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In-Depth

Data domination at sporting events

College Football Playoff championship game

"AT&T’s combined DAS and Wi-Fi traffic at last month’s inaugural College Football Playoff championship game, played at AT&T Stadium, was nearly 20 percent greater than what the wireless provider saw over all three games of the 2014 NCAA Men’s Final Four, also played at that venue.
6.34 terabytes total data usage
Equivalent to 18.1 million social media posts with photos

Super Bowl

MetLife Stadium (2014): 624 GB
Mercedes-Benz Superdome (2013): 388 GB
Lucas Oil Stadium (2012): 215 GB
AT&T Stadium (2011): 177 GB

Final Four

AT&T Stadium (2014): 885 GB
Georgia Dome (2013): 667 GB
Mercedes-Benz Superdome (2012): 376 GB

MLB 2014 playoffs

352 GB: Average per game for five venues with DAS coverage, and a total of 18 playoff games at those stadiums.
508 GB: Highest single-game total for cellular data usage on DAS was at Busch Stadium in St. Louis during the NLCS, Oct. 11 against the San Francisco Giants.
2.1 terabytes: Data across both DAS and Wi-Fi networks during Game 4 of the World Series played on Oct. 25 at AT&T Park, equivalent to more than 6 million social media posts with photos.

MLB All-Star Game

Target Field, Minneapolis: 253 GB

MLS All-Star Game

Providence Park, Portland: 102.5 GB

Kentucky Derby

Churchill Downs: 2 terabytes

NBA Finals

Venue Avg. in-venue data usage during home playoff games Social Media posts Busiest game
AmericanAirlines Arena (Miami) 177 GB 500,000 Game 4, 223 GB
AT&T Center (San Antonio) 138 GB 394,000 Game 5, 182 GB

Stanley Cup Final

Venue Avg. in-venue data usage during home playoff games Social Media posts Busiest game
Staples Center (Los Angeles) 98 GB 280,000 Game 5, 163 GB
Madison Square Garden (New York) 83 GB 237,000 Game 4, 101 GB

Note: Data traffic from AT&T customers at the race represented the most data used on an AT&T in-venue mobile network during a single given event.
Source: AT&T


Average no. of social media posts per game, in thousands*
Sun Life Stadium (Miami Dolphins) 2,850
AT&T Stadium (Dallas Cowboys) 2,363
Qualcomm Stadium (San Diego Chargers) 2,100
Levi’s Stadium (San Francisco 49ers) 1,713
Mercedes-Benz Superdome (New Orleans Saints) 1,700
Georgia Dome (Atlanta Falcons) 1,543
Ralph Wilson Stadium (Buffalo Bills) 1,171
MetLife Stadium (New York Giants, New York Jets) 1,088
Soldier Field (Chicago Bears) 1,013
FedEx Field (Washington Redskins) 938
Sports Authority Field at Mile High (Denver Broncos) 925
CenturyLink Field (Seattle Seahawks) 925
Heinz Field (Pittsburgh Steelers) 900
Gillette Stadium (New England Patriots) 875
Bank of America Stadium (Carolina Panthers) 850
Arrowhead Stadium (Kansas City Chiefs) 813
Lincoln Financial Field (Philadelphia Eagles) 788
Lucas Oil Stadium (Indianapolis Colts) 750
M&T Bank Stadium (Baltimore Ravens) 725
FirstEnergy Stadium (Cleveland Browns) 725
NRG Stadium (Houston Texans) 688
Lambeau Field (Green Bay Packers) 675
Paul Brown Stadium (Cincinnati Bengals) 588
O.Co Coliseum (Oakland Raiders) 543
Edward Jones Dome (St. Louis Rams) 525
EverBank Field (Jacksonville Jaguars) 514
University of Phoenix Stadium (Arizona Cardinals) 425
LP Field (Tennessee Titans) 413
TCF Bank Stadium (Minnesota Vikings) 375
* Estimated equivalent of social media posts, with photos, based on each venue’s total data usage during 2014 home games
Note: AT&T has a DAS network in every NFL stadium. However, Raymond James Stadium (Tampa) and Ford Field (Detroit) are not included here. Those venues have 3G DAS networks, while the others are 4G.
Source: AT&T

SBJ Morning Buzzcast: April 24, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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