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Events and Attractions

Salary cap emphasis added to program

Summer League founders Warren LeGarie and Albert Hall have recast the front-office training program they debuted at Summer League last year, giving it a new name and adding an emphasis on salary cap matters.

Launched last year as the Front Office Combine, the program this year will be known as the Sports Business Classroom. The rebranded program will run July 8-13 and will again look to attract entry level front-office candidates, like last year. But it’s added salary cap content this year to go along with discussion of social media, public relations and basketball analytics, among other subjects. Additionally, while salary cap talk will be part of the program’s general session, a separate, two-day “deep dive” salary cap track has been created.

That salary cap track will be led by Larry Coon, a contributor to ESPN and Basketball Insiders and who’s considered to be well-versed in the salary cap.

Organizers expect to have between 40 and 50 people enrolled in the program. Cost to attend is $2,500, a sum that includes hotel accommodations.

“If you want an opportunity to work in the league, you need to create value and you need knowledge,” Coon said. “It applies to not just those who want to break into the league, but for the lower-level front-office employees who want to move up.”

The NBA salary cap is expected to rise dramatically over the next few years as the league’s new TV deal and its new outfitter deal with Nike (replacing Adidas) take effect. How the league and the players split the additional revenue is one of the points driving talk of an opt-out provision being exercised in the current collective-bargaining agreement.

“Clearly with the potential for each side to opt out of the CBA this year, there is a renewed focus,” LeGarie said of the salary cap emphasis. “For most people, there isn’t as much attention paid to the salary cap as there should. Understanding the salary cap gives you an advantage.”

— John Lombardo

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