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Coast to Coast

Coast to Coast

ATLANTA
Falcons PSLs raise $77 million

The Atlanta Falcons generated $77 million in revenue this spring from personal seat license sales tied to club seats for their new stadium opening in 2017. Legends started the sales process for relocating Georgia Dome club-seat holders in mid-February at the Falcons’ preview center, and the campaign concluded in late May.

Braves sign Delaware North
The Atlanta Braves named Delaware North Sportservice their food service provider for SunTrust Park. The partnership will start in 2016 at Turner Field and continue as the Braves open the 2017season at SunTrust Park.

Hawks retain retro logo, add new one
The Atlanta Hawks’ classic team mark used from 1972-95 and brought back for the 2014-15 NBA season is the team’s primary logo once more. The Hawks last week also unveiled a new secondary logo that pays tribute to the history of the city of Atlanta. The team will unveil a full brand identity, including newuniforms, prior to the June 25 NBA draft.

Lacrosse team moving from Minnesota
The Minnesota Swarm is relocating to metro Atlanta for the 2016 NLL season and will be renamed the Georgia Swarm. The franchise has agreed in principle to play its home games at The Arena at Gwinnett Center in Duluth, Ga.

BOSTON

Newest Fenway Frank sought
Kayem, the official frank and sausage of the Boston Red Sox, is calling on fans for a third year to create the next Fenway Frank. Fans can enter the contest of creating a signature frank by visiting kayem.com/next-fenway-frank. The winner will receive $1,000, a year’s supply of Kayem franks, four tickets to the Red Sox’s July 27 game, and a $100 gift card to The Ninety Nine Restaurant & Pub.

DOVER, DEL.
Hisense titles Xfinity race

China-based consumer electronics company Hisense will sponsor the NASCAR Xfinity Series race at Dover International Speedway on Oct. 3. Hisense also will run a paint scheme with driver Denny Hamlin during the race, now named the Hisense 200. Hisense is represented by Just Marketing Inc.

Track plans more seat removals
On top of the elimination of more than 17,000 seats in Turns 2 and 3 at Dover International Speedway, another 10,000 seats will be gone from Turn 3 by spring, according to a (Wilmington) News Journal report. When the project is completed, the track’s capacity will be approximately 85,000.

HAMILTON, ONTARIO
All-sports station arriving in the fall

TSN this fall will launch TSN Radio 1150 in Hamilton, marking the first time an all-sports radio station is available in the market. The Bell Media station also confirmed a multiyear partnership with the CFL Hamilton Tiger-Cats that includes live broadcasts of all games as well as additional programming.

LOS ANGELES
Lakers buy parcel for new HQ

The Los Angeles Lakers completed the purchase of a five-acre property in El Segundo, Calif., for their new corporate headquarters, including a practice facility, a 750-seat exhibition court and offices. California-based Morley Builders is the general contractor hired to construct the facility, designed by Rossetti.

Hollywood Park grandstands fall
Demolition crews took down the nearly 75-year-old grandstands at the closed Hollywood Park on May 31, according to a Los Angeles Times report. The proposed plan is to build an NFL stadium as part of a multipurpose commercial development on the Inglewood site.

The event has raised more than $30 million for St. Jude Children’s Research Hospital.
Photo by: GETTY IMAGES
MEMPHIS
FedEx to surpass 30 years with event

FedEx extended its title sponsorship of the PGA Tour FedEx St. Jude Classic through 2017. The 2015 tournament, scheduled for this week at TPC Southwind in Memphis, will mark the 30th anniversary of FedEx’s sponsorship of the event.

MILLVILLE, N.J.
Track signs graphics sponsor

New Jersey Motorsports Park has partnered with SpeedPro Imaging South Jersey, making the company the preferred graphics provider of the venue. In addition to developing signage for the facility, SpeedPro will design, print and install a new vehicle wrap on the official pace car of track.

NEW YORK
Stadium using walk-through detectors

MetLife Stadium has started using walk-through metal detectors at all gates, according to an AP report. The magnetometers being used are similar to those used by TSA officials at airports. With the addition, there will be no more wanding or pat-downs at the venue unless there are extenuating circumstances.

ORLANDO
MLS team shifts to private funding

Orlando City SC will be privately funding the entirety of its new downtown MLS stadium as well as increasing the expected capacity of the venue. This comes after stadium construction was set back by a delay in $30 million of funding from the Florida Legislature that would have helped pay for a planned $115 million, 19,500-seat facility. Now, the franchise plans to purchase land from the city to build a 25,000- to 28,000-seat stadium that it will wholly own and operate.

PITTSBURGH

Pirates plan University Days
The Pittsburgh Pirates plan to hold University Days events at PNC Park to celebrate local universities on specific Wednesdays throughout the remainder of the season. Each game ticket on the particular dates will feature a Pirates cap in a specific university’s colors. The first promotion is set for Wednesday with the University of Pittsburgh, followed by West Virginia (July 8), Penn State (Aug. 5), Robert Morris (Aug. 19), Duquesne (Sept. 16) and Point Park University (Sept. 30).

POINT PLEASANT, N.J.
Fitness event gets new sponsors

Precision Sports Entertainment agreed to terms with Jersey Mike’s Subs and Capitol Securities to become sponsors of the 2015 Super SteelFit Championships on June 20. Jersey Mike’s will receive display space at the event as well as social media overlays. Capitol Securities will be the presenting partner of the VIP area and will have database marketing, branding and Internet exposure.

SEATTLE
Storm, 3 Point extend partnership

The Seattle Storm extended its partnership with 3 Point Productions for the WNBA team’s in-game fan experiences at KeyArena. The company will develop the creative as well as handle production for the game-night activities, which includes integrating sponsor activations and player-personality features.

SONOMA, CALIF.
Distributor, track extend beer deal

Morris Distributing is returning as the official craft beer of Sonoma Raceway this summer. The sponsor will have multiple draft locations throughout the facility during the NASCAR, NHRA and IndyCar event weekends. Featured local breweries include Bear Republic, Lost Coast, North Coast, Black Diamond, Sudwerk and 101 North Brewing.

TORONTO
Leiweke to take interim MLSE role

Outgoing Maple Leaf Sports & Entertainment President and CEO Tim Leiweke said he plans to continue in his role on an interim basis as the company focuses on finding his replacement. Leiweke had been scheduled to depart June 30.

TULSA
Shock renews with Cox

The Tulsa Shock renewed its television package with Cox Communications. Plans call for nine Shock road games to be televised during the 2015 WNBA season.


      COAST TO COAST — BEYOND THE COASTS


Rugby series ad demand surpasses AFL, NRL

    State of Origin fever has emerged as the pound-for-pound most lucrative sporting event in Australia, driving TV advertising rates to a record high as rugby league bosses give serious consideration to splitting up the media rights to score even bigger profits, according to a report in The Australian.
    The fierce interstate rivalry between Super Rugby clubs Queensland and NSW Waratahs delivered an advertising bonanza for exclusive TV rights holder the Nine Network, which reportedly has bumped up rates by 5 percent. Advertisers in the May 27 telecast paid up to $114,800 for a 30-second spot amid extraordinary demand.
    The Origin series has eclipsed the Australian Football League and National Rugby League grand finals as the most valuable winter sporting event, putting the three-game series on course to deliver at least $15.3 million in advertising revenue.

BARCELONA
Barça calls on OPPO

FC Barcelona and OPPO signed an official agreement that sees the smartphone manufacturer become an official partner of the club for the next three years. Barcelona and OPPO will cooperate in various fields such as football events, activities of associations and TV advertising.

BUCHAREST
Joma replacing Adidas

Adidas decided to end its deal with the Romanian football national team, according to a Sponsors report. The company has been a partner of the team for 45 years. Spanish company Joma will become the new kit supplier of the Romanian team.

FRANKFURT
FSV Frankfurt wearing Ayondo logo

Second Bundesliga club FSV Frankfurt signed a shirt sponsorship deal with financial service provider Ayondo, according to a Sponsors report. Ayondo will replace Sparhandy on the front of the club’s jerseys starting with the 2015-16 season. The Switzerland-based company agreed to a three-year deal with the club.

HAMILTON, BERMUDA
Louis Vuitton packs for ocean trips

Louis Vuitton will be the title partner of the America’s Cup World Series, the America’s Cup Qualifiers and Challenger Playoffs as well as the presenting partner of the 35th America’s Cup Match. The America’s Cup Qualifiers and Playoffs and the America’s Cup Match will take place in Bermuda in June 2017. Louis Vuitton has sponsored the event since 1983.

HAVANA
Athletes to wear Puma gear

Puma reached a partnership with the Cuban Olympic Committee that will see Cuban athletes wearing Puma apparel and footwear in the 2015 Pan American Games in Toronto and the 2016 Summer Olympic Games in Rio de Janeiro.

LONDON
Nike selects R/GA, Dare agencies

Nike appointed R/GA London as the retained digital agency for its European football account and picked Dare to handle projects, according to a Campaign Live report. R/GA London and Dare won the business after a competitive pitch that was held in Amsterdam earlier this year and included digital agency AKQA, the incumbent.

MANCHESTER
Citibank joins Man City roster

Manchester City and Citibank agreed to a multiyear deal. Citi will become an official banking partner of the team. The relationship also involves a collaboration with Man City Football Schools.

NASSAU, BAHAMAS
AEG Facilities to operate venues

The National Sports Authority of the Bahamas reached a strategic consulting and operations agreement with AEG Facilities to provide services for the Thomas A. Robinson National Stadium and Queen Elizabeth Sports Centre in Nassau. The stadium has a capacity of 30,000 and serves as the home of the Bahamas’ national football team and the Bahamas national track and field teams.

RIO DE JANEIRO
Olympic museum, HQs planned

Rio de Janeiro will soon have its own museum dedicated to Brazil’s Olympic history. An agreement was signed late last month by the Brazilian Olympic Committee. The museum will be built on the Ilha de Pombeba in Barra da Tijuca, just behind the athletes village. The area also will be the site of new Olympic committee headquarters.

TOKYO
Legislation creates ministerial post

Special legislation was enacted late last month to enable the Japanese government to set up a new post of minister in charge of the 2020 Tokyo Olympics and Paralympics, according to a Kyodo report. Currently, the education, culture, sports, science and technology minister serves as minister for the Olympics.

VALENCIA, SPAIN
Team to wear UN Women logo

For the next four seasons, Spanish club Valencia CF’s jersey will display the logo of UN Women, the United Nations Commission that fights for equality and women’s rights. It will be the first time that this U.N. organization has collaborated with a professional sports team.

ZURICH
FIFA to investigate grievances

Palestinians scored a symbolic goal in their Middle East conflict on May 29 when FIFA agreed to form a committee to investigate their grievances against Israel, including the status of football teams from settlements on occupied land, according to a Financial Times report. Ninety percent of delegates at FIFA’s annual congress in Zurich approved the measure.

For more international news, visit www.sportsbusinessdaily.com/global.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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