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Reader Survey

Reader Survey: Sponsors

How sports sponsorship spending will change over the next five years:

Increase dramatically 21%
Increase slightly 61%
Not much change 14%
Decrease slightly 4%
Decrease substantially 1%

Responses: 723

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Corporate sponsors you would most want aligned with your property:

Nike 39%
Apple 24%
Anheuser-Busch 21%
Coca-Cola 21%

Responses: 711
Note: Respondents could make three selections.


In 2005, Anheuser-Busch received the top spot in year one of the survey (20%), but readers also love the swoosh, giving Nike the most votes in every survey since then.

League that will be the first to allow ads on its game jerseys:

NBA 74%
NHL 18%
NFL 5%
MLB 3%

Responses: 729

Sports property that provides the best value when it comes to sponsorship rights:

NFL 18%
MLB 15%
NHL 13%
MLS 12%
NBA 10%

Responses: 709

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Properties a corporate sponsor would most want to identify with:

NFL 63%
MLB 39%
NBA 39%
NCAA 28%
PGA Tour 20%
NHL 18%
MLS 17%
USOC 17%
NASCAR 13%

Responses: 722
Note: Respondents could make three selections.

Optimal format for jersey sponsorships in the big four leagues:

Allow as many as the individual teams can sell 9%
Allow one per individual team 55%
Allow one league-level deal 9%
Do not allow such sponsorships 26%

Responses: 720

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Sporting events that are the best to reach fans:

Super Bowl 65%
NCAA men’s basketball tournament 49%
World Cup 38%
Summer Olympics 33%
College Football Playoff 26%

Responses: 727
Note: Respondents could make three selections.


SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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