Menu
Marketing and Sponsorship

Jones back at Under Armour after stint with CAA Sports

Walker Jones has left CAA Sports, where he worked on the agency’s coaching business, to return to Under Armour.
Jones spent six years with the shoe and apparel company from 2008 to 2014, but left to join Jimmy Sexton’s team of agents at CAA Sports in Memphis.

JONES
Over the past two years, Jones has worked with Adam Gase, the Miami Dolphins’ new coach; Mike Norvell, who was recently hired as head football coach at the University of Memphis; and D.J. Durkin, Maryland’s new football coach.

Jones said he went back to Under Armour within the last two weeks to work on global marketing across college sports, football, baseball, golf and lacrosse. He is relocating back to Baltimore, where Under Armour is based.

“It was a nice run at CAA with a lot of good wins,” Jones said. “It was just a good opportunity to return to a place where I have a lot of good memories.”

The former University of Mississippi football player played an influential role in building Under Armour’s college business during his first stint with the company, growing the portfolio of schools to 13 by the time he left, including Notre Dame, Auburn, South Carolina and Maryland.

Jones returns as senior director for global sports marketing and business development. He’ll report to Ryan Kuehl, vice president of global sports marketing. Jones will work with Nick Carparelli, also a senior director, on the college business, along with Suzanne Williams, director of college sports.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2016/04/25/Marketing-and-Sponsorship/Walker-Jones.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2016/04/25/Marketing-and-Sponsorship/Walker-Jones.aspx

CLOSE