NFL teams and individual players provided EA Sports’ “Madden 17” with nearly $900,000 of social media value via posts to Facebook, Instagram and Twitter during the past month (July 30-Aug. 29), according to data from social media measurement firm MVPindex.
NFL teams combined to generate $634,672 in engagement value for the video game across 123 posts. Clubs promoted
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| The Denver Broncos’ Von Miller promoted his commercial for “Madden 17.” |
the game through posts about their scores and the rank of their players, and by promoting retweets to win contests for special Xbox consoles.
NFL players made social media posts about “Madden 17” 157 times during that time, generating a total of $243,587 in earned value for the video game. The Denver Broncos’ Von Miller promoted his commercial for the game, a parody of Justin Bieber’s “Sorry” called “Start Me,” and earned $64,657 in social marketing value for “Madden 17.”
The game’s cover player, New England Patriots tight end Rob Gronkowski, ranked eighth among all players, with $6,500 in value for the brand.
