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Big West Conference signs Learfield to five-year deal

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency.

The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal State Northridge, Long Beach State, UC Riverside and UC Santa Barbara. Most prominent among the Big West’s sponsorship assets are the men’s and women’s basketball tournaments, held annually at Honda Center in Anaheim.

Learfield’s deal with the Big West takes effect immediately. Other Learfield conference deals include the Big Ten, Missouri Valley, Mountain West and Patriot League.

— Michael Smith

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