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Sherman touts shades — and there’s a llama

Seattle Seahawks cornerback Richard Sherman has partnered with California-based Neff Headwear to create a collection of limited-edition sunglasses.

The custom Brodie sunglasses retail for $55 and were available starting last week at Neffheadwear.com and Sherman’s website, richardsherman25.com. They’re offered in the Seahawks’ colors of green and blue as well as chrome, and are branded with Sherman’s signature. The launch marks the beginning of a two-year deal between Sherman and Neff.

Financial terms of the partnership were not disclosed. The company also is collaborating with Sherman on a custom sport watch.

Los Angeles-based multimedia production company Three-Point Stance created five exclusive videos for the campaign — featuring Sherman and a llama named Spartacus — to be promoted on both websites and through social networks. The spots are set in the backdrop of the two hosting a cooking show, hanging out in the locker room and making an appearance at a press conference.

“The idea was to create a series of videos and photos that you want to share with your friends,” said Shaun Neff, Neff founder and CEO.

The videos were created by TPS founder and executive producer Erick Peyton and director Michael Koerbel, and produced by FS Prime Ticket’s Kent Walls.

“What started as several creatives in a room laughing at the idea of a llama and Richard morphed into an entire campaign,” Peyton said.

In addition to the online video campaign, Neff also is planning for Sherman and Spartacus to make in-store appearances at select retailers.

Mark Bulovas writes for sister publication SportsBusiness Daily.

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