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In-Depth

Charting revenue in college football

Top athletic department revenue
for football and overall*

Rank School Football Total
1 Texas $121,382,436 $179,555,311
2 Alabama $97,023,963 $150,620,199
3 Tennessee $94,377,857 $121,837,383
4 Michigan $88,251,525 $132,336,025
5 Auburn $86,742,256 $126,647,970
6 Georgia $86,719,115 $116,151,279
7 LSU $86,312,831 $138,914,636
8 Notre Dame $86,125,989 $121,260,381
9 Ohio State $83,547,428 $170,903,135
10 Oklahoma $78,737,409 $135,660,070
11 Florida $74,720,732 $130,772,416
12 Penn State $71,305,219 $127,930,142
13 Florida State $70,321,194 $121,319,469
14 Washington $66,941,640 $103,540,117
15 Arkansas $66,179,978 $116,166,428
16 Texas A&M $62,199,166 $110,004,867
17 Oregon $60,956,894 $85,823,502
18 Nebraska $60,621,628 $103,763,277
19 South Carolina $59,768,622 $113,172,545
20 Michigan State $59,227,831 $93,878,291
21 Mississippi $53,399,653 $81,024,639
22 Iowa $52,354,781 $107,404,210
23 Virginia Tech $50,387,116 $81,298,133
24 Arizona State $49,016,140 $83,706,393
25 USC $45,886,944 $105,919,366

* 2014-15 academic year
SportsBusiness Journal analysis of U.S. Department of Education reports

College football regular-season TV ad spend, in millions

  2015 2014 2013
Pregame $17,533 $20,078 $14,412
Game $1,349,166 $1,214,422 $1,139,151
Postgame $10,152 $7,207 $8,744
Total $1,376,850 $1,241,707 $1,162,307

Source: Kantar Media

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