Heat will retire Shaquille O’Neal’s No. 32 jersey in a halftime ceremony Dec. 22 at AmericanAirlines Arena. The ceremony will include a video presentation and the raising of the banner to the rafters. O’Neal and Heat President Pat Riley are scheduled to address the fans. O’Neal will become the third Heat player to have his jersey retired, joining Alonzo Mourning and Tim Hardaway.
Teams sign five founding partners
The Minnesota Timberwolves and Lynx have a newly formed group of founding partners: U.S. Bank, Federated Insurance, Jack Link’s, TCL and Treasure Island Resort & Casino. Along with naming-rights partners Target and Mayo Clinic, these companies have made long-term commitments and significant investments in the teams.
Wolves, Lynx start fellowship program
The Minnesota Timberwolves and Lynx are accepting applications for their newly developed fellowship program, available exclusively to female college graduates. Fellows will participate in eight, six-week business unit rotations. Candidates will need to submit a résumé, video essay and two letters of recommendation by Jan. 13 to be considered.
Devils sign, renew sponsors
The New Jersey Devils and Prudential Center signed Investors Bank as the official bank of the team and arena, as well as a presenting partner of Devils hockey. The partnership between these two New Jersey companies was driven by the Devils and Prudential Center’s One Jersey movement. Additionally, the Devils and Prudential Center reached a multiyear renewal with longtime partner JAG Physical Therapy. JAG has been an official partner of the Devils and the arena since 2010.
Phillies extend with radio partner
The Philadelphia Phillies extended their broadcast partnership with SportsRadio 94WIP in a multiyear deal. Terms were not disclosed. WIP’s parent company, CBS Radio, previously negotiated one-year extensions for the 2015 and 2016 seasons.
Blazers sign tequila partner
The Portland Trail Blazers reached a multiyear agreement with Azuñia Tequila. Azuñia will have significant visibility and consumer engagement at home games and through the team’s traditional and digital marketing channels. Azuñia also becomes an official Trail Blazers sponsor in the wine and spirits product category.
|Game-used and autographed memorabilia were part of a raffle and silent auction.
Caps casino night raises $285K
More than 400 fans helped Monumental Sports & Entertainment Foundation and the Washington Capitals raise nearly $285,000 for charity at the sixth Capitals Casino Night presented by Leonsis Foundation on Nov. 29 at the Sheraton Pentagon City Hotel in Arlington, Va. Casino Night featured the entire team along with coaches and alumni participating in casino games with fans.
COAST TO COAST — BEYOND THE COASTS
PSG launches youth academy
Paris Saint-Germain teamed up with Bali United to launch an academy in Bali, with the local club operating the institution and tire maker Multistrada Arah Sarana as main sponsor, according to a Jakarta Globe report. The academy is open to players age 6-19 and offers training in line with the PSG curriculum.
F1 returning after 10 years
After a 10-year absence, Formula One will make its return to France in 2018, according to a Le Parisien report. The race will be held at the Castellet dans le Var circuit, site of the French Grand Prix in the 1970s and ’80s, and not the Magny-Cours dans la Nièvre, host of the last French GP in 2008.
World Cup stadium has builders
A Chinese state-owned construction company will build the Qatar 2022 World Cup final stadium in a joint venture, according to an AFP report. China Railway Construction Corp. and Qatari contractor HBK Contracting Co. won the bidding process to build the stadium at Lusail City, 12 miles north of Doha.
Series keeps time with Tag Heuer
Tag Heuer was named the official timekeeper and official watch of the World Rugby Sevens Series ’16-17, according to an Around the Rings report. Launched on the first day of the Dubai Sevens, Tag Heuer countdown clocks can be seen at each match, halftime and full time. On big screens in the stadium, Tag Heuer also will count down to kickoff.
Man City, Tecno start partnership
Manchester City and Tecno Mobile launched a new global multiyear partnership. As the official tablet and handset partner of the team, Tecno will work with the club to grow their marketing and advertising campaigns, including Africa where Tecno is already recognized as the market’s leading mobile phone brand.
For more international news, visit www.sportsbusinessdaily.com/global.