July 25 - 31, 2016 Vol. 19 — No. 15

Top Stories

  • McDonald’s about the kids in Rio

    McDonald’s believes it’s found a better way to execute its hallmark Olympic kids program: Make them stars in the opening ceremony and build a global activation around their adventures.

  • ‘Soft’ helmet to debut in NFL this fall

    A new “soft” football helmet funded in part by the NFL has received a key certification and is in line to be worn on the field for games this season.

  • The education of Peter Carlisle

    The Maine native describes how he went from being a disruptive “pain in the ass” student to a creative marketer of Olympic athletes.

  • Don’t laugh: Mascot Hall of Fame looks like a go

    The latest sign that mascots are more than just silly business? A planned Mascot Hall of Fame in Whiting, Ind., has signed its first corporate sponsor and has funding to break ground this fall.

  • Designing a future

    The University of Oregon has drafted a first-of-its-kind master’s program that offers a degree in sports product management and teaches students how to take products from concept to consumer.

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