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Coast to Coast

Coast to Coast

CLEVELAND
Cavs games have AM, FM homes

The Cleveland Cavaliers and iHeartMedia agreed on a new multiyear contract for WTAM-AM as the radio home of the Cavs that includes the addition of its FM sister station, WMMS. All Cavs games will be simulcast live on the two Cleveland stations.

COLUMBUS
PNC, Jackets reach multiyear deal

PNC agreed to sponsor the Columbus Blue Jackets in a multiyear deal that will put the Pittsburgh-based bank’s name inside Nationwide Arena and elsewhere in the community, according to a Columbus Dispatch report. In-arena signs will include placement behind the home team’s bench.

DENVER

Broncos pledge $150K to center

The Denver Broncos are partnering with an organization that provides services to victims of domestic violence, the Rose Andom Center, which is scheduled to open in Denver next summer. The team has pledged $150,000. The announcement came a day after team owners met with NFL Commissioner Roger Goodell to discuss domestic violence prevention.

Swan Energy logo on ice
Swan Energy partnered with the Colorado Avalanche and Pepsi Center to feature the corporate logo embedded in the ice for all Avalanche games this season. The partnership launched when the Swan logo was displayed for the Avalanche’s first home preseason game against the Anaheim Ducks.

MINNEAPOLIS-ST. PAUL
Vikings add $518K to stadium contribution

The Minnesota Vikings upped their stadium contribution by $518,000, adding an eighth elevator and two concession stands, according to a (Minneapolis) Star Tribune report. The team’s decision not to include bird-safe glass overshadowed the Minnesota Sports Facilities Authority meeting. Protesters want the team, the authority or both to spend an estimated $1 million for fritted glass, which would help birds avoid colliding with the stadium’s glass exterior.

Fan to drive new BMW to Border Battle
BMW of Minnetonka, Minn., and Learfield Sports teamed up to provide University of Minnesota football fans the chance to win a road trip to the Border Battle game against Wisconsin on Nov. 29. In addition to four game tickets and hotel accommodations in Madison, the dealership is granting one fan the opportunity to drive to Camp Randall Stadium in a new, fully electric BMW i3. Online contest registration ends Nov. 16.

NASHVILLE
New look for Sounds at new ballpark

The Class AAA Nashville Sounds unveiled a new primary logo to kick off a rebranding effort, which will coincide with the team’s move to First Tennessee Park next season. The centerpiece of the identity is a new guitar pick “N” logo stylized from an f-hole on a guitar. Broadway Burnt Orange, Sunburst Tan, Neon Orange, and Cash Black make up the club’s new official colors.

NEWARK, N.J.
Watchmaker partners with arena

Prudential Center and watchmaker Raymond Weil reached a new partnership that will make the luxury brand the official timepiece of the arena. The watchmaker will be the presenting partner of PruCenter.com’s Concert Countdown Clock and Prudential Center’s pre-concert countdown interaction through social media.

PARK CITY, UTAH
Modernization project for Olympic Park

The state of Utah’s long-term commitment to provide training facilities for winter-sports athletes is continuing with a $3 million modernization project underway at Utah Olympic Park outside of Park City, according to a Salt Lake Tribune report. The park’s aerials training facility is being revitalized over the winter after 22 years of consistent use.

PHILADELPHIA
Ticket buyers get billboard space

The Philadelphia 76ers are honoring fans who bought single-game tickets on the first day they went on sale earlier this month by placing their names on billboards around the region. The names will be displayed along with the names of Sixers players and coaches.

Logo marks Soul’s 10 years
The Philadelphia Soul unveiled a “10 Seasons” logo for the 2015 season to mark the team’s 10th season in the Arena Football League. The logo will be used primarily on marketing and promotional items. It will also be incorporated into player uniforms.

PHOENIX
Coyotes owners selling 51 percent

Arizona Coyotes ownership group IceArizona is selling a 51 percent share of the franchise to Philadelphia-based hedge fund manager Andrew Barroway. The deal, valued at $152 million according to an Arizona Republic report, remains subject to approval by the NHL board of governors.

Supercuts gets in-arena branding, on-site appearances with the Ice Crew and logo inclusion on promotional materials.
Photo by: PITTSBURGH PENGUINS
PITTSBURGH
Supercuts helps clean Penguins’ ice

The Pittsburgh Penguins entered into a multiyear partnership with Supercuts of Pennsylvania. The partnership includes print advertising, camera-visible signs, radio advertisements, hospitality and new media elements. In addition, Supercuts will be the title sponsor of the Penguins Ice Crew.

SAN JUAN, PUERTO RICO
SMG renews arena contract

Venue management company SMG renewed its management contract for Coliseo de Puerto Rico Jose Miguel Agrelot for an additional five years. SMG has been the venue’s management company since before its opening in September 2004. The Coliseo has hosted 887 events and 5.6 million visitors in the last decade.

SPRINGFIELD, MO.
Bears have multiple new facilities

Missouri State University began its 2014-15 academic year with the debut of several new athletic and recreation facilities. They include a new track and three synthetic turf fields, all installed by St. Louis-based Byrne & Jones Sports. Byrne & Jones’ work is part of $24 million in new construction and improvements to the campus.



      COAST TO COAST — BEYOND THE COASTS


ADELAIDE, AUSTRALIA
Brewer extends naming rights

Australian brewer Coopers Brewery extended its naming-rights deal for A-League side Adelaide United’s home stadium for five years. The brewer signed a five-year deal in 2013, but has now extended it through 2023. The partnership includes pouring rights at the 17,000-capacity Coopers Stadium at Hindmarsh.

KOLKATA, INDIA
Atletico lands jersey sponsor

Health insurance company Apollo Munich will co-sponsor Indian Super League club Atletico Kolkata. Apollo’s logo will appear on the back of the soccer team’s jersey.

Love of team generating big numbers.
Photo by: GETTY IMAGES
MUNICH
Bayern Munich counting more money

Bayern Munich generated revenue of $674 million during the 2013-14 season, according to a Focus report. The number represents an increase of 22 percent in comparison to the previous year. The main reason for the increase is higher income from sponsorship and merchandise.

PARIS
PSG continues comics offering

After launching “PSG Academy: The Official Comics,” Ligue 1 team Paris Saint-Germain is releasing a new volume of its heroes in a more futuristic style, according to a Sportune report. The album, designed by Philippe Briones in collaboration with Marvel Comics, will be released Nov. 5.

WELLINGTON, NEW ZEALAND
Ricoh joining Phoenix on shorts

Ricoh New Zealand is joining A-League side Wellington Phoenix’s “Family of Five” as the soccer club’s front-of-shorts partner. The IT services and printing company has long been a background supporter of the Phoenix.

For more international news, visit www.sportsbusinessdaily.com/global.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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