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Coast to Coast

Coast to Coast

Offseason moves in Buffalo have football fans responding with their wallets.
Photo by: GETTY IMAGES
BUFFALO
Bills report higher ticket sales

Buffalo Bills President Russ Brandon said that the team’s season-ticket sales are up about 4,000 over last year, according to a QMI Agency report. He said the total figure is now close to 51,000, and that the team record is just over 57,000. The Bills made a splash in the offseason, bringing on new coach Rex Ryan, trading for running back LeSean McCoy, and signing free agent wide receiver Percy Harvin and tight end Charles Clay.


CLEVELAND
Cavs’ IPA is ‘All For One’

The Cleveland Cavaliers and local tap-house The Brew Kettle last week debuted their “All For One” session India Pale Ale. Fans can purchase the beer at Quicken Loans Arena, The Brew Kettle and northeast Ohio Heinen’s locations. Bottles have a wine and gold label that embodies the Cavs’ “All For One. One For All” spirit.

HAGERSTOWN, MD.
Suns, Antietam brew special ale

The Hagerstown Suns and Antietam Brewery are partnering to create a 35th anniversary beer for the 2015 season. The beer, Bases Loaded, will debut April 10 and will be poured only at Municipal Stadium and Benny’s Pub throughout the season. In addition, Antietam will partner with Hoffman’s Meats to create a beer brat. The Suns are a Class A affiliate of the Washington Nationals.

HUNTINGTON BEACH, CALIF.
USA Water Polo signs Kaenon

Kaenon will be Huntington Beach-based USA Water Polo’s exclusive sunglasses sponsor in a joint partnership that will run through the 2016 Olympics. Kaenon will be offering exclusive benefits to USA Water Polo members.

KANSAS CITY
High-def treatment for T-Bones

A new Daktronics LED display for the Kansas City T-Bones and CommunityAmerica Ballpark is slated for installation in May. The display will measure 29 feet high by 36 feet wide for more than 1,000 square feet of live video and instant replays. The T-Bones are a member of the American Association of Independent Professional Baseball.

MIAMI
HMS partners with Shula’s Hotel

Shula’s Hotel & Golf Club in Miami Lakes will be a preferred hotel of Homestead-Miami Speedway as part of a new partnership. Shula’s will serve as an official race headquarters for NASCAR fans, visitors, race teams and media.

MILLVILLE, N.J.
NJMP welcomes official pretzel

Unique Pretzel Factory will be the official pretzel of New Jersey Motorsports Park and presenting sponsor of the ARCA 150 May 23-24. Unique Pretzels will receive prominent signage at the facility, and products will be available at the General’s Store, The Finish Line Pub and all concession stands throughout the park.

Photo by: DAKTRONICS
MILWAUKEE
Panthers hanging new video display

The Wisconsin Center District partnered with Daktronics to install a new LED center-hung video display in the UW-Milwaukee Panther Arena. The main display is 10 feet high by 86 feet wide in total. The system includes two ring displays and two corner displays.

NASHVILLE
Sounds sign founding partner

The Nashville Sounds signed Middle Tennessee Hyundai Dealers Association as one of the team’s three founding partners at First Tennessee Park. The multiyear deal includes naming rights to the Hyundai Deck seating area beyond left field. Hyundai also will be featured in several marketing elements throughout the season.

NEW YORK
Wildcats have date at Nassau

The University of Kentucky will play in the first sporting event at the reimagined Nassau Veterans Memorial Coliseum on Long Island in December 2016. The venue will be developed, operated and programmed by Long Island Events Center, the same management team behind Barclays Center in Brooklyn. Kentucky’s basketball opponent is to be determined.

ORLANDO
Magic, PepsiCo extend partnership

The Orlando Magic and PepsiCo reached a multiyear extension of their partnership, continuing PepsiCo as a champion of the community partner for the Amway Center and the team. PepsiCo will remain the official and exclusive nonalcoholic beverage and salty snack provider for the team and arena.

PHILADELPHIA
Soul heading to Atlantic City

The Philadelphia Soul will be heading to the Jersey Shore in May to play a regular-season home game in Atlantic City. The Boardwalk Bowl will feature the Soul taking on the Las Vegas Outlaws at Boardwalk Hall on May 30. The nationally televised game is the first major sporting event brought to the city by the newly formed Atlantic City Sports Commission.

SAN JOSE

Earthquakes sign craft beer sponsor
Gordon Biersch Brewing Co. and the San Jose Earthquakes reached a partnership making the brewer the team’s official craft beer sponsor. The deal coincides with the public unveiling of 18,000-seat Avaya Stadium. Gordon Biersch Marzen, Pilsner and Hefeweizen will be available in aluminum bottles while Marzen, Golden Export and Pilsner will be on draft throughout the stadium.

TALLAHASSEE, FLA.
Trustees OK bonds for stadium

Florida State University’s board of trustees unanimously approved issuing up to $85 million in bonds to pay for an anticipated $79.5 million project at 65-year-old Doak Campbell Stadium, according to a Tallahassee Democrat report. A 6,000-seat club section is scheduled to be built in the south end zone in time for the 2016 season.

WASHINGTON, D.C.
Caps sign playoff-push sponsor

Boeing will be the Washington Capitals’ Soar to the Playoffs partner. The new agreement includes in-arena branding initiatives as well as in-game and digital elements honoring current and former service members.



      COAST TO COAST — BEYOND THE COASTS


BRISTOL, ENGLAND
Bristol Arena taps Populous

Populous was chosen to design a $136 million entertainment arena in Bristol, according to a BBC report. Bristol Arena, a 12,000-seat venue set to open in 2017, will be built in the Temple Quarter enterprise zone. Populous designed the London Olympic Stadium and the O2 arenas in London, Berlin and Dublin.

HAMBURG, GERMANY
Hamburg will bid, Berlin will not

The General Assembly of the German Olympic Sports Confederation voted in favor of Hamburg as the country’s official nominee to bid for the 2024 Summer Games. Hamburg won out over Berlin.

LONDON
Liverpool drinks Cobra in Myanmar

Liverpool FC, which earlier this month added a Malaysian fixture to its 2015 preseason tour, launched a regional partnership with Cobra Energy Drink, according to an Inside World Football report. Cobra will be the official energy drink of Liverpool in Myanmar.

PYEONGCHANG, SOUTH KOREA
Airline joins 2018 Games

Korean Air will be a corporate sponsor of the 2018 Winter Olympic Games in Pyeongchang, according to an AP report. Organizers have been struggling to find companies to join its domestic sponsorship program. Korean Air is just the fifth company to sign on.

SÃO PAULO
Team signs UA in multiyear deal

Under Armour announced a multiyear technical sponsorship of Brasileiro side São Paulo. Beginning this May, the club’s first team and academy teams will be outfitted in Under Armour-designed and manufactured match-day kits and training wear.

TOKYO
2020 Games sign gold partners

JX Nippon Oil and Energy Corp. has become the sixth gold partner, or a top domestic sponsor, for the 2020 Summer Olympic and Paralympic Games, according to a Japan Times report. Additionally, Tokio Marine & Nichido Fire Insurance Co. was appointed as a gold partner in the category of nonlife insurance.

For more international news, visit www.sportsbusinessdaily.com/global.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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