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Facebook hires Warriors’ Cote to handle sports teams

SOCIAL MEDIA

Facebook hires Warriors’ Cote to handle sports teams

COTE
Facebook has hired Kevin Cote from the Golden State Warriors to head up the social media company’s effort to partner with sports teams. Cote reports to Dan Reed, Facebook’s head of global sports partnerships.

Reed has focused a lot of his efforts on league relationships. Three months ago, he said he wanted to hire somebody to help show teams the best ways to use Facebook and Instagram. Reed has said that he wants teams to use Facebook to better engage with fans, including selling tickets and sponsorships, as well as driving television tune-in.

Cote spent 11 years running the Warriors’ digital, mobile and social strategies.

— John Ourand

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