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Nationals creating ultra-exclusive Club 24 at ballpark

The Washington Nationals this offseason are creating an ultra-exclusive luxury club at Nationals Park called Club 24.

Permanently assigned indoor tables will be part of the club.
Titled to denote the last World Series title for a Washington-based baseball team in 1924, Club 24 will have just 24 total seats and combine amenities of an indoor club with a private suite. The area, created in converted suite space on the first base side of the Jefferson Suites level, will include permanently assigned indoor tables, private four-person outdoor “championship boxes,” and all food and beverages included with the exception of hard liquor. The decor will be period-themed in a 1920s style in what is being termed a “speakeasy” motif.

Club 24 will be priced at $78,000 to $95,000 a season for a four-seat block, with a minimum three-year commitment. Two of the six seating blocks in Club 24 have already been sold to undisclosed companies. Midsize corporations are being targeted for the other four blocks.

“This concept exists in the arena world, but it’s something we’re bringing to outdoor MLB stadiums,” said Mike Shane, Nationals executive director of strategy and analytics. “We want to combine the intimacy of a private suite with the flexibility of premium seats.”

The space will be accessible for all Nationals games and concerts at Nationals Park; the MLB All-Star Game, should the club prevail in its continuing bid to secure one; and January’s NHL Winter Classic, and will come with membership in the Nationals B2B Networking Series.

The Nationals B2B Networking Series, connecting the team’s business clients through networking events, is a formalized version of client gatherings held in prior years, and resembles other efforts such as the TD Garden Business Network in Boston.

Club 24 also represents another move to improve Nationals Park, which opened in 2008. In 2011, the club debuted the Miller Lite Scoreboard Walk in partnership with Danny Meyer’s Union Square Hospitality Group. The area features several in-demand restaurants and concession options, including Shake Shack and Blue Smoke. A radio frequency identification system was installed for ticketing and concessions starting in 2012, the beginning of what is now an all-digital ticketing system at the ballpark. This past offseason, the ballpark concourses were painted red to protect the concrete and further play up the Nationals’ primary color.

The club would not comment on the cost to build the club.

The Nationals also have opened several new premium areas in recent years, such as the suite-level, all-inclusive Gold Glove Club on the stadium’s first-base side, and a similar Club 3 on the third-base side.

“We now have a lot of experience converting some of our suites into new experiences such as this, and Club 24 is the next iteration of that,” Shane said.

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