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Research: Movies

Bad timing? Movies released on Super Bowl weekend

"Super Bowl weekend is not usually a good time to premiere a movie. Here’s a list of the 10 most successful movies that were released on Super Bowl weekend.

Rank Movie title (year) Studio Opening weekend % of eventual total box office
1 Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour (2008) Buena Vista $31,117,834 47.7%
2 Dear John (2010) Screen Gems $30,468,614 38.1%
3 Taken (2009) Fox $24,717,037 17.0%
4 Chronicle (2012) Fox $22,004,098 34.1%
5 When a Stranger Calls (2006) Screen Gems $21,607,203 45.1%
6 The Woman in Black (2012) CBS $20,874,072 38.4%
7 Warm Bodies (2013) Lionsgate/Sony $20,353,967 30.7%
8 Boogeyman (2005) Screen Gems $19,020,655 40.7%
9 You Got Served (2004) Screen Gems $16,123,105 39.9%
10 She’s All That (1999) Miramax $16,065,430 25.4%

Source: SportsBusiness Journal analysis of BoxOfficeMojo.com data

However …

A number of films with A-List stars will be bucking the trend this year, daring to go up against Super Bowl 50 with releases during the weekend:

Movie title Movie cast & synopsis
Dad’s Army Starring: Bill Nighy, Catherine Zeta-Jones and Michael Gambon. The Walmington-on-Sea Home Guard platoon deals with a visiting female journalist and a German spy as World War II draws to its conclusion.
Hail, Caesar! Starring: George Clooney, Scarlett Johansson, Channing Tatum, Ralph Fiennes. A Hollywood fixer in the 1950s works to keep the studio’s stars in line. Directed by Ethan Coen and Joel Coen.
Misconduct Starring: Al Pacino, Anthony Hopkins, Malin Akerman, Julia Stiles and Alice Eve. When an ambitious young lawyer takes on a big case against a powerful and ruthless executive of a large pharmaceutical company, he soon finds himself involved in a case of blackmail and corruption.
Pride and Prejudice and Zombies Jane Austen’s classic tale of the tangled relationships between lovers from different social classes in 19th century England faces an army of zombies.
Regression Starring: Emma Watson and Ethan Hawke. A father is accused of a crime he has no memory of committing.
The Choice Based on the Nicholas Sparks teen romance novel.

Source: IMDB.com

Big spending studios

Movie makers have contributed $356 million in advertising revenue to the games since 1995.

Movie studio Advertising revenue
Universal Pictures $92.8M
Paramount Pictures $64.5M
Walt Disney Pictures $54.5M
Buena Vista Pictures $36.2M
Warner Bros. $33.7M
Sony Pictures $29.9M
20th Century Fox $17.1M
New Line Cinema $12.5M
MGM Studios $7.0M
Columbia Pictures $3.6M
Relativity Media $3.5M
Lionsgate $1.2M

Source: SportsBusiness Journal analysis of Kantar Media data

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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