Menu
Colleges

IMG College adds Cornell to its roster of Ivy League clients

IMG College has picked up the rights to sell sponsorships for Ivy League member Cornell University.

The consulting arrangement will enable IMG’s regional and national sellers to have access to Cornell’s sponsorship inventory. IMG will not embed sales executives at the school like it does with most of its multimedia rights deals.

IMG has a similar agreement with Yale, in which IMG provides consulting services and sponsorship sales for the school to augment its local sales. In addition to sponsorship sales at Cornell and Yale, IMG has full-fledged multimedia rights at Harvard and Princeton in the Ivy League to go with more than 80 school properties nationally.

Cornell Athletic Director Andy Noel said the school hopes IMG will expose the Big Red’s brand on a national scale in ways its one-person, in-house sales effort could not. Cornell’s athletic sponsorships have been sold by Jeff Hall, a 16-year veteran at the school who carries the title of senior associate AD in charge of sports marketing. Hall will continue in that role, focusing largely on local sales. IMG’s focus will be more regional and national.

“We’ve got a good local base of sponsors,” Hall said of the Ithaca, N.Y., school.

Cornell “talked to a number of agencies over the years,” Hall said, before deciding to partner with IMG.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2016/10/24/Colleges/Cornell-IMG-College.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2016/10/24/Colleges/Cornell-IMG-College.aspx

CLOSE