Candidates for election (and their supporters) have put their money on NFL programming for targeting fans.
According to our research, network coverage of the NFL has drawn 81 percent of the ad spending tabulated. College football ranked second, drawing 14 percent of the total ad dollars spent.
| Property / Sport |
Money spent (% of Total $) |
No. of spots (% of Total Spots) |
| NFL |
$11,763,625 (81%) |
1,297 (53%) |
| College football |
$2,037,024 (14%) |
845 (35%) |
| MLB |
$499,575 (3%) |
129 (5%) |
| NASCAR |
$81,805 (1%) |
47 (2%) |
| Tennis |
$52,825 (<0.5%) |
48 (2%) |
| Golf |
$34,585 (<0.5%) |
50 (2%) |
| Little League |
$25,000 (<0.5%) |
2 (<0.5%) |
| Horse racing |
$16,200 (<0.5%) |
13 (1%) |
| Gymnastics |
$3,750 (<0.5%) |
2 (<0.5%) |
| Soccer |
$3,200 (<0.5%) |
4 (<0.5%) |
| Cycling |
$1,800 (<0.5%) |
1 (<0.5%) |
| Marathon |
$500 (<0.5%) |
1 (<0.5%) |
.ashx)
| ATLANTA: $931,265 (107 spots) |
| NFL |
$607,800 |
| College football |
$263,615 |
| MLB |
$59,000 |
| Tennis |
$850 |
| BOSTON: $312,690 (23 spots) |
| NFL |
$310,000 |
| Golf |
$2,690 |
| CHARLOTTE: $1,443,110 (227 spots) |
| NFL |
$1,222,700 |
| College football |
$191,500 |
| MLB |
$11,250 |
| NASCAR |
$11,100 |
| Golf/horse racing/tennis |
$6,560 |
| CHICAGO: $1,466,100 (160 spots) |
| NFL |
$1,248,350 |
| College football |
$151,850 |
| MLB |
$26,400 |
| Little League World Series |
$25,000 |
| Chicago Marathon/golf/gymnastics/NASCAR/tennis |
$14,500 |
| CINCINNATI: $493,705 (187 spots) |
| NFL |
$343,600 |
| College football |
$97,605 |
| MLB |
$42,000 |
| NASCAR |
$10,500 |
| CLEVELAND: $28,025 (8 spots) |
| NFL |
$26,825 |
| College football |
$1,200 |
| COLUMBUS: $6,000 (3 spots) |
| NFL |
$6,000 |
| DENVER: $2,133,130 (275 spots) |
| NFL |
$1,897,930 |
| MLB |
$104,300 |
| College football |
$103,850 |
| Tennis |
$18,000 |
| Cycling/golf/gymnastics/horse racing/NASCAR |
$9,050 |
| DETROIT: $160,950 (24 spots) |
| NFL |
$119,900 |
| College football |
$36,550 |
| Tennis |
$2,000 |
| Soccer |
$1,700 |
| MLB |
$800 |
| GREEN BAY: $492,090 (117 spots) |
| NFL |
$472,380 |
| College football |
$15,745 |
| NASCAR |
$1,905 |
| Golf |
$1,060 |
| MLB |
$1,000 |
| JACKSONVILLE: $240,150 (78 spots) |
| NFL |
$146,250 |
| College football |
$89,850 |
| Golf |
$2,700 |
| MLB |
$1,000 |
| Tennis |
$350 |
| KANSAS CITY: $649,050 (179 spots) |
| NFL |
$531,250 |
| College football |
$70,850 |
| MLB |
$33,400 |
| NASCAR |
$13,550 |
| MIAMI: $533,300 (50 spots) |
| NFL |
$341,000 |
| College football |
$180,800 |
| Golf |
$10,000 |
| Soccer |
$1,500 |
| MILWAUKEE: $444,975 (83 spots) |
| NFL |
$425,200 |
| MLB |
$8,000 |
| College football |
$7,850 |
| Golf/tennis |
$3,925 |
| MINNEAPOLIS: $657,700 (114 spots) |
| NFL |
$550,150 |
| MLB |
$47,100 |
| College football |
$45,950 |
| Horse racing |
$8,500 |
| NASCAR |
$6,000 |
| NEW ORLEANS: $460,374 (42 spots) |
| NFL |
$392,575 |
| College football |
$67,499 |
| NASCAR |
$300 |
| ORLANDO: $616,650 (148 spots) |
| NFL |
$481,590 |
| College football |
$121,260 |
| MLB |
$5,500 |
| NASCAR |
$3,500 |
| Golf |
$2,800 |
| Tennis |
$2,000 |
| PHILADELPHIA: $79,800 (9 spots) |
| NFL |
$65,800 |
| College football |
$14,000 |
| PHOENIX: $767,250 (105 spots) |
| NFL |
$693,200 |
| College football |
$57,750 |
| Tennis |
$15,500 |
| MLB |
$800 |
| RALEIGH: $930,825 (223 spots) |
| NFL |
$600,525 |
| College football |
$299,400 |
| NASCAR |
$16,100 |
| MLB |
$9,000 |
| Tennis |
$5,800 |
| SACRAMENTO: $469,975 (48 spots) |
| NFL |
$433,100 |
| MLB |
$18,000 |
| College football |
$11,050 |
| Golf/horse racing/NASCAR |
$7,825 |
| SAN DIEGO: $336,480 (99 spots) |
| NFL |
$262,700 |
| MLB |
$43,475 |
| College football |
$25,980 |
| Golf |
$2,825 |
| Horse racing |
$1,500 |
| TAMPA: $866,295 (130 spots) |
| NFL |
$584,800 |
| College football |
$182,870 |
| MLB |
$88,550 |
| NASCAR |
$10,075 |
